Maximum Conversion Rate Tactics Resale Rights Ebook

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Table Of Contents

1.0 Introduction
t o Web Copy . . . . 7
1 .1 Introduction to Web Copy and Why Tweaking is Important . . . . . . . . . 8
1 .2 Why Tweaking is Important . . . . . . . 9
1 .3 Writing and Tweaking Copy . . . . 1 0
2 .0 Quick Ways to Boost Your Conversion Rate . . . . . . . . . . . 1 2
2 .1 A Photo Can Make All the Difference . . . . . 1 3
2 .2 Hire a Professional . 1 4
2 .3 Make Your Words Sing on the Page . . . . . . . . 1 5
2 .4 Are Potential Customers Attracted By Longer or Shorter Copy? . . . . . . . . . . . . . . 1 6
2 .5 Font Choice Can Influence Website Success . . . . . . . . . . . 1 7
2 .6 Using Endorsements or Testimonials . . . . . . 1 8
2 .7 Keeping Your Copy Simple . . . . . 1 9
2 .8 Featuring Product Applications . . . . . . . . . . . . . . . . 2 1
2 .9 Using Video to Improve Your Conversion Rate . . . . . . . . 2 2
2 .10 Presentation is Important . . . . . . 2 3
3 .0 Common Web Copy Mistakes that Reduce Conversions . . . . . . . 2 6
3 .1 Avoiding Sales Copy Mistakes – Making Unbelievable Claims . 2 7
3 .2 Avoiding Sales Copy Mistakes – Long Blocks of Text . . . . . . . . . . . . . . . 2 8
3 .3 Avoiding Sales Copy Mistakes – No Solid Proof . . . . . . 2 9
3 .4 Avoiding Sales Copy Mistakes – Spelling, Jargon, and Large Words . . . . . . . . 3 1
3 .5 Avoiding Sales Copy Mistakes – Putting in Too Many External Links . . . . . . . . 3 2
4 .0 Testing and Tracking . . . . . . . . . . . . . . . . 3 4
4 .1 Testing and Tracking Your Copy . . . . . . . . . . . . . . 3 5
4 .2 Introduction to Web Copy and Why Tweaking is Important . . . . . . . 3 6
R ecommended Resources . . . . . . . . . . . . . 3 8
R ecommended Reading . . . . . . . . . . . . . . . . 3 8
A ll-in-One E-Commerce Solutions 3 8
R ecommended Payment Processors . . . . . . . . . . . . . 3 8

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1.1 Introduction to Web Copy and Why Tweaking is Important

As an up and coming online marketer, there are really only two things standing between you and your website making massive amounts of profits – or going bankrupt before your eyes.

The first of these two things is how much drive and effort you have to sell your products and work for yourself. You will never get anywhere if you do not have the motivation or the ‘know-how-to-run-your-own Internet-marketing-business’. Without either of those two characteristics, your business is doomed to failure.

The second thing that all fledgling Internet marketers must learn if they are to compete with the big boys for potential profits is to write excellent web copy. Your sales copy needs to be fluid, compelling, and totally logical to everyone who reads it. It should sound conversational – but not to the point where a client would rather be your friend than buy your product.

It should tell everything there is to know about what you are selling without making false claims or hyping your goods to the point where people do not really believe in your product. And your copy needs to not contain any errors of any kind, whatsoever.

But why is web copy so important to an Internet marketer of any kind? Because it is the only thing that can really make or break a sale. Your Internet business is not like a brick and mortar store. Your customers cannot eyeball the items that you are offering. They cannot touch them and feel them or examine the product’s box.