The Internet Marketing Dictionary Mrr Ebook

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Table Of Contents

– A – . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
– B – . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
– C – . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
– D – . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
– E – . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
– F – . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
– G – . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
– H – . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
– I – . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
– J – . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
– K – . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
– L – . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
– M – . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
– N – . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
– O – . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
– P – . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
– Q – . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
– R – . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
– S – . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
– T – . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
– U – . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
– V – . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
– W – . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
– X – . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
– Y – . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
– Z – . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Recommended Resources . . . . . . . . . . . . . . . . . . . . . . . . 33

Sample Content Preview

– A –

Above The Fold – Above the fold refers to banner advertisements which are displayed at the top of a web page. In general terms, “above the fold” means someone or something that goes above and beyond; in Internet marketing terms it means the advertisement is above the entire page, or is the first thing people see when reaching the page.

Acquisition Cost – The price it costs a business to gain a new customer, client, or supplier. The acquisition cost is the average cost per new customer for a business.

Ad Copy – Writing that is specifically done for advertisements. The ad copy is often another term for actual text within an ad. The better the ad copy, the more chances it will bring in sales.

Ad Rotation – When a web page shows a different ad at the top of the page each time it is viewed by a new person, or when the web page is refreshed.

Ad Tracking – A method used to check how many hits or clicks an ad receives, as well as the particular demographic that most people click on the ad. It is a useful tool for discovering where the most revenue comes from, and how to better personalize ads to reach more customers, and encourage more new customers via the ads published or produced.

Advertisers – Paying parties who want their company’s ad on another website.

Advertising Network – Business owners often work with other Internet businesses to agree to post their ads. This is known as an advertising network. You may notice a website selling electronics has another company’s ad on their site; this means they are part of an advertising network, working together.

AdWords – Google’s advertising pay per click program that is quickly becoming one of the most popular forms of ad affiliate plans on the web.

Affiliate – The person participating in any one company’s affiliate program.

Affiliate Program – A program where other people known as affiliates, agree to advertise for the sponsor’s site. In return, they receive commission or residual payment. This is also known as word of mouth advertising, but it is done through a network of affiliates who assist the website in getting the word out.

AIDA – Acronym for Attention, Interest, Desire, and Action; this is the motivating factor for advertisers and web businesses to get exposure.

Alexa – A lesser known search engine, Alexa has a free toolbar that allows users to see traffic data and other important information, making it an excellent resource for those who utilize Internet marketing.

Anchor Text – A term that describes the main text where a link would be placed. For example, if you’re writing about dog food and want to include a link, the anchor text would be placed within the writing: Your dog needs healthy dog food to keep him active. “Healthy dog food” is the anchor text, and would be underlined and highlighted, prompting the reader to click on the link.

Articles – Written articles that pertain to a particular subject or website. These articles can then be submitted in the form of e-books, web zines, or integrated into a website in order to get more exposure on web searches such as Google.com.

ASP- Abbreviation for Active Server Pages, this is a technology developed by Microsoft that allows scripts to be integrated into web pages. It helps to allow information to be integrated into web site via the use of forms, etc.

Associate Program – Another term for affiliate program, some websites use the term associate program instead. People often prefer to use the term associate, as it sounds somewhat more professional and higher level than affiliate.

Other Details

- Ebook (PDF), 33 Pages
- Salespage (HTML)
- Ecover (JPG)
- Year Released/Circulated: 2008
- File Size: 368 KB

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