Basic Copywriting In Plain English Personal Use Ebook

Table Of Contents

Introduction -Page 4
Where To Begin- Page 6
Step 1 – Read The Product- Page 7
Step 2 – Research The Market- Page 9
Step 3 – Bullet Points -Page 13
Step 4 – The Headline- Page 16
Step 5 – The Opening Paragraph -Page 23
Step 6 – Sub-Heads- Page 25
Step 7 – Proof And Credibility- Page 29
Step 8 – Testimonials- Page 31
Step 9 – The Guarantee -Page 34
Step 10 – Bonuses -Page 36
Step 11 – The Price -Page 39
Step 12 – Call To Action -Page 43
Step 13 – The PS- Page 45
Keywords To Use And Lose -Page 47
Power Words -Page 50
Your Writing Style- Page 54
Strategic Sales Copy -Page 55
Overcoming The 5 Main Objections -Page 58
Sales Copy Length- Page 60
The Sound Of Your Sales Copy- Page 62
76 Opening Lines- Page 63
Photos- Page 67
Punctuation- Page 68
A Real-Time Example- Page 73
Some Final Thoughts- Page 84

Sample Content Preview

Introduction

My name is Steven Wagenheim. I’ve been a writer for over 30 years of my life. But so what? Why should you even bother listening to what I have to say here? After all, if I’m going to have any credibility here, I better be able to show it.

Actually, my claim to fame has NOT been as a copywriter. I am an Internet marketer, and a very successful one. I’ve created several best selling products that continue to make me a steady six figure income each year.

So what does this have to do with copywriting? In order to understand what this has to do with copywriting, you need to know a little bit about me personally.

I’m a real cheap marketer. I hate spending money. And when I learned that hiring somebody to do my sales copy for me for my first product was going to cost me $2,500, I said “Thanks, but no thanks.” There was no way I was going to dish out that kind of loot for a product that I wasn’t even sure would sell. So I decided that if I wasn’t going to hire a copywriter then I better learn how to write copy – and FAST! Now remember, I’d been writing for many years already, so all I needed was some quick tips to writing copy that draws in the reader. What I found were the most complicated and confusing books on the subject that I had ever read. I even studied with one of the top copywriters on the planet. Yet, I couldn’t help but think that this whole process could be made a whole lot simpler to understand. I mean, if I was having so much trouble understanding some of the concepts then what about somebody who’d never written a thing in his life?

There HAD to be a better way.

So, I took every piece of information that I had run across and then studied every piece of sales copy that I could. I was determined to REALLY understand what it was that made sales copy tick and then put it into plain English so that I could understand it. I made notes that even my daughter could understand.

I then put what I had come up with to the test. Leaving out all the fancy mumbo jumbo, I wrote my first piece of sales copy and handed it to my top affiliate. He turned around and made 100 plus sales of my first product in his FIRST month of promoting it, and he didn’t have a big list to promote to. He simply used the same advertising methods that your common Internet marketer uses.

Other Details

- 1 Ebook (PDF), 84 Pages
- Year Released/Circulated: 2013
- File Size: 496 KB

License Details:

[yes] YOU CAN use this product for your own private use.
[NO] YOU CANNOT give away
[NO] YOU CANNOT sell this product
[NO] YOU CANNOT sell this product with resell rights
[NO] YOU CANNOT sell this product with master resell rights
[NO] YOU CANNOT sell this product with private label rights
[NO] YOU CANNOT offer as a bonus
[NO] YOU CANNOT add to membership sites
[NO] YOU CANNOT bundle with other products
[NO] YOU CANNOT sell on auction sites