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Don’t let the unprofessionalism take over when you do Skype or Zoom. Pretend that you are in the office. Check that the volume and the lighting look good before you even try to begin and be aware of some of the background that is behind you. Clean up the area around you, or the whole office preferably, to ensure that no one is going to see a big mess when they look at the screen.
The outfit that you wear is going to be important too. You need to take off the sweatpants and bad shirts that you are wearing and put on something professional. It is fine if you dress down to do your work most of the time since no one is going to see you. But with a networking event, others will see you, and you need to make sure they are impressed. In networking, first impressions are going to be a big deal so make sure you dress up like you are showing up to the office for those video calls.
Before any meeting, take the time to look around the room. Notice if there is any mess behind you that you need to worry about. It is best to clean up the whole room if possible just in case you need to move the computer screen around at all. Look for anything that is embarrassing, unprofessional, or just a big mess. If you are short on time, then you can consider just cleaning up the area that is immediately around you and then be careful not to move around a lot while you are talking to some of your contacts.
Then it is time to move on to some of the clothes that you wear. It may be acceptable to show up in your pajamas when you work remotely, but this is not going to look good for some of your contacts when networking. Bring out a nice shirt and pants and look like you are going to an interview along the way. This gives off a better impression and makes it look like you are more of a professional while you network.
Networking is Not Just About You
The next mistake that people will make with all sorts of networking, whether they are doing it in-person or virtually, is that they forget that it is not just about them. Networking is something that needs to prove beneficial to both parties and not just to you. The second that it becomes all about you is the second that contact is going to lose interest and will decide not to work with you on it at all.
This is a new relationship that needs to be beneficial to both parties. It is easy to get caught up a bit in the self-promotion, which makes it easy to forget all about the true meaning of networking. In networking, you want to focus on helping one another out. But it is easy to forget this, which makes it harder to form some of the long lasting connections that you want along the way.
Forgetting Your Existing Contacts
It is exciting when it comes to networking to see how many people you can gather up into the network that you want to form. You want to meet new people, make some new connections, and see how all of this can go. And that is an admirable trait to have. But you need to remember some of your current contacts as well, or you may find that your list gets smaller and smaller all the time.
Networking isn’t just about you seeing how many new connections you can get. It is also not just about contacting others when you need something. If this is the way that you treat your network, you will soon find that you do not have much of a network. There is so much more that comes with networking than that. So, do not just focus on the new connections and do not fall into the habit of reaching out to someone only when you need something from them.
You need to maintain some contacts the whole time. Think about when you can reach out to your current contacts and even set some reminders to help you remember when to talk to an existing contact again. It is perfectly fine to start a conversation just to catch up. Ask how they are doing, what is new, and what you can do to help them. You may have no reason to contact them at the time, but it will make that contact feel good. Nobody wants to be contacted just to hear a sales pitch. If you have meaningful conversations with that person, you will find that when you do want something, they are more willing and open to help
Send the Message
Too many times someone will send a connect request on LinkedIn or another site in the hopes of increasing some of the reach that they have online. But this is not going to work and often looks like spam. Think back to how many times this has happened to you in the past. Did you actually respond to the request? If you did not know who the person well, you probably ignored it and that is what others are going to do to you in this same situation.
If you are sending out a connection request to someone else, then you need to make sure to send along a message as well. And do not use a canned message that sounds like spam. Make this a personalized message that is going to get you noticed. This needs to happen with each and every connection request that you have. And the less that you know the person, the more time and thought you will need to put into the message that you would like to send to them.
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