Create A Successful Marketing Plan From Scratch Resale Rights Ebook

Table of Contents

Introduction……3
The Why..4
Reason for Having a Marketing Plan4
Components..4
Mission Statement.4
Executive Summary…….4
Competition…5
Implementation Strategies…..5
SizeMatters……6
Development.6
Involvement..6
Sharing and Editing Your Marketing Plan….8
Researching Your Market…9
Primary Research…9
Direct Mailing9
Phone Surveys10
Personal Interviews…..10
Costs..10
Creating Your Market Plan…….11
Preparing to Write the Marketing Plan…11
Financial reports..11
Opportunities and Threats…….13
Addressing Problems…….18
Procedures…..20
Marketing Objectives…….22
Sales and Finance…24
Budget…26
Tracking Effectiveness…..26
Conclusion……27

Sample Content Preview

The Executive Summary should be brief, a single page, and located at the front of the marketing plan. It should use short sentences, bullet points, as well as bullet points for the major issues. It should spell out what someone reading your marketing plan needs to know in order to make sense of it all.

The summary should provide readers with a concise description of the upcoming plans for your company while also boiling down your main thoughts. Generally, this summary is written after the completion of the marketing plan.

Competition

You should also list who your competition is, what their products and/or services feature, their pricing, their packaging, and their promotion. You should list the strengths and weaknesses of your competitors and how you are different.

The customers and target markets section should include the current and potential customers, the requirements of the customer as well as the market clusters. For the marketing strategies you should include the customers, target markets, programs, services, packaging, pricing, and promotion.

Implementation Strategies

The implementation strategies should include the steps, responsibilities, deadlines, and budget. The marketing budget should include the advertising, media, direct mail, databases, printing, production, and possible mailing.

When you are evaluating your market plan you need to understand your success measure, the completion of action dates, accomplishment of goals and strategies, the results, as well as new customers, repeat customers, the average size of your contracts, and revenue.

Size Matters

The size of your marketing plan is dependent upon the size of your company. If you run a small company, you can generally create a marketing plan that is no more than a handful of pages, whereas a large corporation might have a marketing plan that runs over one hundred pages. In either case, the marketing plan should be placed in a binder where it can be referred to at least quarterly, but hopefully monthly. A section can be placed in the marketing plan for monthly reports on things such as sales and manufacturing for the sake of tracking performance as you follow your outline.

A marketing plan should cover the length of one year. This is because markets will evolve, people will change, customers will leave, as will people.

It is helpful to include a section in your marketing plan that addresses two or four year segments. Whether or not you do this, the majority of your marketing plan should address the coming year.

Development

You should make sure that you have a couple of months to write the plan before finalizing and publishing it, even if the marketing plan is only a few pages in length. The development of the plan is the hardest part. Executing the plan will bring with it challenges, but the biggest challenge is deciding what your company should do in the market and how to do it. Generally a marketing plan will begin with the first of the year or with the opening of the fiscal year if they are not the same. Involvement

Everyone in your company should see the marketing plan. There are many companies who like to keep their marketing plans secret because they are ashamed of them, or they think that the information contained therein provides them with a competitive advantage. However, marketing cannot be done without getting people involved. Whatever the size of your company might be, you need to ensure feedback from every aspect of your company including finance, personnel, supply, manufacturing, etc… Getting every facet of your company involved in the process is important for many reasons.

Part of having a decentralized company is that you can seek decision making processes that facilitate every member of the organization, in an attempt to ensure that all members feel as though they are a part of the organization.

By allowing every employee to contribute in some fashion or another, they all feel as though they are a better part of the organization and as such work harder to see projects to which they contributed through. Since our company is not facing a crisis, there is no need to employ centralized decision making.

Even with decisions such as an annual marketing plan, the company will have less risks associated with dispersing power evenly, which also contributes to lower management levels, communication strategies, and better office relations.

Employees are more motivated to perform for the organization of which they are a part, since they know that by sharing their ideas they are improving the organization. They feel as though their actions can improve the inefficient aspects of the company without having to take any idea to the top, while all management levels are able to utilize their knowledge and experience in their respective divisions.

Taking advantage of decision-making from all employees will created the opportunity for advanced creativity and a better division of labor. A decentralized management will allow your company to diversify aspects of the company which we might not have done otherwise.

Other Details

- 1 Ebook (PDF), 27 Pages
- 12 Graphics (JPG, PNG)
- 1 Salespage (HTML)
- 1 Squeeze Page (HTML)
- Year Released/Circulated: 2020
- File Size: 2,760 KB

License Details:

[ Yes ] Can sell the eBook to your customers.
[ Yes ] Can give away eBook (PDF Format).
[ Yes ] Can be used as a bonus (PDF Format).
[ Yes ] Can include eBook in membership site (PDF Format).
[ Yes ] Can be combined with other offers or sold as a package.
[ No ] Can include within website flips.
[ No ] Cannot sell Resell Rights to customers.
[ No ] Cannot sell Private Label Rights to customers.