21st Century Networking And Social Dominance Plr Ebook

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Table Of Contents

Chapter 1:
Differences between Traditional Network Marketing and New Age Network Marketing
Chapter 2:
Why Traditional Network Marketing Does Not Work Anymore
Chapter 3:
The Two Main Devices of 21st Century Network Marketing
Chapter 4:
Lead Generation for the 21st Century
Chapter 5:
Making Great Lead Capture Pages
Chapter 6:
Online Recruiting for the 21st Century
Chapter 7:
Email Marketing for Today
Chapter 8:
Enhancing Network Marketing Emails
Chapter 9:
Using Autoresponders and Always Being There!
Chapter 10:
Patience Is a Virtue

Sample Content Preview

Lead Generation

Lead generation isn’t a new practice but it has surely come out of its own in recent times. Basically it means getting contact information of someone through the Internet and building a list. This list is tapped into to get prospects. Conceptually, lead generation has existed since the past century. Earlier it used to mean getting phone numbers of interested people. Today, it means getting their email ids.

There are many methods that are used to get these leads. One of the ways is to give people something for free and ask them their email ids in return. The email ids become the leads. Various companies generate leads professionally, but network marketers can also use their own methods to find these leads.

If you are looking at lead generation practices, you must make sure that you find targeted leads. Targeted leads are information on people who are actually interested in what you are selling. These could be people who have downloaded an eBook from your site or subscribed to your newsletter. Since they have done something like that, it is understandable that they are interested in what you are talking about. They are the better prospects.

Online Recruiting

Online recruiting is a practice where you find suitable people for you over the Internet. Again, a lot of methods are used here. One of the ways in which this is done is through freelance websites where people are directly invited. This can also be done through a blog which is made popular among people who are interested in knowing about such a thing. Article marketing is another method; it involves enticing people with well-written, informative articles and piquing their interest via those. Most network marketers are today given their own websites by the companies whose opportunities they take up so that they can reach out and recruit people.

Both these methods – lead generation and online recruiting – are quite prominently used in network marketing today. These methods help generate business. The old methods are quickly fading out and such methods are gaining prominence.

Summary

Everything has changed in the new century. Here we take a look at how lead generation tactics have changed.

Lead Generation in the 21st Century

Lead generation is looked upon today as one of the most effective methods to improve prospects of any business. It definitely works in the MLM arena because this is a business that grows on the number of people that are present in the network and if there is a method that can bring in more people into a network, it is lead generation.

Traditional Lead Generation

It is not a new concept to generate leads and then chase them with business opportunities. Entrepreneurs have been going that all along – first through newspapers, then through the television and now through the Internet. Anywhere you have been asked to submit your contact information in lieu of something free, you have given that information for their lead generation process. The main aim of any kind of lead generation is to pursue the contact (called lead) with more and more interesting details on the business opportunity so that they feel convinced to take the action that the pursuer wants them to take.

Modern Lead Generation

Though the traditional methods of lead generation are still practiced today (no amount of lead generation can ever be enough to most entrepreneurs), marketers use the Internet quite prominently for the purpose. The principle remains the same, but the reach has become much wider and it is not surprising to know that most marketers who indulge in these practices can get thousands of leads a month.

The method usually involves:-

Advertising something free to the visitor (to a blog or website) such as a newsletter or an eBook. This has to be full of some kind of information to the visitors.
Giving the visitor a link to click where they can get the free gift from.
Sending people through an opt-in page where they are asked for their email id so that they can be sent more such free information.
Directing people to the download or the registration page once they have given their email id.

Once the people have submitted their email ids, it becomes a part of the list of leads. The visitors are provided with all the provided free gifts but there could be a very subtle and sometimes indiscernible sales pitch in these gifts that would coerce people to take some desired action. They could also be invited by email to attend a business opportunity meeting or a training session where they could get to know about the venture in a better way.

By sending these people regular newsletters and more eBooks, all quality material, they can be interested into buying the product or becoming a part of the network, whatever the case may be. This tried and tested method has proven to be most effective in bringing more and more people to a network.

Summary

Tips on making lead capture pages a.k.a. squeeze pages geared for the new age.

Making Great Lead Capture Pages

If lead generation is what is really bringing the people to your network marketing business, then you need to take it seriously. Here are some ways in which you can enhance the capabilities of your lead generation practices so that you can ensure you get the conversions.

These methods deal with what you must do with your lead capture page. A lead capture page, also known as a squeeze page, is a page where you ask people for their email ids before you direct them to a place where they can download the free gift you promised. People usually do this through their blogs. They publish a small ad somewhere on the page where they tell people they could download a free eBook or maybe subscribe to a newsletter. But the link directs them to the lead capture page first. Once they put their email ids in, they are redirected to the download page. Mostly this ruse works because people expect the free gift, which makes them a bit unmindful about giving their ids.

Here are the tips to enhance these very important lead capture pages.

Use Beautiful Headings

This helps grab the reader’s attention right from the beginning. Highlight the benefits in the heading itself. Tell them that they can become rich, etc. In short, the headline should be such that it forces people to keep reading on.

Spell Out the Benefits

Make sure you enumerate the benefits of joining into your opportunity on the squeeze page. There is no need to be elaborate – this isn’t a sales page. But write enough to hold their interest.

Use Multimedia

Make good use of audio and videos. This attracts attention better than text can. Again, in these media clips, show people the benefits of opting in to your list.

Be Presentable

Shoddy content on your lead capture page might actually backfire because it can put your prospects off. Write everything in a presentable manner, using bullets and numbered lists. Employ good language and don’t commit grammatical mistakes. Break your content with good subheadings.

Summary

The Internet helps you recruit people. Here’s how you can make the most of it.

Online Recruiting for the 21st Century

Most multilevel marketers use the method of online recruiting in order to build their networks. This is exactly what the name suggests – people are prospected over the Internet and they are convinced to join the network. The method brings great results because it helps establish a direct connection between the marketer and these relatively unknown people who become part of the network. It is a great method to bring completely new people into the network and make it grow.

The following are the techniques that network marketers use in order to recruit people online.

Building a Squeeze Page (Lead Capture Page)

Building squeeze pages should be on top of your list.

Using an Online Sales Page

A sales page is a page that promotes your business. Many smalltime businesspeople that do not have the resources or the time to manage a complete website make do with sales pages. These sales pages are actually attractive advertisements of whatever they are selling, full of testimonials, information about the product and a registration or buying link at the end. An expertly written sales page can convert into business like nothing else. It is a very simple online promotional tool that most MLM people use to expand their networks through recruitment.

Facilitating Online Sign Up

Some online marketers have a website where they directly sign people into their network. In fact, several MLM companies have begun to realize the potential of Internet marketing and are providing their members with their own websites that they can promote in whatever way they choose. These websites where the network members sign up can be customized in various ways to fit the requirements of the particular leader who runs the show.

Giving Online Training

An online course is sometimes designed for people who wish to make money from home through opportunities such as MLM. To all outward seeming, this is a course. But, subtly woven through the course would be a promotional campaign for the author’s own MLM opportunity. This has a high probability of bringing members into the network because of the credibility that it creates. People who have taken the course will not mind signing up to the same MLM opportunity that the course is affiliated to.

Other Details

- 1 Article (DOC)
- 1 Ebook (DOCX, PDF), 45 Pages
- 1 Lead Magnet Report (DOC, PDF), 16 Pages
- 1 Autoresponder Email Messages (TXT)
- 1 Salespage (HTML)
- 1 Squeeze Page (HTML)
- Ecover (JPG)
- File Size: 11,579 KB