Auto-responder Buyers Guide MRR Ebook

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Credibility

How long the company has been in business is a HUGE factor to take into account. The longer the company has been in business the better rapport they have built with ESPs like Gmail, Hotmail, and Yahoo.

This simply means that the probability of your email getting marked as spam will be greatly decreased by sending emails from their server.

When picking an email marketing platform look for how long a company has been in business first. Don’t choose any provider that has not been in business for at least the last 7 years.

Deliverability

Perhaps this is the most important specification when deciding which platform to go with. The effectiveness of your email marketing efforts will be greatly dependent on your ability to land in your subscriber’s inbox. A company that has been in business for a while will have pretty good deliverability. However, you want to browse around their site and ensure that they promise at least a 99% deliverability rate.

Increase your deliverability by choosing to have all your subscribers double-opt in.

User Interface

This one is often overlooked but you can tell a lot about the quality of service to expect from the quality of a service provider’s website.

If the website is unappealing and hard to navigate before you sign up, chances are creating and sending emails will be a clunky process. Ideally you want a email marketing service provider that has a nice, clean, and modern design with Drag N Drop capability.

This will make creating newsletters and html based emails a breeze and make sure your not distracted by the tool itself. Most email marketing service providers offer a free trial or a 30-day trial fairly inexpensively.

Sign up for a free trial and test drive their dashboard before you make a final decision. If you can’t figure out the interface, more than likely you will end up paying someone else who does. How Deep Do You Want to Go?

Now that you understand the 3 main factors to take into account when choosing an email marketing platform, the next question you need to answer is how targeted would you like to get with your marketing.

The level of depth you would like to go with your marketing will heavily determine which platform will suit your best for your business. There are really 3 levels of email marketing to understand. Below I have defined each level for you to be able to easily identify where you fall.

Beginner

A beginner level email marketer is building a list because it was advised. They don’t really have a strategy for utilizing email marketing and do not know how to effectively grow their email list. If they do have a list they are only using it to send broad email newsletters to their entire group without any segmentation.

Tools I recommend for beginners:

GetResponse*, Aweber, MailChimp

Intermediate

An intermediate email marketer has a list and a strategy. They use email marketing to make and increase sales in their business. Their emails are usually not very targeted, but they do use segmentation at a fairly basic level to produce the desired results.

Intermediate marketers also have their autoresponder integrated with other 3rd party platforms to increase their conversion rates and get the most out of their email marketing efforts. Tools I recommend for intermediate marketers:

GetResponse*, Sendpepper*, Aweber

Advanced

Advanced email marketers send very targeted emails. They use segmentation (and/or tagging) to help determine the hottest leads in their funnel. They understand the importance of being able to measure the actions of every lead in their funnel with great resolution.

These marketers more than likely are using a CRM + email marketing platform to integrate all their marketing tools into one resource to maximize their profits and scale their business. Tools I recommend for advanced marketers:

Ontraport, Infusionsoft*

You may not be aware of the various uses for autoresponders in association with your online business. It doesn’t matter what type of goods or services you are offering.

Many people know that an autoresponder is a great way to thank someone for their purchase and offer them a confirmation of the order. You can also use them to create an E-zine or a newsletter. These are both great ways to offer those on your opt in list free information that builds a good relationship.

There are some different aspects you need to be aware of when it comes to using an autoresponder for an E-zine or newsletter though.

You will need to find an autoresponder that offers you the chance to use a broadcast feature. This is because you don’t want this particular message to go out at scheduled intervals. That is a common feature that works well when someone new signs up for your opt in list because you want to have a series of messages that go out to them with enough time between each one. With the broadcast feature, everyone on the opt in list will get the E-zine or newsletter delivered to them on the same day. It won’t matter which e-mail they are set up for with the autoresponder in relation to the predetermined messaging sequence.

It’s also generally a good idea to have your E-zines and newsletters archived on your site as well for a number of reasons. For instance, this will allow individuals who missed earlier editions to go back and read the materials.

Other Details

- 1 Ebook (PDF), 9 Pages
- 3 Graphics (JPG, PNG)
- 1 Squeeze Page (HTML)
- Twitter Tweets, Cheat Sheet, Email Series, Download Page, Affiliate Products
- Year Released/Circulated: 2016
- File Size: 13,313 KB

License Details:

1.You CANNOT put your name or pen name on the product as the creator.
2.You CANNOT edit the contents of the product in any way
3.You CANNOT change the title and sub-title of the product.
4.You can sell the product (Report) in PDF format.
5.You are granted the master resell rights, resell rights or to resell with personal use rights. Nothing else.
6.You CANNOT offer private label rights to this product. You are granted only the Master Resell Rights.
7. You can add the product into a membership site (paid only) .
8. You can add the product into your product bundle or package and sell for a higher face value.
9. You can offer the Basic Resell Rights to the PDF Report.
10. You can produce audio and/or video content from the materials found in this product.
11. You CAN give the product away for FREE, in exchange for an optin or lead.
12.You CAN offer the product as a bonus to another product you are selling. Or as a bonus when people purchase through your affiliate link.
13. You CANNOT sell the product on auction sites such as eBay.com.
14. You CANNOT use sell product in a dime sale event, under any circumstances or situations at all.
15. You CANNOT sell this product as a WSO, under any circumstances or situations at all.