Adwords Direct Response Personal Use Ebook

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Introduction

Before we get into the “meat” of this course, let me explain the reasoning and logic behind everything I am about to teach you, and why I feel I am qualified to tell people how to start and run their Adwords campaigns…

My first experience with adwords was roughly 7 years ago. I was fresh out of high school and obsessed with achieving financial freedom. After trying a variety of odd jobs as well as trying my hand at several businesses, including buying and selling cars out of my Mom’s driveway, I was introduced to Internet Marketing by my cousin Max and quickly saw the potential. A little over a month later my first direct response website was finished, and I was ready to start driving traffic and realize my dream of being financially free.

My first step: a “Warrior Special Offer” on the Warrior Forum. My product received positive reviews, and I sold over 100 copies which generated $2,500! This was my first real chunk of money made entirely on the internet, it was time to take the next step… If I wanted to keep making money and have a stable income coming in on a monthly basis, I knew I couldn’t just keep bumping my thread on the WSO forum. Of all the different ways to drive traffic to a site available at the time (search engines, articles, forums, affiliates, PPC etc.) the most clear cut choices for me were: Affiliates and Adwords. I wasn’t prepared to devote my life to a mini site, so I knew I had to focus on the things that would generate maximum results with minimum effort – That’s why I chose to stick with Adwords and eventually ignored Affiliates outright…

I didn’t build a list, didn’t have any upsells, didn’t have an affiliate program – all I had was a $37 front-end which converted at over 1% from cold adwords traffic. I was paying $0.07 to $0.09 per click, so each sale cost me under $10 and put a clean $27+ profit in my pocket. At that point recruiting and dealing with affiliates didn’t make sense to me: why would I pay someone $18.50 (50% commission) per sale when I can use Adwords and get that same sale for half the price? I also despised dealing with affiliates, more specifically relying on other people to promote my business and make me money.