7 Techniques To Minimize Your Facebook Ad Costs MRR Ebook

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Technique #3: Give away valuable free stuff

In connection with technique #2, when you think outside the box, think about giving away valuable freebies to your target audience. People love free stuff, plain and simple. When they think they’re getting something valuable for free, they’re going to love you for it!

But what kind of free stuff can you give away to get people to engage and click on your ads?

There are actually many kinds of free stuff you can give away to your audience. Depending on your industry, your audience may be encouraged to engage with your advert if you give them a very valuable eBook that addresses their pain points, a short but comprehensive email course, a free sample of your product, a free trial, a discount code, and so much more.

To know what will work best with your audience, you have to know who your audience is first. For instance, if you know the majority of your past customers are mothers of 1-2-year-old boys, then you have to think of something that will get the attention of these mothers.

If you’re selling baby stuff or mommy stuff, then maybe consider giving away a free course on how to potty train toddlers or maybe how to lose postpartum weight. This will depend on your product of course. Your free stuff has to relate to the product you’re selling.

Whatever item or service you choose to give away for free, make it as irresistible as possible. You can also try putting in some scarcity in your ad. Don’t be afraid to tell your audience your freebie is only going to be up for a limited time or to a limited number of people. Try this technique and watch your engagement go up and your ad costs come plummeting down!

Technique #4: Target custom and lookalike audiences

With Facebook’s hyper-targeting options and advanced remarketing tools, there’s just simply no better audience to target with your adverts than custom audiences and lookalike audiences (from your winning audiences).

Custom audiences are so important and so essential to minimizing Facebook ad costs because these are people who already know your brand or your business. You’re not targeting cold audiences who probably know absolutely nothing about you which means they don’t trust you and may not be willing to do any business with you.

Custom audiences, on the other hand, have interacted with your business either online or offline. There’s a level of familiarity that exists between you and this audience, so it’s much easier to sell to them and get them to convert.

This is important because when people know your brand, they would be more likely to engage with your ad. This, in turn, results in lower ad costs for your business.
If you have a website, install the Facebook pixel on it right away. If your business is offline, you can still collect your customers’ data and upload it to Facebook to create a custom audience.

The important thing to think about with custom audiences is you have to figure out how to get them to engage with your business again. Maybe an ad re-introducing your brand to them would help to put them at ease so try that tactic as well.

Once you’ve found a custom audience that reacts positively with your ad (high conversion rates), you can then create a lookalike audience so you can reach more of the same people!

Technique #5: Split test your way to success

Don’t settle for making one or two ads only. If you’re serious about succeeding on Facebook Ads, then you need to spend some money on it first. One of the best investments you can make on the platform is by split testing your adverts frequently.

Test which headlines, which images, which products, etc. your audience is going to respond favorably to.

Just make sure that when you’re split testing, you only test one element at a time so you can say with certainty that an element is or isn’t working for your audience. If you test 2 or more elements, you’d only mess up your split test, and you’d have no tangible proof that it was indeed element 1 that caused your ad to flop, and not element 2.

Split testing is like educating yourself on what ad creatives are going to work best for your audience. You’re essentially paying for your failures, but once you find the winning combination of ad copy, ad graphics, placement and audience, then you’ll be thankful for your split tests.

Once you find a winner, you can easily scale your ads and reach more people. Since you’ve already done your homework on what’s working and what’s not, then in your future ad campaigns you’ll be able to use your well-optimized and high converting advert and pay for it with fewer dollars per conversion!

Technique #6: Use video ads

Video ads are one of the best-kept secrets of successful marketers who pay a fraction of a penny for each video view. Of course, not all ad campaigns are going to benefit from video ads, but for those who do, you’re going to benefit big time!

People on social media are all about self-gratification. They don’t want to do a lot of hard work while on social media. Instead, they want to relax and not think about work or school. This is where video ads shine – all they have to do is just hit the play button (if they haven’t set it to auto-play), sit back and watch your video!

There’s no walls of text to read, no tiny fonts to squint at. And they get your message just by watching a few seconds of video!

Some marketers may say that while video ads are terrific for engagement rates, it doesn’t translate directly into sales. Well, that may be true, but it really depends on the kind of products and services you’re offering – not to mention, your audience, your video ad presentation, and so many other factors.

The point is that with video ads, it is possible to get 1,000 views for $1 or $2! There’s probably no easier way to achieve this kind of ad spend either on Facebook or on any other advertising platform!

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- Year Released/Circulated: 2018
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