Primo Hosting Webmaster Tips And Tricks Personal Use Ebook

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Your domain name is the ultimate branding tool for your business. You want it to be a name that will stand out when people go to your site, but at the same time you want it to be easy to remember, and easy to tell someone how to get to your site without a lot of spelling or unnecessary directions.

When a domain name is assessed by a professional domain assessment company, there are several things that are considered that make a domain more or less valuable.

• Size: How long is the domain name?

• Relevance: Is it relevant to the subject of the site?

• Uniqueness: Is it specific to one certain subject or can it be used for more than one? Does it convey a sense of humor or political message?

• Simplicity of direction: If you told someone offline how to get to your site would you need to give a lot of directions or could you just say the name and get them there without any problems?

• Domain extension: .com, .org, .biz, .info, etc… should also pertain to what the site is about or what type of organization it is.

Your domain should contain the key words that tell what your site is about. If your site is about gardening, your domain name should convey that. One way to help you decide on a good domain name is to write down the words that pertain to what your site sells or what it’s about and put together a nice phrase that works for you. Then once you’ve done that, go to a domain server and enter it in to see if it’s available. You may need to use a hyphen between words. This isn’t always a good idea but if you want that really great domain name and it’s only available that way, then it might be necessary. Just make sure that when you tell people offline about your site that you let them know the name is hyphenated.

You should try to make your domain name as short and to the point as possible. The longer the name, the less likely that people will want to type it in to find it. Use search engines to look up sites that have content similar to what your site will be about and see what domain names are already being used. You might think of something that’s more catchy and appealing than what’s out there now, or you might find something that inspires you to think of something else. Try to keep your site content relevant to the domain and vica versa. In other words, if you have a site about dogs and you name it greatdayblasters.com people might not find it when they’re looking for Jack Russell Terrier puppies. In the same way if you have a domain name like cutepups4free.com and the site content is about internet marketing, people who are looking for puppies might find it but people looking for internet marketing won’t. So keep things in perspective.

Your domain name is very personal and it can be a name that only means something to you or your family, or even your community, but if you want to have more people coming to your site it’s always best to keep the name easy to remember, easy to tell others about, and easy to find. The name Spinkindorf might mean something to you, but it’s just a little too unique to do much good in search engines. I only know of one time a weird sounding name did any good in commercials and that was the Volkswagon commercials about “farfignugin” but I have no idea if I spelled it correctly or not and I would imagine I didn’t. Does anyone really know what the heck that means or why they put it in the commercial? Don’t ask me. All I know is that if I want to look up a site about Volkswagon Beetles I’ll use the word “volkswagon” in my search.

If you have a really good domain name and want to protect it from being copied by anyone else, it’s a good idea if possible to get as many of the extensions as you can and set up similar sites on the other domains. You could use the .com for the main site, .info for the newsletter, .biz for the affiliate program, .org for the charities you establish, etc…