Membership Site Profits Give Away Rights Ebook

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Table of Contents

Introduction .8
Free is slowly changing to fee-based ….8
People prefer to pay for unique content ………………11
Paid online content business is successful and growing………….14
Growth of paid content sites…………….14
Popular paid content categories with 2005 highlights ……………..20
Advantages of the paid content business model ………24
Steady income stream…..24
Low startup and ongoing costs…………24
High profit level ……………25
Low personnel requirement……………..26
Easily scalable – can handle large membership …..26
High quality subscriber base ……………27
Cross-selling opportunity.27
Earning affiliate income…28
Reach out to a global customer pool …30
Leverage existing “know-how” and resources to earn additional income ……..30
Choosing your idea and business model….32
Business information, research and content sites …33
Community sites and directories ………34
Personal advice, motivation and self help sites…….35
Fitness and health, diets, weight loss sites ………….36
Personals and Dating……37
Consumer research and reports……….37
People Search websites..38
Legal Research websites 39
Medical research websites ………………39
Sports news and information websites40
Greeting cards……………..41
Online games ………………41
Entertainment and Lifestyles ……………42
Online learning and training …………….43
Ebooks and newsletters ..45
Auction and marketplaces ……………….45
Credit Help websites …….45
Technical Helpdesk and advice websites…………….46
Horoscope and family tree ………………46
Fan Clubs….46
Factors to consider while selecting your idea……………48
Your specialty and expertise ……………48
Your target audience…….49
What is unique about your idea………..49
Assess the competition …51
Access to content resources ……………52
Fulfillment and Customer service capabilities ………53
Quick business plan assessment – startup costs and cash flow.53
Success Stories…………56
Develop your business model…..68
Subscription rates and pricing models.68
Free and premium content ………………70
Other revenue streams….70
Scaling up and growing your business71
Raising finance or venture investments……………….71
Exit options..72
Building a site ……………74
What goes into the site?..74
Website Layout and Site Map ………….77
Navigation Structure……..80
What to include in the Main Navigation Controls…..83
Communicating to your visitors with colors, background and text ……………….84
Site Usability and Convenience………..87
Building Interactivity and Personalization…………….92
Website building tools …..93
Domain Name registration……………….95
Selecting the Platform and Server – Windows Server, Linux, or UNIX ………..97
Web hosting arrangements ……………101
Backup and Business Continuity arrangements….107
Security and Firewall …..108
Copy Writing………………109
Shopping Cart and Catalog……………113
Payment Processing and Verification Services …..116
Merchant account for credit cards …..120
Security Certification and Encryption.122
Testing, testing, testing .123
Setting up back office and support services ……………126
Administrative Interface and tools …..126
User management – customization and restricted website area129
Content Management System………..130
Email Auto-responders and reminders………………133
Customer billing and statement ………135
Customer Service……….136
Cluster and mirror servers……………..139
Bulletin boards …………..140
Automated recharge facility for recurring membership accounts……………….141
Website management and maintenance……………142
Promoting the site …..145
Search Engine Optimization…………..145
Lead generation with Link Popularity and Analysis ……………….150
Reciprocal Linking and Inward Linking………………153
Paid Placement Programs – Subscribing to keywords…………..154
Affiliate Programs……….158
Press Releases ………….160
Email marketing campaigns …………..161
Contextual Marketing ….163
Contests, Giveaways and Discount Promotions….164
Offline Advertising ………166
Events …….169
Webcasts ..170
Sending a “Stick” letter to your customers………….172
Referral and Customer Appreciation Programs…..173
Feedback and Monitoring ………..175
Tracking performance and growth…..175
Tracking your sales …….179
Receiving Customer Feedback ………180
Visitor and customer registration…….181
Fine tune your website ..183
Building credibility and maintaining it.184
Keep your site innovative and fresh ..187
Scaling up .188

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Introduction

The Internet is a wonderful medium that can provide you global reach in the most efficient and economic manner. It has been used to promote communication and interaction between people, companies, and countries throughout the world. It has opened up several opportunities for innovative ideas of delivering value to customers. One idea that has been growing in leaps and bounds is offering information or content online through a paid subscription or “members only” website. Not only is the Internet the most cost effective way of providing valuable content to a selected audience, it also expands your reach beyond geographies. It means your paid subscription business does not just have to concentrate on local markets – nothing is impossible! If your business has a web site, it is accessible by the global market, and it is vital that your business take advantage of this.

This guide provides comprehensive and wide-ranging information on the complete process of setting up a paid content subscription website right from scratch. It explains in detail all aspects – how to plan, create, launch, market, and monitor a paid subscription website.

Free is slowly changing to fee-based

The dot com bubble is perhaps reflective of similar gold rush mania in the history of enterprise. Suddenly the established tenets of business were thrown to the wind and everyone would talk of the “new economy”. Having an internet presence and attracting

Other Details

- 1 Ebook (PDF), 188 Pages
- 1 Salespage (HTML)
- Year Released/Circulated: 2010
- File Size: 803 KB

License Details:

[Yes] Includes Reseller Website
[Yes] Can sell Master Resale Rights
[Yes] Can be added to paid membership sites
[Yes] Can be offered as a bonus to one other product
[Yes] Can be packaged
[NO] Can be offered through auction sites
[NO] Can be given away
[NO] Can be added to free membership sites