Customers Are King PLR Ebook

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Table of Contents

Good Customer Relationship – Why is it Important? ………..5
Understanding Your Customers……………………………………..7
How to Calculate Customer Lifetime Value………………………9
How to Keep Your Customers Happy?…………………………..11
How to Get Your Customers to Say ‘Wow!’ ……………………13
Proven Methods of Customer Retention………………………..15
The Art of Customer Follow-up …………………………………….17
Loyalty Marketing Program…………………………………………..19
Promotional Items to Enhance Customer Relations………..21
Handling Customer Complaints ……………………………………23
How to Deal with Difficult Customers…………………………….25
Introducing the Seven Deadly Sins of Customer Service ..27
Detachment ………………..27
Inhospitality………………..27
Rudeness …………………..27
Attitude ……………………..28
Ignorance…………………..28
Inaccessibility……………..28
Invalidation…………………28
Customer Relationship Management (CRM) Software –The Benefits……………………………..29
Choosing a CRM Program 31
Customer Service over the Phone…………………………………33

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Good Customer Relationship –Why is it Important?

It is said nowadays that whether one buys a cup of coffee, a holiday, a house or a car the decision of purchasing has to be emotional. More importantly it is a crucial factor in customer retention and loyalty. Customer satisfaction is the underpinning factor in customer experience. Customer should feel good in doing business with the product or the service provider.

While purchasing rationality, reflection, judgment of pros and cons do play a part but it has to have an emotional side to it. One’s gut feeling, intuition, sense and interaction plays a significant role in buying.

In every single encounter what the customer feels or doesn’t feel is directly related with the service provider’s managerial capability and handling of customer expectations. Customer experience doesn’t end in keeping a smiley face or having a soft tone while communicating with an irate customer.

It must make the customer whoever they are feel the most important person at that time through operation, transaction and behavior. Addressing a fickle customer who is like “I want it now and can’t wait” and their emotions is not easy and can not be handled by an individual manager. Reaching this emotional goal requires an entire company’s effort which should exceed beyond product quality and protocols.

Other Details

- 2 Ebooks (PDF, DOC), 34 Pages
- 1 Salespage (HTML)
- 7 Ecovers (PSD, JPG)
- Year Released/Circulated: 2009
- File Size: 1,412 KB

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