Social Media Traffic Streams MRR Ebook

Table of Contents

Simple Solutions to Building Traffic.. 4
Picking out the Right Social Media Platform for you Business . 8
The Right Content to post on Social Media.. 11
Posting: When and How Often? … 13
How frequent can you post without being viewed as Spam by the audience … 14
Tailoring your Message to fit the different Social Media Platforms 17
Traffic Increasing Strategies on Social Media.. 18
Making Use of Hashtags for increased reach … 21
Interaction with the relevant social network communities and groups. 22
Include the link and information to your website on your social media, and the link to your social media on your website .. 24
Pay attention to the Industry Influencers and keep them Engaged… 25
The Visual Component of Social Media… 26
Images … 27
Videos … 28
Infographics .. 29
Memes… 30
Screenshots … 31
Social Media Automation . 32
Conclusion 33

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Picking out the Right Social Media Platform

It is important that one picks out the most appropriate social media channel for your business; you should make that the medium that you have chosen is aligned with your specific business goals and ideals. Here is where you can employ the use of the S. M. A. R. T. Strategy to ensure that you create objectives that are measurable. You should endeavour to research your key target market. Get information about the composition of your demographics such as the location, gender, age, religion, income, education level, ethnicity, number of children, and marital status. This information will help you to identify the various personas of your buyers and all their probable mediums in as far as social media is concerned. You can choose to ask a wide array of questions in order to get the information that one requires. These should encompass questions such as: what are their likes and dislikes? What inspires them? What is their overall career orientation? (A good example is HubSpot which has done an exemplary job in drawing in these kinds of followers). Also ask them: Do they follow the current trends and fashions? Are they generally sociable in nature? (Buzzfeed is a platform that excels in attracting followers that are oriented towards trends and are sociable). Do they seek out attention? (These are basically those individuals that would perform any tasks for likes). For further aid in terms of discovering your target audience, you can make good use of tools such as Mention which will help you keep track of the key words that are related to your business.

It is worth noting that while there is a need for the brand to be recognized as quickly as possible, this does not necessarily mean that your business should be on all the social media platforms. On the contrary, you should only focus on the ones that will help you accomplish the goals that you have set for yourself. It is also important to note that while setting up a social media page is almost often free, maintaining the page is quite intensive with respect to time management and resource allocation. For business to consumer (B2C) models, you are advised to make use of Facebook and Twitter as they are the most effective for these types of interactions. Let us take a hypothetical situation. Let us imaging that you are the owner of a local bar and restaurant. You then go online and search for a popular hashtag like “beer”, the result of this search will be a list of what people within your location are talking about with regard to your services. This will further allow you to interact with the users that are posting about these services and provide them with offers through a simple @ sign. This is an example of Business to Customer as in this case you would have interacted directly with the customer or client and provided them with whatever it is that they needed. When it comes to Business to Business types of interactions, Linkedin is one of the best ways to facilitate this among the social media platforms. The manner in which the personnel from Link Humans present the overall need as well as benefits of social media in as far as Business to Business interaction is concerned is quite interesting. It is important to note that even in this situation where the interaction is business to business, the human element is quite important, in fact it is a core element. When broken down to their constituent parts you will find that businesses are groups of people and if you can be successful in attracting the people behind the business then by extension the business will find you interesting. They key point here is to market yourself to be very attractive to the end user.

Google + is quite beneficial when it comes to drumming up traffic for posts that confer some sense value. On the other hand, Pinterest mainly focuses on the visual component such as the photographs and inforgraphs; basically it is all medium that would be visually relevant and informative to the brand. Instagram has gain a significant deal of popularity in the recent past; retailers in particular have given this social media network a warm reception as it provides them with the perfect opportunity to display the products that they have for almost no cost. SlideShare is another platform that comes highly recommended as it allows you to provide the users with heavy and complex information in a manner that they will comprehend with ease. Often, you will find that people visit SlideShare to consume information that is difficult or complex, to find solutions to specific problems, and of course, to have a sample of some great presentations on display. Now that we have covered almost all the different social media platforms that one would make use of in the event that you need to launch your social media page. It is however important that we discuss the associated costs. On the face of it, social media will only require you to invest your time, something like a few hours in a given day, in order to be effective. In comparison, this is a small price to pay in when you look at the sales that it would in turn bring if it is successful. However, sometimes time is not the only thing that one should invest. Sometimes one may need to run advertisements on these social media platforms in order to get more traffic to the site. This however, will be discussed much later. For now it suffices for you to know that in order to increase the overall traffic to your website, your presence is the key element for success.

The Right Content to post on Social Media

Now that you have successfully created a page that is pleasing to the eye and looks professional, the next bit of work is to come up with content that you can publish to your audience. This might come off as a simple endeavour on the face of it but now that you are at this juncture you might be asking yourself, “How does one do that?” Ideally, the first step would be to research on what the competition is posting. The aim is not to mimic but to find out what the audience is being fed with and the reception they are giving to that kind of information. Following which you should strive to do better than the competition! It may take a number of tries but eventually you will find what is referred to as your tone or voice. Now you can sit down and develop a posting strategy that is geared towards enticing the audience and to spark interaction with them. Do not be bogged down on one thing or try and focus too much on what others are doing, at first you should focus on what works for you or what you are good at. For instance, if Photoshop and Photography are your strong suites then you should start by sharing pictures and images on Instagram and Pintrest. There are a number of softwares that you can make use of that will make your work easier. The following list is just but a number of the content generating tools that you may find handy when they are at your disposal:

Other Details

- 6 Articles (TXT)
- 1 Ebook (PDF), 33 Pages
- 12 Graphics (JPG, PNG)
- 1 Salespage (HTML)
- 1 Squeeze Page (HTML)
- Promotional Ad Material (Emails)
- Year Released/Circulated: 2017
- File Size: 2,513 KB

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[YES] Can modify/change the sales letter
[YES] Can be added into paid membership websites
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