Modern Video Marketing MRR Ebook With Audio

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When somebody is making a video presentation and they call the viewer to action, it’s harder to resist. Assuming that the video has an amazing script and assuming that the video does a decent job laying the foundation for the sale, it’s harder to resist the call to action. Oftentimes, it hits you at the gut level.

The video clearly explains what the benefits are. It also walks you through the emotional implications of your obtaining those benefits. It is no surprise that video calls to action are more likely to generate a sense of urgency in the mind of the viewer. They’re more likely to conclude that “they need” the product or service you’re offering.

Compare this with a text call to action. Maybe the reader is distracted. Maybe the reader really wants to solve the problem, but somehow, somewhere your text call to action simply didn’t use the right wording. Whatever the case may be, there are just so many things that can pop loose and end up losing the sale.

The great thing about video is that you’re able to tell a story at one level and connect with the viewer on an emotional level. In other words, you get to work on your prospect both in terms of rationality, reasonableness, and logic as well as through their emotions. This gives your video story a harder emotional punch than a chart that people can read to go through the benefits that a product brings to the table.

A chart is lifeless. It speaks to reason and logic. As powerful as those may be, when you get the same information presented in a story by a flesh and blood human being looked directly at you and speaking to you in emotional tones, you cannot help but open up.

You cannot help but pay attention. This is more likely to resonate rather than you reading through stuff. Maybe you have the time, maybe you don’t, maybe things connect in your mind and you’re willing to buy or you just have better things to do. With video, emotions and information appeals are more potent.

Let me tell you, I’ve been doing content marketing for a long time. Getting people to sign on the dotted line or rip out their credit cards through the use of blog posts and content is a marathon. You don’t convert them the first time, to try to get them on your mailing list.

Once they’re on your mailing list, you then send an update after update directing them to one blog post after another. Ultimately, once they become familiar with your value proposition, maybe they would buy something.

While this is a very powerful sales conversion process, video marketing speeds things up. If you’re able to tell a complete personal story through videos, people are more likely to develop the kind of emotional urgency that leads them to either feel like they know your product already or like your product enough after they’ve become familiar with it.

Whatever the case may be, you Turbocharge the conversion process because you’re hitting your prospect on so many levels with so many different signals. You’re communicating with your voice, you’re reaching out through emotional and verbal signals in your video, you’re also presenting what would otherwise be dry facts in the most potent form of human to human interaction: The story.

Let me tell you people can read a story, but it’s doesn’t have strong of a punch when somebody is reading you the story and they’re guiding you emotionally through the twists and turns of the story with their voice. Keep the eight reasons above in mind if you are still on the fence regarding video marketing.

Other Details

- 1 Ebook (PDF, DOCX), 12 Pages
- 1 Audio (MP3)
- 1 Graphic (PNG)
- 1 Squeeze Page (HTML)
- Year Released/Circulated: 2021
- File Size: 8,746 KB

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