Salespage Snapshot
Table of Contents
Introduction 4
Getting Started – Pre-Launch 6
The Product 6
The Sales Page 8
Automation 10
Pre-Launch Buzz 12
Creating An Irrisistable Funnel 14
Finding Key Players 18
Promotional Materials 21
Conclusion 24
Resources 25
Sample Content Preview
Getting Started – Pre-Launch
A successful product launch may be comprised of many different elements, but there are a few things that all of them have in common.
A great sales page with killer copy that captures attention.
An automated payment process.
A pre-launch process that includes a mailing list and partners.
And, of course, a great product!
These are just a few of the elements that work together like the parts of a well-oiled machine to create a wildly successful product launch. Each element must work together in perfect synchrony for a product to have the best possible chance at success.
Let’s look at the different major elements that make up a successful product launch.
The Product
The first step is to create a killer product that people will really get excited about. It can’t be some generic PLR offer you slap up with a few cosmetic changes. You can use PLR as a base for your offer, but you must offer a unique spin on it or you won’t find many people willing to promote it.
See, the average marketer can buy a PLR package themselves and slap it up in no time and keep all the money for themselves, so why would they promote yours as an affiliate?
If you want a truly successful launch, you need to concentrate on making a product that offers a ton of value and is unlike anything else currently on the market. Not only are there thousands of PLR products affiliates can promote, but there are thousands of semi-unique products as well. If you want to get affiliates to promote you, you need something more.
Instead of introducing a simple eBook, add additional elements such as supplemental reports and guides, audio, video, software, or other elements that help support your product.
Concentrate first on creating a product that offers massive value and a large degree of uniqueness, and you’ll have a much better chance at success.
The Sales Page
A great sales page isn’t about flashy graphics. In fact, those over-the-top graphics can sometimes impact sales in a negative way. It’s always a good idea to create multiple versions of your sales page so that you can test them to see which one yields the best results. You can either test manually, or use A/B split-testing with a software package to make things easier and automate the process.
Believe it or not, the tiniest differences on a sales page can make a huge difference in conversions. And the tiniest change in conversions can make a huge difference in income.
Look at it this way:
Let’s say you make $20 per sale, on average. If you have a conversion rate of 2%, every 1,000 visitors would make you $400. But if you have a conversion rate of 3%, you’d make $600. That’s 50% more income from an increase of just one additional percent in conversion rate!
Because of this, you obviously want to have the highest conversion rate possible, and the only way to make sure you’re getting the best conversions possible is to test variations in the sales page.
So… what exactly should you test?
You’d be surprised which elements can have a huge impact on conversions. Simply changing the color or size of the headline, the call to action, and of course, the copy itself can all have a big impact on your ability to convert visitors into customers.
Therefore, it’s important to test and track changes, and that’s not easy to do without a split-testing software package. To do this kind of testing manually would require a very large amount of traffic and a lot of careful attention to make sure you change the page when necessary.
For example, you may want to send 1,000 unique visitors to each unique version of a page and see how many sales you get during that time. You will need to watch your traffic statistics carefully so you can change the page as close to 1,000 visitors as possible to get the most accurate results.
If you’re testing 10 variations, you’ll need at least 10,000 unique visitors, and you’ll need to change the page manually each time, which is a whole lot of time spent watching your stats closely.
It’s a much better idea to use a product like Split Test Monkey to track variations. Instead of changing pages manually, you can simply add variations to the program and let it deliver variations randomly and track results.
You can look at Split Test Monkey here:
http://www.SplitTestMonkey.com
Automation
Processing sales and handling affiliate referrals manually is… well, it’s pretty much impossible. There’s no way you can easily track all that information on your own. Even if you hired a team, you’d find it incredibly difficult to keep up. You’d end up with angry customers, angry affiliates, and an irreparably damaged reputation.
You probably already know how to use a system like JV Zoo (http://www.JVZoo.com) to handle affiliate commissions. If not, take time to learn. Your wallet will thank you! You can find all the information you need on the JV Zoo website.
But beyond that, you need a system to deliver content securely and on an automated basis, so you don’t have to spend all that time manually delivering products, or sending buyers to an unsecure page that will let anyone and everyone download your product without paying.
That’s why I recommend using a content delivery system like Product Dyno. You’ll be able to deliver the product safely and securely, while still making it easy for your buyers to access their content immediately after purchase.
Other Details- 1 Ebook (PDF), 25 Pages
- 7 Part Autoresponder Email Messages (TXT)
- 1 Squeeze Page (HTML)
- Year Released/Circulated: 2017
- File Size: 3,172 KB
License Details:
[YES] Can be sold
[YES] Can be used for personal use
[YES] Can be packaged with other products
[YES] Can modify/change the sales letter
[YES] Can modify/change the main product
[YES] Can modify/change the graphics and ecover
[YES] Can be added into paid membership websites
[YES] Can put your name on the sales letter
[YES] Can be offered as a bonus
[YES] Can be used to build a list
[YES] Can print/publish offline
[YES] Can convey and sell Personal Use Rights
[YES] Can convey and sell Resale Rights
[YES] Can convey and sell Master Resale Rights
[NO] Can be given away for free
[NO] Can be added to free membership websites
[NO] Can convey and sell Private Label Rights