Facebook Messenger Marketing PLR Ebook

Table of Contents

Table of Contents 3
Introduction 5
Tip #1: Customer FAQ’s 7
Tip #2: Automated Greeting 9
Tip #3: Casual Conversation Vs. Shop Button 12
Tip #4: Finding Your Audience 15
Tip #5: Promoting Your Chatbot 18
Tip #6: Educate Customers 20
Tip #7: Security 22
Tip #8: Design A Chatbot Character 23
Tip #9: Combine With Facebook Live 25
Tip #10: Include Send Message In Ads 27
Resources 31

Sample Content Preview

Tip #2: Automated Greeting

After you decide on what Customer FAQ’s to add to your Facebook Messenger Chatbot, you should consider creating a warm and inviting automated greeting.

A potential customer is browsing your Facebook page, taking a look at customer comments and your posts, and they decide to reach out to your chatbot. While you may think a basic ‘Hello’ is good enough, the truth is that customers don’t want good enough.

They want to be wowed!

And with so many companies out there nowadays, it’s imperative that you make yours stand out. So, think outside the box and refrain from something generic. Consider a greeting that is a bit more welcoming such as, “Greetings, and welcome to [name of company]. What brings you here today?”

Remember that when you’re in a sales environment, that it’s important to ask open-ended questions. Saying something like, “Are you having a good day?” or “Can we interest you in [insert product]?” will either result in a bail out or a negative response. Encourage the customer to have an engaging conversation with your chatbot.

While the customer is interacting with your chatbot, offer multiple choice answers that gradually narrow down to very specific questions tailored to their needs.

A simple “I’m interested in your body lotion, but the price is a little too high for me,” can lead to a sale of either something else you offer, or a discount if they get it with another product.

Just remember to keep the customer engaged in a casual conversation. Don’t be too pushy, and don’t sound robotic. Be warm and inviting, and make it seem as though they’re really talking with a human. And of course, allow them to exit the chatbot at any time. Customers never want to feel obligated into doing something they don’t want to!

There are lots of successful chatbots out there for you to look at, and we encourage you to do so. You can get an idea of how you want yours to look as well.

Pay attention to the ones that are the most successful, and think about how a similar one would work well for your own business.

For an idea of what a successful chatbot looks like, as well as other tips for making yours just as successful, check out Marketing360.com. It’s full of information you can put to good use with your own chatbot.

Tip #3: Casual Conversation Vs. Shop Button

If you’ve ever visited a Facebook business page, then you might have seen a Shop button on it. It’s pretty self-explanatory: customers can simply click on that button, and it takes them to an eCommerce store.

But customers don’t need to engage with a chatbot in order to hit that button. So, should you bother putting one into your chatbot?

It’s a good idea to have a shop button, but you want to encourage customers to interact with your chatbot rather than just hitting that button. Especially since interacting with a chatbot has a better chance of having them spend more money, whereas just hitting the shop button will result in them buying what they’re looking for, and not what your chatbot recommends based on their conversation.

First of all, remember that casual conversations almost always lead to more sales. That’s because the more your chatbot talks, the more it relaxes the customer and makes them feel at ease. And when they’re feeling at ease, they’re less likely to say ‘no’ to products your chatbot suggests.

But that doesn’t mean you shouldn’t have a Shop button, too.

At some point during a conversation between your chatbot and a customer, they’ll probably be interested enough to buy something.

Your chatbot can be programmed to insert links to products, or you can have a simple ‘shop’ button within the chatbot.

Better yet, you can have both.

This gives the customer the option to continue chatting, or to leave the chatbot and shop on their own.

Just remember that most consumers are more likely to give a business their hard-earned money if it offers direct, 24/7, friendly customer service. So, keep the conversations friendly and your chatbot available as often as possible.

Tip #4: Finding Your Audience

If you’re reading this special report, then chances are good that you have an inkling your audience has some presence on Facebook. But before you consider building a chatbot just for their messenger platform, you should verify that it’ll be worth your time and money.

Consider sending out an email to customers who are on your mailing list, and ask them to tell you where they spend a lot of their social media time. Try not to be too invasive about their personal lives, but ask enough to know how often they’re on the platform.

With over a billion users worldwide, it’s safe to say that most people use Facebook and their messaging application. And studies show that customers are more likely to open that application instead of an email from a company. It simply feels more personal, almost as though they’re chatting with a friend or family member.

Even though they’re talking about buying something from a business chatbot!

Other Details

- 1 Ebook (PDF, DOC), 32 Pages
- 7 Part Autoresponder Email Messages (TXT)
- 1 Squeeze Page (HTML)
- Year Released/Circulated: 2020
- File Size: 2,293 KB

License Details:

[YES] Can be sold
[YES] Can be used for personal use
[YES] Can be packaged with other products
[YES] Can modify/change the sales letter
[YES] Can modify/change the main product
[YES] Can modify/change the graphics and ecover
[YES] Can be added into paid membership websites
[YES] Can put your name on the sales letter
[YES] Can be offered as a bonus
[YES] Can be used to build a list
[YES] Can print/publish offline
[YES] Can convey and sell Personal Use Rights
[YES] Can convey and sell Resale Rights
[YES] Can convey and sell Master Resale Rights
[NO] Can be given away for free
[NO] Can be added to free membership websites
[NO] Can convey and sell Private Label Rights