Advertising: 101 Ways To Advertise Your Business Online And Offline Plr Ebook

Table of Contents

1 INTRODUCTION 6
2 HOW IS ADVERTISING DIFFERENT IN 2010? 7
STAND OUT OR NEVER BE KNOWN 7
IMPORTANT MESSAGES IN 2010 8
CREATE AN ADVERTISING PLAN 10
AN EFFECTIVE ADVERTISING PLAN FOR 2010 TACKLES A WIDE RANGE OF MEDIUMS AND IT DELIVERS A CLEAR MESSAGE. IT ALSO PROVIDES CONSUMERS WITH A CLEAR SOLUTION TO THE EVER-POPULAR QUESTION, “WHAT DOES THIS BUSINESS DO FOR ME?” 11
3 WORD OF MOUTH IS STILL KING 13
#1: FOCUS ON CUSTOMER SERVICE 13
#2: LOCAL OFFERS 14
#3: BE ACTIVE IN THE COMMUNITY 14
#4: SPONSOR LOCAL ACTIVITIES 14
#5: ASK FOR THE RECOMMENDATION 14
#6: ASK CUSTOMERS TO COMPLAIN 15
#7: KEEP THE PROMISES YOU MAKE 15
#8: DO MORE THAN THE MINIMUM 15
#9: SATISFY THE UNHAPPY CUSTOMER 15
#10: AS FOR REPEAT BUSINESS LATER, TOO 15
#11: LOOK THEM IN THE EYE 16
4 FREE WAYS TO ADVERTISE YOUR BUSINESS 17
# 12: GOOGLE LOCAL 17
#13: GOOGLE COUPONS 17
#14: CHECK OUT YELLOW PAGES ONLINE 18
#15: GET ON YAHOO LOCAL 18
#16: GET REVIEWS ON YAHOO LOCAL 18
#17: SEND OUT PRESS RELEASES 18
#18: TRADE WITH OTHER BUSINESS OWNERS 18
5 BUILD A WEBSITE 20
#19: BUILD A WEBSITE 20
#20: GET YOUR WEBSITE LISTED IN SEARCH ENGINES 20
#21: USE SEARCH ENGINE OPTIMIZATION 21
#22: KEYWORD RICH TITLES 21
#23: WRITE AN EFFECTIVE META TAG 21
#24: LOCAL.COM 21
#25: CRAIGSLIST 22
#25: GET A BLOG 22
#26: SET UP A NEWSLETTER 22
#27: REGULAR EMAIL CAMPAIGNS 22
#28: ALERT EVERYONE THROUGH A PRESS RELEASE 23
#29: RUN A CONTEST 23
#30: GET IT PRINTED 23
6 SOCIAL MARKETING AS ADVERTISEMENT 24
#31: LINKEDIN 24
#32: FACEBOOK 25
#33: MYSPACE 25
#34: VISIBLEPATH 25
#35: SOFLOW 25
#36: ORKUT 25
#37: TWITTER 25
#38: DIGG.COM 26
#39:YOUTUBE.COM 26
7 FOCUS ON SEO 27
#40: HEADERS 27
#41: KEYWORD PLACEMENT 27
#42: KEYWORD DENSITY 27
#43: HYPERLINKS 28
#44: WEBPAGES 28
#45: FOCUS ON THOSE KEYWORDS 28
#46: GET LINKS IN 28
#47: LINK YOUR SOCIAL NETWORK SITES 28
#48: LINK HOW TO ARTICLES 29
#49: SQUIDOO.COM 29
#50: HUBPAGES COUNT TOO 29
#51: NETWORK FOR LINKS 29
#52: EZINEARTICLES.COM 29
#53: OTHER ARTICLE DIRECTORIES 30
#54: FORUMS YOU VISIT 30
#55: ANY PLACE ELSE 30
#56: DO NOT FORGET EMAIL 30
8 WORK THE BLOG 31
#57: POST REGULARLY 31
#58: INTERACT WITH OTHER BLOGS 31
#59: WRITE A GUEST POST 31
#60: BE UNIQUE 32
#61: PLACE A BOOKMARK TOOL 32
#62: BECOME A RESOURCE 32
#63: CREATE AN EFFECTIVE LANDING PAGE 32
#64: INTERACT WITH OTHERS 32
#65: PAID SEARCH 33
9 HOW TO STAND OUT 34
#66: GET ON TELEVISION 34
#67: GET ON RADIO 34
#68: OFFER LOCAL DISCOUNTS 34
#69: WRITE FOR THE PAPER 34
#70: AVOID THE GRAPHICS, BUT GO BIG 35
#71: DO GO FOR MEDIUM 35
#72: FOCUS ON LIVE CHAT 35
#73: OFFER A FREE SERVICE 35
#74: EXPAND YOUR SERVICE AREA 35
10 TIPS FOR ADVERTISING YOUR BUSINESS LOCALLY FOR LESS 37
#75: THE BASIC BUSINESS CARD 37
#76: FLYERS STILL WORK 37
#77: USE YOUR CAR 37
#78: CHECK OUT YOUR CHURCH 38
#79: GET LISTED IN YOUR CHAMBER OF COMMERCE 38
#80: GET INVOLVED IN SCHOOLS 38
#81: PAPER COUPONS WORK 38
#82: CHECK OUT TRADE FAIRS 38
#83: USE THE CLASSIFIEDS 39
#84 USE PROMOTIONAL TOOLS 39
11 NETWORKING TIPS THAT WORK 40
#85: LOCAL BUSINESS NETWORKING 40
#86: WRITE A DIRECTORY 40
#87: BUILD YOUR BLOG WITH OTHER BUSINESSES 40
#88: TWITTER ABOUT OTHERS 41
#89: CHECK OUT YAHOO GROUPS 41
#90: GO WITH THE MOMMY BLOG 41
#91: NETWORK WITHIN GROUPS 41
#92: PULL TOGETHER FOR A CONTEST 41
#93: CHECK OUT INTERNET RADIO 42
#94: FLYERS EVERYWHERE 42
A CONCLUSION WITH MORE 43
#95: DO HIRE A PRO 43
#96: DO NOT FORGET THE SALES PAGES 43
#97: GET ELECTRONIC IF YOU CAN 43
#98: RESEARCH WHAT’S NEW 43
#99: GIVE A SEMINAR 44
#100: TALK ABOUT YOUR BUSINESS 44
#101: DO NOT HIDE IT: ASK FOR THEIR BUSINESS 44

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1
INTRODUCTION

As a business owner, you know the importance of having other people know about your business. Advertising is rarely an option. Even those huge companies that you know well, who do not need to advertise (because you will likely go to them repeatedly) put a good deal of their profits back into advertising their business.

As a small business owner, marketing your business is important. It does not matter if your business is a small one, such as a local repair shop or retail store, or a larger one, finding the right way to communicate with your prospective clients is critical.

One of the biggest concerns a business has is getting their potential clients to know about them. You know you have a great service. You are confident that you can wow the customer with your abilities. Yet, they do not call. They do not come in to your store. They do not visit your website. The only way to help this process is by spreading the word about your business and letting everyone know what it is and what it can do for them.

Do you have a strong advertising background? Most small business owners (offline and online) do not. Yet, you do not need to have this type of advertising background to find success through advertising means. The more creative and direct you are, the more successful you will be. Keep in mind some things you do not want to do such as promising more than you can offer. However, be as creative as you can be if you hope to attract new customers to your business.