E-Zine Publising Mrr Ebook

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Table Of Contents

1.0 Introduction to E-zine Publishing 6
1.1 E-zine Publishing in Internet Marketing Today 7
1.2 E-zines vs. Conventional Newsletters 7
1.3 The Pros of E-zine Publishing 8
1.4 The Cons of E-zine Publishing 9
1.5 How E-zine Publishing Can Bring in Good Business 10
1.6 Busting the Myth about E-zine Publishing 11
2.0 Publishing Your Very Own E-zine 13
2.1 What You Need to Start Your Own E-zine 14
2.2 Planning Out Your E-zine Topic or Theme 14
2.3 Creating E-zine Content 15
2.4 Age-Old Question: Do You Need a Website for E-zines? 16
2.5 Formatting and Managing Your E-zine Issues 17
2.6 Setting Up Your Auto Responder for Your E-zine 18
3.0 How to Get Subscribers For Your E-zine 20
3.1 The Quick Way: Affiliate Marketing 21
3.2 Advertising Your E-zine in Other E-zines 22
3.3 Making Use of Traffic Exchange Programs 23
3.4 Turning Every Web Page into a Lead Collector 24
3.5 Cutting Cost with Effective Ad Swaps 25
3.6 Using Articles to Build Your List 26
3.7 Leveraging on Viral Reports to Get Subscribers For Your E-zine 27
3.8 Other Known Effective Ways to Get E-zine Subscribers 28
4.0 Building Relationship with Your E-zine Subscribers 29
4.1 Make Your E-zine Issues Personalized 30
4.2 How to Involve Your Subscribers in Your E-zine 31
4.3 How to Deal with Nasty Subscribers 31
4.4 Are Freebies Good for Relationship Building? 32
4.5 The Importance of Double Opt-in for Your E-zine 33
5.0 Making Money From Your E-zine 35
5.1 Selling Advertising Space in the Compounds of Your E-zine 36
5.2 Making Money from Endorsing Products to Your Subscribers 37
5.3 Other Known Methods of Monetizing Your E-zine 38
6.0 In Closing 40
6.1 E-zine Publishing Tips 41
6.2 Role Models E-zines in Internet Marketing 42
Recommended Resources 44

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1.1 E-zine Publishing in Internet Marketing Today

For many years, naysayers speculated that e-zine publishing in Internet marketing was dying a slow, cold death. And yet, surprisingly, it has only become more popular, as people realized that building and marketing to a list was by far the most effective way to close sales and to get repeat sales.

E-zine publishing in Internet marketing today is very similar to what it was in the past. The general purpose of publishing an e-zine is to collect a list of email addresses and names of people generally interested in the product or service niche to which you market.

You then use the e-zine as a means to pre-sell subscribers. As you send out more and more free and useful material, they will come to trust you – to believe that you really do have the ability to help them with whatever problem they are trying to solve.

This is much more effective than attempting to close sales immediately, as many sales pages attempt to do. Most people must be exposed to a product repeatedly and must talk to a sales person repeatedly before they will settle on a single product or service. This is especially true if the price tag on that given product or service is out of their normal, comfortable spending range.

If you want to close more sales, you will want to get a grasp on e-zine publishing in Internet marketing today, so you can make informed choices when publishing your own e-zine. While it isn’t quite as easy as it was in the late 1990s, it can still be an effective marketing tool.

With that being said, you will want to use effective methods for finding leads, getting leads to actually sign up through your opt-in list – and, finally, you will want to develop a powerful mechanism for upselling leads. If all of these parts aren’t functioning properly, your e-zine will not be an effective sales mechanism.