5 Secrets To Building An Engaged Facebook MRR Ebook With Audio

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So, if you run a sandwich shop, how is that shop different from the one next door? Who is your ideal customer? A hipster millennial?

By understanding all of this, you can then create a Facebook group that is ideally tailored to THAT audience, whoever it might be. And that will then inform your choice of photo, group name, description, and even your specific niche.

You have a fitness brand, but is it aimed at men, women, or both? Is it about hardcore weight training, or is it about a healthy and happy lifestyle? Communicate this strongly through your settings.

Likewise, make sure that you aim for a small enough niche.

A group for writers is good, but a group for stay-at-home-Mum-fiction-writers is even better. These Mums will share more in common with one another and therefore be likely to be more active in the group.

Secret #4: Empowering Members

One of the reasons that a lot of businesses neglect Facebook groups, is that they simply lack the time and resources to spend on yet another platform – especially on Facebook where they might already have a Facebook page or an advertising campaign.

The good news though? You can actually enlist members of the community to do the managing for you and thereby allow the group to run itself with very little input from you! The problem with this, is that it can lead to trouble. Facebook groups have recently come under fire for fostering antisocial views and behaviour and for promoting ‘fake news’. This is something Facebook is clamping down on hard as a result, and it’s important for you to prevent this from happening in your group unless you want it to stop appearing in the feeds.

To allow your group to run itself then, something you need to consider is making members of your group into administrators. This means they’ll be able to allow or disallow posts (if you have set your settings to require approval) and it means they’ll be able to invite new members etc.

By creating moderators in this way, you will not only have a Facebook group that can run itself, but you will also find you create even more engagement and even more avid brand ambassadors. People LOVE being made a part of their favorite brands, and it’s an excellent way to make them feel more valued, as well as to give them a sense of ownership over your brand that can translate to better engagement.

In fact, this is a technique that Mussoloini would use and would call ‘Transformismo’. By taking someone – even a political opponent – and giving them responsibility within your organization, you can make them into your staunchest and most vocal allies and advocates!

Secret #5: Informed Consent

Finally, keep in mind that if you want to monetize your group optimally and sell to your members, then you should think about how you communicate special offers and deals.

Your group should be a highly engaged and highly targeted selection of qualified leads – the ideal people to sell to. The problem is that a lot of people who sign up to groups because they want to get involved with your brand, will still not take kindly to having special deals pushed down their throats – which is essentially advertising.

The way you get around this, is by letting them know prior to the fact, that this is what you will be doing. Better yet, you turn the advertising and marketing into a feature. This way, you can get people to actually feel excited about the idea of getting special deals and promotions.

It’s all about the way you sell it.

If you describe your group as being:

“A place where dedicated and passionate athletes can discuss their craft and share their advanced tips and methods. Gain access to exclusive content, rare footage, and incredible special offers!”

Then you have just made the fact that you sell products through here into a positive thing. People are now expecting you to sell to them, and in fact have signed up knowing this full well – partly because of that very fact! This way you can sell as much as you like and not put people off.

So, think carefully about the way you promote your product in its own description, as well as the way you sell it through other platforms such as your other social accounts and your blog. It’s not just about getting people to sign up, it’s about putting them in the right frame of mind to buy.

Other Details

- 10 Articles (TXT, DOC)
- 1 Ebook (PDF, DOC), 9 Pages
- 1 Audio (MP3)
- 4 Graphics (PNG)
- 1 Squeeze Page (HTML)
- Year Released/Circulated: 2020
- File Size: 7,619 KB

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