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What Are You Going to Promote? The first step is to think about potential niches. A niche is a segment, a subset of a market. Here are a few examples. You might enjoy health and fitness. That’s a pretty broad topic to cover. A subset of that might be home fitness equipment or sports nutrition for women over 40. The narrower your niche, the easier it can be to build a relationship with them and to build a business. You’re not competing with all of the health and fitness bloggers and business owners, you’re only competing with those who also market sports nutrition to women over 40. You might start by brainstorming a list of ideas. No commitment here, just brainstorm your potential markets. Product Research If the niche is something that’s familiar to you, you might already be aware of many products that you’d like to promote. Many companies have affiliate programs. One of the largest is Amazon. Spend some time online. Visit websites of products that you may be familiar with and look to see if they have affiliate programs.
An affiliate program may be listed on the website as a “partner” as well. You can also head straight for affiliate directories. Companies of all sizes use a third party to manage their affiliate program. These directories are a great place to search for potential products and they are often the source for your marketing content.
For example, you might sign up at CommissionJunction.com and take a look at the wide range of companies and marketing materials a company offers. They may offer everything from emails and articles to banner ads.
Here are a few networks and directories to begin your search:
Linkshare.com
CommissionJunction.com
Clickbank.com
JVZoo.com
Brainstorming potential niches and looking for possible products to promote is the first step and it can take some time. Before you decide on a niche, it’s also a good idea to explore your competition. Who out there is also marketing to your niche? And who is your audience? Who is interested in the products you’re going to be promoting?
Spend some time researching and exploring the possibilities. Before you finalize your decision on your niche and gather a short list of potential products to promote, it’s a good idea to know how you might promote the products.
How Do You Promote? The best way to be successful with affiliate marketing is to really understand your audience. Promotion begins and ends with content. And of course there are many different types of content. You can:
Blog
Email
Publish reports, checklists, comparison charts, and ebooks online for your audience.
Content is one of the primary reasons why your niche should be a topic that you’re interested in. Even if you don’t write all of your content (and there are many options available to you to create content) you should be able to plan your content and talk about your niche comfortably. This is a business you’re building and it’s always much more enjoyable if you’re interested in your topic – maybe even passionate about it. From content to promotion…the missing link. Your content is what promotes any given product. And yes, you can cerate structured content like comparison charts that compare three to five products and provide links to them (affiliate links of course). However, much of your content is going to be written. We’re talking about blog posts, emails, articles, reports and so on. For this type of content to successfully promote a product it needs to address something that your audience is concerned about. What are their problems? Here’s a quick example: Joe is having trouble housebreaking his dog. Joe hops online and searches for information about how to housebreak a dog. He finds your site and a well written blog post on the topic of tips to housebreak a puppy. Within the body of the tips post, you might mention a specific product that helps. You include a link. Now you’ve not only helped provide a solution to Joe’s problem, you’ve also helped direct him to a tool. The goal is to figure out what your audience’s problems are and find them a product solution. Make sure you understand both your audience and the products you’re promoting well. This knowledge helps you to educate your audience on both the product and the problem and give them the tools to resolve it.
Let’s Talk About the Template’s and Tools Included in this Month’s Package:
Our goal every month is to make things simpler for you…to make quicker work of getting better RESULTS from your marketing. With that in mind, let’s look at this month’s tools.
Evaluating a Good Affiliate Program Checklist
Not all affiliate programs are created equally and it’s important to understand what to look for. This checklist explains terms you need t know like earnings per sale, conversation rate, earnings per click (EPC) and more, so you can pick the best programs for you to promote. Keep this handy every time you are deciding whether or not to promote a product.
Promoting an Affiliate Product Checklist
Most people put up a graphic, mention a product once in a blog post or may send an email, but if you really want to promote a product well, you’ve got to get creative. This checklist gives you 30 ideas for promoting as an affiliate.
Keep this checklist nearby for whenever you run out of ideas. There is always more you can do to warm your audience to buy the product you recommend.
Affiliate Network Comparison Chart
We’ve done the research on 7 top affiliate networks for you and compared them against 9 criteria to help you decide where to put your focus.
We’ve compared Rakuten, CJ, ShareASale, Amazon, Clickbank, AvantLink and VigLink, soy ou don’t have to.
Product Review Template and Sample
A product review is one of the most effective ways to illustrate the benefits of a product to your readers. They can also be tremendous traffic drivers and build credibility with your audience when you write objective and detailed reviews.
This template will help craft effective reviews and we’ve include a sample review, so you can see exactly how it works.
Product Comparison Template and Sample
Just product reviews, product comparisons are pieces of content that can generate a lot of traffic, establish your credibility and help sell products through affiliate links.
Use this template to make your own in-depth comparison charts and learn from the sample comparison, so you can incorporate those ideas into your own comparisons too.
Affiliate Account Tracking Spreadsheet
Use this spreadsheet as a central place to keep track of the affiliate programs you’re signed up for, their commission and payment structure, your log in info AND make sure their payments are up to date. When you start promoting more products, things can get pretty unruly. This will help you make sure you on track.
Product Seller Contact Letter Templates
If you’re looking for more effective affiliate promotion strategies, these two letter templates make it easy to tap into two.
1. Interviewing the product sellers helps your audience understand more about the product and feel that they know and can trust them. It’s a great way to build that connection between your audience and the vendor.
Other Details- 9 Ebooks (PDF), 6 Pages
- Year Released/Circulated: 2016
- File Size: 2,567 KB
License Details:
These templates are for you to use in your own personal marketing. However, you cannot sell these templates nor give them away.