Facebook Ads Ninja MRR Ebook

Table of Contents

Chapter 1: How To Get Started With Facebook Ads ………………………….. 6
What Exactly Are Facebook Ads? ……. 6
Why Should You Advertise On Facebook Ads? ………………………………. 7
How To Get Started With Facebook Ads ……………………………………….. 10
Chapter 2: Getting To Know The Facebook Ads Manager ………………………………………………. 16
What Is The Facebook Ads Manager? ……………………………………………. 16
How To Access The Facebook Ads Manager ………………………………… 17
How To Create An Advert On The Facebook Ads Manager ……….. 19
A Quick Tour Of All Tools On The Facebook Ads Manager ……….. 24
Need Help Navigating Your Facebook Ads Manager? ……………….. 28
Final Thoughts On The Ads Manager …………………………………………….. 29
Chapter 3: Facebook Ads vs. Boosted Posts ……………… 30
What Are Facebook Boosted Posts? ………………………………………………. 30
How To Boost A Facebook Post ……. 32
Key Differences Between Boosted Posts and Facebook Ads ……… 34
When To Use Boosted Posts Instead Of Ads ………………………………… 38
When To Use Facebook Ads Instead Of Boosted Posts ……………… 38
Chapter 4: How To Optimize Your Facebook Ad Design . 41
Why You Should Optimize Your Facebook Ad Design ……………….. 41
How To Optimize Your Facebook Ad Design ……………………………….. 43
Final Words ………………………………………. 49
Chapter 5: Gain Maximum Exposure Using Custom Targeted Audiences ………………………….. 50
What Is A Custom Audience?………… 50
The 5 Types Of Custom Audiences You Can Create On Facebook ……………………………………………… 51
What Is A Lookalike Audience? …….. 53
How To Use Custom And Lookalike Audiences To Get More Conversions ……………………………….. 54
A Word Of Advice On Custom Audiences …………………………………….. 58
Chapter 6: How To Use Retarget Marketing With Facebook ……………………………………………. 60
The Facebook Pixel’s Role In Retarget Marketing ………………………… 60
How To Apply Pixel Data For Retarget Marketing ……………………….. 65
Facebook Retarget Marketing Versus Google Remarketing ………. 71
Final Thoughts About Retarget Marketing ……………………………………. 73
Chapter 7 – Split Testing Your Facebook Ads For Optimum Performance ………………………….. 74
What Is Split Testing? ……………………… 74
What Are The Benefits Of Split Testing? ………………………………………… 75
Best Practices In Split Testing ……….. 77
How To Split Test In Facebook Ads 80
Chapter 8: Boost Your Profits With Facebook Dynamic Ads ……………………………………………. 84
What Are Dynamic Ads? ………………… 84
How To Get Started With Facebook Dynamic Ads ………………………. 86
How To Create And Start A Dynamic Ad Campaign ……………………. 90
How Facebook Dynamic Ads Can Boost Your Profits ………………….. 93
Chapter 9: How To Lower Your Overall Facebook Ad Budget ………………………………………….. 96
How To Make The Most Of Your Facebook Ad Budget ……………… 96
How To Lower Your Overall Facebook Ad Spend ………………………… 98
Chapter 10: How To Create A Facebook Lead Capture Funnel ……………………………………….105
What Is A Lead Capture Funnel? …. 105
Why Are Lead Funnels Important? 107
How To Structure Your Funnel And The Right Ads To Use ………. 108
What’s Next After Creating A Successful Lead Funnel? …………….. 112

Sample Content Preview

Step 2. Know Your Audience

Now that you have defined your goals, you need to know your audience. Who are you hoping to target with your Facebook ads?

Do you want to target women, men or both?

Is your product or service going to be a fit for single or married people?

Are 20-30-year-old sports fans going to be your target?

Do you want to get the attention of people who like classical music in New York?

Are you going to be selling your products just in the US or do you intend to ship to Europe, Asia and the rest of the world?

As we‟ve mentioned before, there are literally more than 2 billion people you can target on Facebook right now. You just need to find a certain group of people who will benefit the most from your product.

If you don‟t know your audience, if you‟re going to target just about anyone, it can lead to astronomical advertising costs for you. So before you start creating your ads, at least have an idea of who will be most interested in what you have to offer.

Creating a customer persona is great for this purpose. Not only will you get to save a lot of money, but you‟ll also get better results with the right target audience.

Step 3. Know Your Budget

No matter how big or small your marketing budget is, Facebook ads will help you out. Even if you‟ve only got $1 to $2 to spend on ads each day, you can still get your ads in front of a few hundred or a few thousand people. Of course, this will depend on your targeting, your ad placements, and your overall ad strategy.

In the beginning, expect to lose money while you optimize your ad sets. You can spend $5 on different adverts every day and see which one converts the best. You will do a lot of testing.

Trial and error is the name of the game. But when you find the winner, you‟re going to be winning big. And your $5/day budget is going to be a thing of the past.

Getting started with Facebook Ads might seem difficult at first, but once you get the hang of social media‟s number one advertising platform, you‟re in for a ride.

Read the next chapter to know more about the Facebook Ads Manager and how you can start using it to grow your business.

Chapter 2: Getting To Know The Facebook Ads Manager

In this chapter, you will learn how the Facebook Ads Manager works. I will walk you through the different sections and I will also include screenshots to make it easier for you to find your way around the Ads Manager.

What Is The Facebook Ads Manager?

The Facebook Ads Manager is your ad campaign command center for all your Facebook ads, Instagram ads, or Audience Network ads. It is where you go to create new ads, edit and manage your existing ads, view your ad reports, manage your Facebook pixel events, your billing info, and so much more.

In addition to accessing your Ads Manager on a desktop computer, you can also access your ads using the official Facebook Ads Manager mobile app. You can download this on both Google Play Store and the Apple App Store for free. The mobile app allows you to:

Create new ads

Track your ads performance Edit and manage current ads

Edit ad budgets and schedules Receive push notifications

It‟s important to mention here that with Ads Manager, you can only manage 1 ad account. If you want to manage more than 1 ad account, you will need to create a Facebook Business Manager account. So if you have clients or you need to keep your ad accounts separate (like one ad account for each business), then you need the Facebook Business Manager.

How To Access The Facebook Ads Manager

Accessing the Facebook Ads Manager is quite simple. Here‟s how:

Step 1. Log in to your Facebook account.

Step 2. On the blue top navigation bar, you can you can see the white triangular arrow. Click on this arrow and then click Create Ads (see image below).

(How to access the Ads Manager from your Facebook account)

Step 3. Facebook will set up your Ads Manager. You will see this on your screen while you wait (don‟t worry it won‟t take more than a few seconds).

(Your Facebook Ads Manager set up screen)

Step 4. When Facebook is finished setting up your Ads Manager, your screen will show something like this:

(Your Facebook Ads Manager home screen)

Now that you know how to access the Facebook Ads Manager, let me show you how you can create your first Facebook ad.

How To Create An Advert On The Facebook Ads Manager

When you‟re ready to create an ad, simply follow the steps I‟ve outlined in the previous section to access the Facebook Ads Manager. In the Ads Manager, you have to go through 3 different levels – the campaign level, the ad set level, and the ad level.

Other Details

- 10 Articles (TXT)
- 1 Ebook (PDF), 113 Pages
- 16 Graphics (PNG)
- 1 Salespage (HTML)
- Checklist, Resource Cheat Sheet, Mindmap, Optin Page, Social Media Images, Email Swipes
- Year Released/Circulated: 2023
- File Size: 18,879 KB

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