Tapping Michel Fortins Brain: Volume 2 Personal Use Ebook

Table Of Contents

The Headline P. 5
After The Headline P. 9
Testimonials P. 11
The Offer P. 13
On Graphics P. 19
On Testing P. 24
Spread Copy Across Multiple Pages? P. 27
Squeeze Pages P. 29
Autoresponder Series’ P. 30
What’s Michel Fortin Up To? P. 32

Sample Content Preview

The Headline

The big, red, Tahoma “Who Else” headline took the Internet by storm after Michel promoted it. And while it still does work well, it’s not a good idea to use it in a market that’s saturated with it. So I thought I’d ask Michel for an update.

A while back you said the “Who Else” headline was converting best for you. Do you have a headline that’s currently converting best for you and when’s the best time to use it?

Thanks!
Stephen

Newsy headlines. Headlines that sound like news article headlines, and headlines that don’t sound like benefit-rich, hyped up, claims. For example:

Rather than…

“Who else wants to discover how to explode their website traffic in 10 hours or less?”

You can say…

“How my 12-year old accidentally discovered a sneaky little shortcut that drove hordes of targeted visitors to any site… in 10 hours or less!”

Michel mentioned Newsy headlines. That’s different than a template, of course. And I wanted to further in to his process for finding the perfect headline…

Other Details

- 1 Ebook (PDF), 32 Pages
- 1 Ecover (JPG)
- Year Released/Circulated: 2008
- File Size: 143 KB

License Details:

[YES] Personal Use
[YES] Use For Your Sites
[YES] Use For Client Projects
[NO] Any Resale Rights