Clickbank Marketing Secrets MRR Ebook

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Chapter 2

How Do 3-Layer Conversion Systems Work for ClickBank Marketing?

Let’s get one thing clear, people looking to buy the ClickBank products you are promoting don’t care about you, okay? Let’s get that idea out of your head. They don’t care about your brand. They don’t care about your intentions or motivations. All they care about are their problems.

They have problems that they are trying to solve. These are problems that the products you promote must solve. Always keep this in mind.

Don’t think that just because you’re promoting content and you are spreading awareness regarding certain niche products to certain audiences that they are somehow obligated to you. They’re not. Get that idea out of your head. Instead, these people are always asking, “What’s in it for me?”

If you operate from this level, then you would give them solutions that solve their problems. Most importantly, you would position whatever ClickBank product you are selling in these terms. This enables you to connect with them more efficiently and sell more products. That’s how the game works.

You have to understand that they are not trying to do you any favors. They’re definitely not looking to hand you cash. That’s not their top priority. Their top priority is to solve their problems. Give them that solution. And this is exactly how the 3-layer content conversion system works.

Layer #1: Produce content that discusses your target audience’s problem

The product that you are selling solves a problem that your target audience members have. Create content that discusses their problem.

When people see such content, they not only see that you are talking about their problems, but you are also offering solutions. When they see this, you establish authority and credibility. You are talking their language. You are speaking to issues that are important to them.

Just as importantly, you are offering them many different options. And by doing so, you establish your expertise. You’re not just some random person telling them to buy one product and one product alone.

At this level, you’re communicating to your target audience members that you understand their problem and that you have a clear big picture view of what they’re dealing with. So you explain many different issues regarding their problem. You lay it out. And the more information they get from your content, the more credible and authoritative you become in their eyes.

Layer #2: Produce content that lays out their options

Now that you have established to your prospects that you understand their problems and you’ve laid out the wide range of causes, possibilities and complications regarding their problems, the next step is to zero in on options. These are possible solutions they can select. But you mention this in categorical terms.

For example, if somebody is trying to get a job, you can first spell out that the reason that they’re struggling to get a job is because their resume does not clearly communicate their skills. You can also lay out other possibilities, such as they may be applying to the wrong jobs. There might be a mismatch between the availability of jobs in their city and their qualifications.

In the second layer of content that you produce, you are going to lay out their options in categorical terms. You basically say, “If you are struggling with resume issues, these are your options. If you are struggling with a skills mismatch, here are your options. If you are looking for a job in the wrong place, here are your options.”

Put yourself in the shoes of the person reading this. If they are trying to get a job, they would love your content. You have demonstrated to them that you have a good understanding of their problem and you demonstrate that this problem is not unsolvable. You have shown, by laying out different options, that this problem is not impossible.

At this stage, your prospect is beginning to trust you more and more. In this level, you are obviously going to start working on getting them to like the option that you are promoting.

Now, please understand that at this level you’re not promoting a direct link to ClickBank. If you do that, it’s going to blow up in your face. This is going to look like spam. People are going to feel that you manipulated them. Instead, you are going to play up a category of options that contain the product that you will ultimately promote to your prospect. Going back to our job seeker scenario, of all the different solutions available to them, you can highlight resume services. You can spell out the advantages and disadvantages as well as show case studies why this is the easier and more realistic option compared to others.

Of course, you’re not going to completely drop the ball when it comes to other options, but you’re not going to work as hard to make them look appealing. Do you see how this works?

At this level, you are practicing your salesmanship, but you are going to have to do it in a subtle way. You cannot be obvious. While you’re not blatantly promoting a specific product, you are directing the mind and the attention of your prospect to a specific set of options.

Layer #3: Produce content that sells the specific product you are pushing through comparisons

This is the most important part of the 3-layer content conversion system. Drop the ball here and you’re not going to make a sale. Seriously.

It doesn’t matter how awesome Layers 1 and 2 are, if you screw this part up, you’re not going to make money. Why? This is where the rubber meets the road. Seriously. This is where you drop your ClickBank product affiliate link.

At this stage, you are directly selling a ClickBank product. Now, what makes this very effective is that you’re not blatant about it.

In Layer 2, you got the prospect to sign on to a particular type of solution. They’re not going to click through to Layer 3 if they do not agree with you that a certain category of options is the best for them. They would stay on Layer 2 and move on. Do you understand me?

The fact that they clicked through means you have convinced them, at some level or another, that this category of options makes the best sense in their situation. So they click through, and then what do they see?

Other Details

- 20 Articles (TXT, DOC)
- 1 Ebook (PDF), 36 Pages
- 7 Graphics (JPG, PNG)
- 1 Salespage (HTML)
- 10 Ecovers (PNG)
- 10 Promotional Ad Materials (Banners)
- Resource Report, Cheat Sheet, Mindmap, Social Media Images, Legal Page, Sales Video, Email Swipes
- Year Released/Circulated: 2018
- File Size: 150,517 KB

License Details:

[YES] Can be sold
[YES] Can be used for personal use
[YES] Can be packaged with other products
[YES] Can modify/change the sales letter
[YES] Can be added into paid membership websites
[YES] Can put your name on the sales letter
[YES] Can be offered as a bonus
[YES] Can be used to build a list
[YES] Can print/publish offline
[YES] Can convey and sell Personal Use Rights
[YES] Can convey and sell Resale Rights
[YES] Can convey and sell Master Resale Rights
[NO] Can modify/change the main product
[NO] Can modify/change the graphics and ecover
[NO] Can be given away for free
[NO] Can be added to free membership websites
[NO] Can convey and sell Private Label Rights