Content Marketing Formula PLR Ebook

Table of Contents

Chapter 1: Content Marketing – Why is it Necessary?

What is Content Marketing?

Chapter 2: Content Marketing is Crucial for Selling – Here’s Why!

How Content Marketing Creates Fans and Buyers?

An Example: Thai Lopez

Chapter 3: The Logistics and the Numbers

Types of Content Marketing

Frequency, Length and More Factors

Chapter 4: Creating the First-Class Content

How to Write Good – The Anatomy of a Great Blog Post

Why Infographics Are Fantastic for Internet Marketers?

Why Your Brand is Crucial for Your Content?

Chapter 5: Marketing Your Content

Your Articles As Products – How You Should Really be Selling Your Site Content

Guest Posting

Chapter 6: How to Get More Content?

How to Get Your Visitors to Write Your Content For You

Your Guide to Fast and Effective Content Curation

Chapter 7: Tools and Resources for Your Content Marketing

Chapter 8: Closure–Reasons it’s Perfect for Your Marketing Strategy

There’s No Time Like the Present

Sample Content Preview

What is Content Marketing?

Before we dive in any further, it of course makes sense to simply ask ourselves: what is content marketing?

There’s a chance you know the term already but I ask that you bear with me in case there are aspects of the definition that you have missed out.

At its most basic, content marketing is the process of using content in order to market a website. This means that you could consider SEO to be a form of content marketing – in as much as you are creating content that Google will be able to index. This way, your content is making your site easier to find and thus it is a form of marketing.

Content marketing can also be seen as a crucial aspect of social media marketing. Most social media marketing strategies involve sharing posts and links on Facebook, Twitter and Instagram and very often these will include content that is on the brand’s own website. Take a look at the highly popular Facebook Page IFL Science. This page mainly posts science news by sharing blog posts from its own site. This ensures that liking the page provides readers with a constant stream of interesting information and it helps to gain more likes as a result.

But the objective of content marketing goes beyond simply getting people to your website. All these uses for content demonstrate one key fact: the internet runs on content. The reason that people search for topics on Google is because they are looking for either information or entertaining. Both those things are examples of content.

By filling your site with great posts, you are giving people a reason to like your Facebook page. What’s more, is that you are giving Google a reason to add you to its search results. Google wants to pair its visitors with the top sites and resources on the web. In doing so, that is how it is able to provide value and that is what will keep people coming back.

But if your site is filled with great content, then you are also giving people a good reason to come to your site directly. In other words, content marketing that is good enough will eventually cut out the middle man. Content marketing that is good enough will encourage visitors to bookmark your site and to visit it regularly as part of their routine in order to see what new posts you’ve uploaded and what more they can learn.

In other words, you are filling your site with value.

Once someone is visiting your site directly and without being encouraged to do so by an advert or by Google, then they have evolved beyond being a simple visitor. Now they are a fan. They are actively choosing to engage with your brand, so they must really like the type of content you provide, your style of writing or the topic that you cover.

This takes your site to a whole different level and that’s not even the whole story…

Chapter 02 – Content Marketing is Crucial for Selling – Here’s Why!

Content marketing doesn’t only ensure greater loyalty and give you a big audience to sell to though: it also gives you more impact and authority.

Think about your favorite celebrity. Someone that you really look up to, whose work you admire and who you think has got their life up together. Imagine if they recommended a certain item of clothing, or a certain health supplement. Would you be more likely to buy it?

The answer for the general population is a resounding yes. This is why the shoe that Under Armor designed with huge online influencer Dwayne Johnson was the fastest selling of 2017. The shoe: The Rock Delta, had the considerable advantage of being recommended by someone with a huge audience and a huge amount of authority and trust within that community.

The objective of content marketing is essentially to build that kind of trust and authority directly. Instead of working with an authority, you are going to become that authority.

Take a look at someone like Tim Ferriss, Pat Flynn or even Tony Robbins. These are people who offer value through their blogs and their videos so that when they have something to sell, they have millions of people waiting to buy from them. Everything they release is a hit, which is because of the groundwork they put in at the start. The same goes for YouTube personality Elliott Hulse, or bodybuilding site T-Nation.com. These are sites with fans not just readers.

How Content Marketing Creates Fans and Buyers

We’ve seen the basics of how content marketing works, but now let’s dive into it in a little more detail. What is the precise process that converts a first-time visitor into a rabid fan? How does content marketing take someone from a ‘cold lead’ all the way to a ‘buyer’?

Well first, the content is what will help your new visitor to discover your site. They will search for a specific topic and your site will come up in the search results, or perhaps they will see a post from you on Facebook that a friend has liked. Either way, they’ll then click on the link and read your site but this alone isn’t going to be enough to turn them into a real fan.

In fact, they’ll likely just leave your site and not come back! They will probably scroll down the page so fast they don’t even see your logo and then they’ll just navigate away as soon as they’re done.

Days, weeks or months will pass and the same thing will happen a couple more times. By coincidence, they will end up on your site. It’s at this point they’ll start to recognize some of your branding and they’ll note that you are running a pretty decent gig here. They’ll make a note of the name of your brand and the next time they search on Google they’ll look for your site’s name in the search results.

If they continue to be impressed, then they’ll eventually consider actually bookmarking your page or just occasionally checking the homepage to see what’s new. It’s at this point that they might subscribe or that they might follow you on Facebook or Twitter.

Other Details

- 1 Ebook (PDF, DOC, TXT), 42 Pages
- 4 Ecovers (PSD, JPG)
- Year Released/Circulated: 2020
- File Size: 30,562 KB

License Details:

[YES] Can be sold
[YES] Can be used for personal use
[YES] Can be packaged with other products
[YES] Can modify/change the sales letter
[YES] Can modify/change the main product
[YES] Can modify/change the graphics and ecover
[YES] Can be added into paid membership websites
[YES] Can put your name on the sales letter
[YES] Can be offered as a bonus
[YES] Can be used to build a list (giveaway against an email)
[YES] Can print/publish offline
[YES] Can convey and sell Personal Use Rights
[YES] Can convey and sell Resale Rights
[YES] Can convey and sell Master Resale Rights
[YES] Can convey and sell Private Label Rights
[NO] Can be given away for free
[NO] Can be added to free membership websites