Ezine Marketing Magic PLR Ebook

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Table of Contents

1. Introduction to Successful Ezine Marketing…………….4
1.1 Why Offer Your Own Ezine Newsletter?……………….4
1.1.1 Getting Started…….8
1.2 Creating and publishing your own Ezine………………10
1.3 The Roadmap to Ezine success……………………………11
1.4 Best practices for publishing the ideal Ezine…………16
1.5 Formatting your Ezine19
1.6 Designing an eye catching Ezine…………………………23
1.7 Shape up the content for your Ezine…………………….30
1.8 Finding Free Ezine Content and Articles………………43
1.9 Hiring professional writers to write for your Ezine..44
1.10 Formulating those great new ideas…………………….45
1.11 Avoiding a few common pitfalls………………………..48
2. How to build and manage your Email Newsletter…..53
2.1 Formatting content for compatibility with popular Email programs………………….53
2.2 Frequency of your Ezine…………………………………….54
2.3 Intelligent strategies to develop your customer base56
2.4 Managing subscriber lists…………………………………..62
2.4.1 Paid Servers vs. Free Servers………………………..63
2.4.2 Dealing with unsubscribe requests…………………65
2.4.3 Handling Bounced Emails……………………………67
2.5 Double Opt in…………..68
2.6 The Ezine ISSN………..70
2.7 Creating a website for your Ezines………………………71
2.7.1 A few basics of Website designing………………..73
2.7.2 Domain Name registration for the website……..79
2.7.3 Web Hosting……..81
2.8 Ezine as a Viral Marketing tool…………………………..85
2.9 Making use of Ezine Software – Automating the Ezine process……………………….87
2.10 Acquiring useful subscriber data……………………….92
2.11 Using testimonials to improve credibility……………94
3. Making Money from Your Ezine……………………………96
3.1 Paid Ezines – Do they work?………………………………96
3.1.1 Developing a fee-based Ezine……………………….97
3.1.2 Provide extra-ordinary content……………………..97
3.1.3 Employ ‘direct response marketing’ for your Ezine………………………………….98
3.1.4 Built-in product strategy………………………………98
3.1.5 Put it all together effectively!……………………….99
3.1.6 Encouraging free subscribers to become paid subscribers……………………….100
3.3 Selling Ad Space in Your Ezine………………………..106
3.4 How to place ads in your Ezine…………………………109
3.5 How to get advertisers’ attention for your Ezine?..110
4. Advertising your own Ezine…………………………………115
4.1 The Advertising Campaign……………………………….115
4.1.1 Setting up your advertising campaign…………..115
4.1.2 Places to advertise your Ezines……………………119
4.1.3 Testing with Ad tracking programs……………..122
4.2 Advertising in other Ezines……………………………….123
4.2.1 Targeting Ezines that cater to your kind of audience………………………………124
4.2.2 Distinguishing between the good and the not-so-good ezines…………………..125
4.2.3 The Ezine Ad Copy……………………………………129
4.2.4 Swapping Ads with other Ezine publishers…..133
4.2.5 Submitting articles to other Ezines………………134
4.3 Distributing Ezines yourself……………………………..136
5. Final Thoughts…………..140
5.1 The Next Level………140
5.2 Conclusion…………….141
6. Sample Templates………142
6.1 Sample Ezine Template……………………………………142
6.2 Sample Welcome Letter……………………………………146

Sample Content Preview

1. Introduction to Successful Ezine Marketing

1.1 Why Offer Your Own Ezine Newsletter?

Ezine Newsletters are one of the fastest and most effective ways of delivering relevant information to your audience. A good ezine will have many benefits for the publisher. It can target its audience, learn its preferences, and provide subscribers with what they need. An ezine can be a free (or low cost) method of increasing your revenues, and helping you reach the right customers for your products. You can use your ezine to establish your credibility, and earn free publicity. Besides, you can also sell advertising space in your Ezine and earn additional profits.

An Ezine offers what everyone needs – free useful information! You have the liberty of writing and publishing anything under the sun, anything that you feel passionate about, anything that you firmly believe in. You not only get others to listen to you, you also get them to click on the ads published within your Ezine and earn a part of your advertisers’ profit in return.

There are innumerable benefits of starting your own Ezine. You can increase your business to multifold proportions if you utilize your options effectively. One major advantage is that you communicate directly with your potential customers without the help of any mediator. This makes it easier for you to enhance your subscriber base. A

Other Details

- 2 Ebooks (PDF, DOC), 148 Pages
- 1 Salespage (HTML)
- 1 Promotional Ad Material (Emails, Banners)
- Year Released/Circulated: 2008
- File Size: 1,342 KB

License Details:

[YES] Can be edited.
[YES] Can put your name as the author.
[YES] Can be broken down into articles.
[YES] Can be used as web or e-zine content.
[YES] Can be added into membership sites.
[YES] Can be sold in any format.
[YES] Can be packaged.
[YES] Can be offered as a bonus.
[YES] Can be given away for free (any format).
[YES] Can be sold on auction sites.
[YES] Can convey (Master) Resell Rights.
[YES] Can sell Private Label Rights.
[YES] Can be published offline.