Salespage Snapshot
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Once you get them to click through to your sales page, very few of them will be left. Maybe you are Once you get them to click through to your sales page, very few of them will be left. Maybe you are able to attract 5000 people to the top level of your sales funnel every single day. If you built and able to attract 5000 people to the top level of your sales funnel every single day. If you built and optimized a tight funnel, maybe 50 optimized a tight funnel, maybe 50 or even 10 of those people will make it all the way through to the or even 10 of those people will make it all the way through to the bottom of the funnel. bottom of the funnel.
You may think that this a bad thing. After all, you started out with so many people, now you only have You may think that this a bad thing. After all, you started out with so many people, now you only have a handful. a handful. Wrong.Wrong. This is how sales funnels are supposed toThis is how sales funnels are supposed to work, they are supposed to filter people based on interest and work, they are supposed to filter people based on interest and interest intensity. In other words, the ones who are most likely to put dollars in your hands are the ones interest intensity. In other words, the ones who are most likely to put dollars in your hands are the ones who will probably make it all the way through. who will probably make it all the way through.
Content funnels are similar to sales
Content funnels are similar to sales funnels with a twist funnels with a twist Obviously, content funnels are not intended to convert your traffic. It’s not like your visitors will just Obviously, content funnels are not intended to convert your traffic. It’s not like your visitors will just click a link on your content page and see a credit card information entry page. Instead, content funnels click a link on your content page and see a credit card information entry page. Instead, content funnels are intended to filtare intended to filter your traffic hard.er your traffic hard.
How hard? The more tire kickers or other nonHow hard? The more tire kickers or other non–serious visitors your content drives away, the better. serious visitors your content drives away, the better. Don’t feel too bad. These people weren’t going to buy from you anyway. They’re not a big loss. In fact, Don’t feel too bad. These people weren’t going to buy from you anyway. They’re not a big loss. In fact, they are not a loss at all.they are not a loss at all.
Content funnels are all about answering the following questions:
“Can you trust me?” “Can you be loyal to my brand?”“Can you be loyal to my brand?” “What is it about my brand that makes it worthy of your time, attention, trust, and loyalty?”“What is it about my brand that makes it worthy of your time, attention, trust, and loyalty?” If you are not answering these questions, yoIf you are not answering these questions, you are wasting your time building content funnels. u are wasting your time building content funnels. Seriously.Seriously. How come? If you can’t come up with a convincing answer to the questions above, your content funnel How come? If you can’t come up with a convincing answer to the questions above, your content funnel is GENERIC. Put simply, your visitors can find the exact same information from millions of ois GENERIC. Put simply, your visitors can find the exact same information from millions of other ther places on the Internet. There is nothing really special about your site, your brand, how your present places on the Internet. There is nothing really special about your site, your brand, how your present information or the the kind of information you provide. information or the the kind of information you provide.
Once your site becomes generic, it is not worthy of loyalty. There’s really nothing making Once your site becomes generic, it is not worthy of loyalty. There’s really nothing making it stand out. it stand out. Your pages’ ability to convert or convince your visitors to click on to your conversion pages would be Your pages’ ability to convert or convince your visitors to click on to your conversion pages would be the same or even inferior to the run of the mill content page in your niche.the same or even inferior to the run of the mill content page in your niche.
Content funnels are intended to build trust so the user would want to click through to your conversion want to click through to your conversion pages or join your mailing list. That’s the bottom line. But for all this work, you have to optimize to pages or join your mailing list. That’s the bottom line. But for all this work, you have to optimize to create a workable content brand!create a workable content brand!
The bottom line with optimization is that you build on your successes and you try to fix your problems. ses and you try to fix your problems. The key here is to identify what you are doing right and replicate it. For example, if you have a dog The key here is to identify what you are doing right and replicate it. For example, if you have a dog breed website and you notice that of all the dog breeds your website covers, only your content about breed website and you notice that of all the dog breeds your website covers, only your content about Chihuahuas get Chihuahuas get any kind of traction. You might need to change the orientation or the focus of your any kind of traction. You might need to change the orientation or the focus of your website to Chihuahuas. website to Chihuahuas.
Take a look at the pathways people normally use and see which of these actually lead to more ad clicks, email form submissions, sales or product doemail form submissions, sales or product downloads. Regardless of how you measure your wnloads. Regardless of how you measure your conversions, make sure that your content pages and conversion pages are set up in such a way to conversions, make sure that your content pages and conversion pages are set up in such a way to maximize the amount of conversions you get.maximize the amount of conversions you get.
A lot of people who build sales funnels, content funnels and conversion pages worry themselves to version pages worry themselves to death about click through rates, page visits, and other metrics. You have to begin your analysis for death about click through rates, page visits, and other metrics. You have to begin your analysis for optimizing your complete system with one thing; Conversions. optimizing your complete system with one thing; Conversions.
Other Details- 1 Ebook (PDF, DOC), 10 Pages
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- Year Released/Circulated: 2020
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