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Table of Contents
Table of Contents …. 3
Introduction .. 5
What is Amazon FBA? .. 6
How FBA Works 7
Individual or Professional …. 8
Finding Products …. 10
About Competition … 11
Cashing In On Holidays ….. 12
Getting Started 14
Conclusion . 18
Resources . 19
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Individual or Professional
There are two types of accounts that can sell items through the Fulfilled by Amazon program: Individual and Professional.
The Individual level is free, and allows users to sell on Amazon without paying a monthly fee, but you must pay a $0.99 per item fee for every item you sell, on top of paying the standard fees (referral fees and closing fees.) If you think you will sell more than 40 items per month, it makes sense to go ahead and sign up for the professional account, because you’ll end up paying the equivalent of the $39.99 in all those $0.99 charges, anyway.
The Professional level is currently $39.99 per month. You still have to pay the referral fees and closing fees for the items you sell, but you do not have to pay the $0.99 per item fee, which means you can virtually sell an unlimited number of items with that $39.99 account.
The Professional level also has a few other benefits, such as:
• The ability to use third-party apps like Scoutify
• The ability to sell items that are not already listed on Amazon
• The ability to sell in the restricted categories (such as grocery, beauty, entertainment collectibles, health & personal care, clothing, shoes, and many others)
• The ability to create bundles of items
You can see a full list of the restricted categories here:
http://www.amazon.com/gp/help/customer/display.html?nodeId=14113001
This page lists those categories that one must get approval to sell in, and Individual Sellers can NOT apply for approval. This means Individual Sellers are listed to only a very small number categories, which, of course, limits potential income and profits, as well.
If you don’t have the $39.99 available to join, there’s a 1-month free trial, but keep in mind that you’ll also be buying items to send to Amazon, which means you need some cash available for that, as well.
Overall, it’s a very good idea to go ahead and get the Professional Seller account. If you’re serious about making money on Amazon, you’re likely to make up for that fee quickly. However, wait to sign up for the paid account until you have inventory ready to send to Amazon, because you don’t want to waste any of your monthly fee while you’re still looking for something to sell.
Finding Products
The first thing you need to do is figure out what type of products you’d like to sell. You may already have products you’re interested in selling, but if not, you’ll need to source products.
You can use one of several apps to scan barcodes for products you’re interested in selling in order to find out how well that item is currently selling, how much it is currently selling for, and how much profit you’re likely to make on that item.
Here are some of the most popular apps for this:
• Profit Bandit
• Scoutify
• Seller Mobile
• FBAScan
These apps can be found on the iOS app store, and some are also on Google and other Android app stores.
Many beginning sellers use apps such as these to scan products they find on sale locally to see if they can make a profit.
Some places you can search for items to sell include:
• Wholesale warehouses like Sam’s Club and Costco
• Clearance racks
• Thrift stores
• Garage sales
• Flea markets
• Discount stores
• Auctions
• BOGO (buy one, get one free) deals
• Bulk deals
• Overstock stores and websites
Be sure that anything you buy is in the best possible condition, because if a customer returns an item, you are responsible for that.
For example, if Amazon has already paid you (and you’ve had no new sales since then) and a customer returns an item, Amazon could charge your credit card for the full price that buyer paid. Otherwise, the amount will be deducted from whatever Amazon currently owes you.
About Competition
You need to consider is competition. If you find a product you’re interested in selling, it’s important to be sure there aren’t already a large number of sellers who are selling exactly the same product, because it will cut into your profits if too many people are selling it.
Cashing In On Holidays
If you want to make the most money possible from the Amazon FBA program, it’s very important to cash in during the holidays. The season between Halloween and Christmas is, by far, the biggest shopping time of the year, and many sellers report as much as half of their yearly Amazon income being a result of the holiday shopping season.
Toys, of course, are the biggest seller. Any type of holiday jewelry and clothing items are usually big sellers. Holiday decorations are usually hot sellers, especially those things that tend to sell out near Christmas, such as twinkling Christmas lights and ornaments that feature popular characters.
The main reason this season is so lucrative is that people will often pay a lot more money for an item if it is an item on a loved one’s Christmas list.
Remember the 80’s and 90’s when there were physical fights over Cabbage Patch Kids and Power Rangers? These days, people aren’t as likely to fist fight over a doll as they are to just go online and search for that toy. And they’re willing to pay a premium to avoid the hassle of pushing through a crowd to try to find that item locally.
Pay close attention to pricing during this season. You want to price around the same as the lowest current price, but not too much. Let’s say the lowest price seller has only 20 of a particular item. If it is a relatively popular item, that seller will probably sell out quickly. If you’ve priced lower than they have, you’ll sell yours first, BUT you will lose out on some profit. If you price the SAME as the lowest seller, theirs may sell first, but yours will likely still sell and you will make more profit than if you’d priced lower.
There may be times when someone comes along and prices far lower than you, and this may persuade you to lower your own price. This is rarely ever a good idea, especially during the holidays. If their price is far lower, they will probably sell out very quickly, and then your price will be lowest again.
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