Apps Army Plr Ebook

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Table Of Contents

Foreword

Chapter 1: The Attributes Of A Killer App

Chapter 2: Analyze Your Competition

Chapter 3: Know Your Targeted Customers

Chapter 4: Pricing Your App The Right Way

Chapter 5: Launching Strategies For Your App

Chapter 6: Marketing Your App Via Internet And Social Media

Chapter 7: Generating Demand For Your App

Chapter 8: How To Get Positive Review For Your App

Chapter 9: Announce Your App Through Press Release

Chapter 10: Direct Marketing Strategies For Your App Launch

Wrapping Up

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Chapter 2: Analyze Your Competition

Synopsis

In any business industry, it is one of the planning stones to study and analyze your competitor’s products or business models. This analysis is important as it will dictate how you will position your own product or app against your competitor. It would be fool hardy to create an app that is similar to Skype and the app does not have a differential factor that is unique from Skype yet popular with users.

The Importance Of Analysis

The analysis is important as it will give you an insight into what you are up against. You have to analyze the same things about your own product or app as you do with your competitor.

You have to know what the app can do and what it cannot do. This is a simple comparison of your competitor against other apps in the market. There should be a rating checklist on features, content, design, functionality, user friendliness etc. This comparison will also tell you what you are lacking and need to improve on. It will also tell you that you may need to add new features that are popular and unique to others.

You have to rate it against your own and those in the market. This rating will tell you where you are against your competitor and what you need to do further to succeed.

You have to see how many USPs (unique selling points) they have and compare with your own and others in the market.

You have to compare against them based on design, functionality, user friendliness, robustness and web content and features. It is in these areas that most of your attention should be focused on as there may be a lot of re-modeling and designing to do to stand out from the crowd of competitors. It is time consuming but necessary.

Chapter 3: Know Your Targeted Customers

Synopsis

For any business to succeed, all marketing efforts must be geared towards the right target audience. That is to say that if you wanted to sell toys, then your marketing campaign is aimed at children and not adults. It is the children that will create the demand when they see what they want and ask their parents for it. This can be further segmented to their age group.

Know Your Market

The previous example can also be applied to further examples. If you plan to sell an electric train set, then the target age group would probably be from 6 to 12 years old. And if you were planning to sell remote controlled airplanes then your target age group would be from 8 to 21 years old depending on the airplane models.

Even beauty magazines have their segmented target groups. There are some magazines that are targeted to female teenagers, while others are targeted to women 21 years and above. The contents of the magazine for teenagers will differ greatly from others as they are more in tune with what teenagers want, what they like doing, what’s new for their age group and anything else that would interest a teenager. Magazines that target the older age group would be more towards maintaining health and well-being as well as anything that will help in their youthful image and personality.

In the case of apps, it is best to create one that caters to the general public. This is where you can build on a user database if your app is appealing and exciting to the users. Your app should also lean towards the younger generation as it is statistically proven that young people spend more time on the internet than any other group. They spend time chatting, browsing the web, updating their personal profile etc. So the biggest age group found on the internet would be teenagers from 12 to 21 years old.

Chapter 4: Pricing Your App The Right Way

Synopsis

If your app has a distinct feature to perform a distinct function not found in the market then it would be safe to say that you have a saleable product. For example, Norton antivirus sells their product online. This app has a function to assist users threatened by possible virus attacks. Users will buy if they think that it will save them money by way of safe-guarding their computers and laptops.

Trial Periods Make Sales

On the other hand, there are also many other antivirus products in the market. So Norton’s antivirus has to be either cheaper or have additional features not found on other competitor’s products. Bear in mind, there are antivirus programs that are free on the internet. So one you have to make a choice after studying these products to see which one is best suited for your own use.

The free apps come with a trial period or just free downloads. The ones with free trial period give the user a chance to test the product. By testing the product, they will be convinced of its usefulness. This trial period is a good marketing tool as most users do not want to change after trying out the product unless they think that it does not satisfy their requirements. With free downloads, the apps are usually basic in nature and performs basic functions. These free downloads usually come with upgrades that have many additional features. These upgrades come with a price. If users feel that the additional features will further enhance their performance then they will buy. This method of marketing is recommended as most users will want to try out the app before deciding to either stay with the basic or buy the upgrade. When you get a user to try your product, you have achieved half the sale. Even if they do not buy but recommend to their friends, you gain on registered users. Thus increasing user base and making your website more beneficial for advertisement.

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