Inking It: Everything You Need To Know To Open A Tattoo Studio Plr Ebook

Table of Contents

INTRODUCTION 5
1 PRE-INKING 7
RATIONALE 7
QUALIFICATIONS 8
PERSONALITY 9
PROS AND CONS 10
CONCLUSION 11
2 THE CREATIVE AND THE MUNDANE – PREPARING A VIABLE BUSINESS PLAN 12
THE BUSINESS PLAN’S OVERVIEW 12
THE INTRODUCTION 13
MARKETS AND COMPETITION 13
MARKETING 14
SERVICES AND/OR PRODUCTS 14
FINANCIAL DATA 14
PROJECTIONS 15
CONCLUSION 16
3 IT’S NOT JUST LOCATION, LOCATION, LOCATION – SHOPPING FOR A SHOP 17
LOCATION 17
THE LEGAL SIDE OF TATTOOING 18
Healthy Licenses 18
Civil Licenses 18
OTHER NECESSITIES 19
CONCLUSION 19
4 INKING IT: SETTING UP SHOP 21
FOR INKING ONLY 21
WAITING AROUND 23
OTHER 24
PURCHASING YOUR EQUIPMENT 25
AND STILL MORE STUFF 25
CONCLUSION 26
5 INK IT LOUD – THE ART OF PROMOTING YOURSELF AND YOUR SALON 27
MARKETING 27
ADVERTISING 28
Print 28
CONCLUSION 30
6 THE ART OF RUNNING A BUSINESS – TAXES AND OTHER FUN STUFF 31
DAY-TO-DAY, MONTH-TO-MONTH OR WEEK-TO-WEEK OPERATIONS 31
OTHER OPERATIONAL COSTS 32
Taxes 32
Licenses 33
Loans 33
Membership fees 33
Business Plan 33
CONCLUSION 34
7 DREAM BIG – EXPANSION AND OTHER SELECT VISIONS 35
CONCLUSION 36
CONCLUSION 38

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INTRODUCTION

The term “tattoo” comes from the Polynesian word “tattau” or “tatatu.” The seafarer and explorer, James Cook, discovered the process on his voyages to Tahiti in 1869. He brought the concept back to Europe. In a short period, “tattaws” became popular among all classes of people.

Tattooing is an ancient art. Historians have documented it among many ancient peoples. In fact, tattooing dates back as far as 3,000 B.C. It was known and practiced among the Egyptians, the Greeks and Romans, the natives of North America, the pre-Colombian inhabitants of Peru and Chile and among various Asian peoples. The reason for each group to use tattoo s to mark or modify their body differs. For some people, it was a status symbol, for others, an indication of their criminality. Tattoos upon the different parts of the body can indicate so many different things. In the past and present, they signify declarations of love or act as talismans of protection. They are pure adornments and signs of remembrance.

Tattoo s, like many cultural forms of expression, wax and wane in popularity. In the mid to late 19th century, tattooing found popularity among the British and European aristocracy. It was also accepted among miners and sailors. During the early 20th century, the trend waned among the upper classes but remained a staple part of the identification and right-of-passage among sailors. The young seaman got his tattoo at a tattoo parlor. Many of these small shops were found close to the ports-of-call of large cities.

The sleazy image of tattoo s and tattoo parlors continued to remain a staple image of movies featuring sailors or drunk, foolish boys. The tattoo was a sign of male manhood and male stupidity. This was particularly true in jokes where some character was depicted with the name of a girlfriend on his arm tattooed above the name of another girlfriend scratched out. Numerous jokes worked around the tattooing of the word “Mother” on a beefy arm.