SEO And Relationship Building For Local Businesses Mrr Ebook

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Table Of Contents

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Business web sites have changed and are changing still . . . . . . . . . . 4
It’s all about relationships nowadays… . . . . . . . . . . . . . . . . . . . . 4
Think longer-term business development . . . . . . . . . . . . . . . . . . . 6
Your site has two tasks to address… . . . . . . . . . . . . . . . . . . . 7
The basics of search engine optimization . . . . . . . . . . . . . . . . . 10
It’s a results driven game that never stands still… . . . . . . . . . . . . . 10
The way the search engines and SEO works… . . . . . . . . . . . . . . . 13
Two types of search engine optimization . . . . . . . . . . . . . . . . . . 14
The things you need to know about on-site SEO . . . . . . . . . . . . . . 16
Why on-site SEO has changed over the past few years… . . . . . . . . . . . . . . 16
On-site optimization – what needs to be done? . . . . . . . . . . . . . . . . . 17
Content is the key… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
What is off-site search engine optimization? . . . . . . . . . . . . . . . . . . 25
One-way links and the importance of internal linking structure . . . . . . . 26
Generating one-way incoming links… . . . . . . . . . . . . . . . . . . . . . . . 28
Invite them – they’re your friends! . . . . . . . . . . . . . . . . . . . . . 30
Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

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Introduction

Whether the operation that you run is large or small, every business needs a web site.

As more and more consumers join the online revolution, it is no longer enough to advertise what you do and the things you have to offer in traditional ‘offline’ ways. Every one of those consumers is a prospect and potential customer for your business, and it is therefore imperative that you get your message out to as many of them as possible, and that means using the internet.

No matter how much of a technophobe you or your colleagues might be, there is really only one answer nowadays to satisfactorily achieving the degree of market ‘reach’ you need. You and your business have to be on the internet, but you have to do the job of having your business presented to the internet community in the right way.

Hence, it is important that you learn what that ‘right’ way is, because not everyone that claims to be a ‘web site’ expert is the real thing. In addition, there are many factors about the web site that you create (or have created) that will dictate how effective that site is.

What this book is designed to do is to teach you the fundamentals about what a web site is, what it can do and perhaps most importantly, how you can make sure that it achieves the things that is should be capable of achieving for your business.

This is not to say that this book is going to teach you how to design or build a web site – even though doing so is almost ludicrously easy nowadays, I am assuming that you are not planning to build your site yourself.

However, the chances are that after reading this book you will be able to make a very good ‘stab’ at basic web site creation if necessary, because many of the fundamentals of site creation ‘cross over’ with what is known as search engine optimization (SEO), which is the main focus of this book.

Let us therefore begin by looking at why you would want – sorry, scratch that, need – a web site for your business, irrespective of whether your company is large or small, brand new or well established.

Business web sites have changed and are changing still

It’s all about relationships nowadays…

It is sometimes hard to remember that the internet has only been a reality for both the average man in the street and the normal business owner for the last 20 years or so. Before that, access to the World Wide Web was limited to a very small number of government officials, military personnel and top scientists.

It was always a dream of Englishman Sir Tim Berners-Lee, who is widely credited with inventing the internet by first connecting an HTTP client and server in 1990, that the net should be a resource available to everyone. Now that dream is the reality of everyday life, so much so that for most people in developed countries, their first thought when they need information or answers is to turn to the net.

This is the first crucial fact that you have to understand if you are running a business. Most people who are regular internet users – and their number is growing by the thousands every day – use the internet as their primary source of information. It follows that if you do not have a web presence, a significant proportion of your potential prospects and/or customers are going to be unable to find information about your business.

Other Details

- Ebook (PDF), 33 Pages
- Salespage (HTML)
- Ecover (JPG)
- Year Released/Circulated: 2009
- File Size: 907 KB

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