Better Blogging: Make Your Blog Better Quickly Plr Ebook

Table of Contents

GETTING SETUP 4
BLOG PLATFORMS: AN INTRODUCTION 4
CHOOSING THE RIGHT BLOG PLATFORM FOR YOUR BUSINESS 4
BASICS OF BLOG SETUP 5
USING BLOGGER 6
Steps to Create Your First Blog Post with Blogger 7
USING WORDPRESS 8
Steps to Create Your First Blog Post with WordPress 9
USING TYPEPAD 11
OTHER CONSIDERATIONS 12
HOW YOUR BLOG SHOULD BE ORGANIZED 13
LAYOUT AND BASIC COMPOSITION 14
PICKING APPROPRIATE COLOR THEMES AND PALETTES 15
CHOOSING THE NUMBER OF COLUMNS 17
FONT STYLES AND YOUR BLOG 18
FORMATTING TEXT 18
DESIGNING A CUSTOMIZED BLOG TEMPLATE 19
A FEW NOTES ON SQUARESPACE FOR A CUSTOMIZED BLOG 20
WHY A FREE TEMPLATE MIGHT BE A BETTER CHOICE 20
BLOG LAYOUT AND PAGEVIEWS: UNDERSTANDING THE CONNECTION 21
BUILDING SOCIAL AUTHORITY 22
ELEMENTS FOR CREDIBILITY: WHAT YOUR BLOG MUST HAVE 23
BLOG CREDIBILITY AND SEO 29
HOW VISITORS DETERMINE CREDIBILITY 29
GETTING THE WORD OUT 32
DEVELOPING RELATIONSHIPS WITH OTHER BLOGGERS 32
TOP BLOGGING COMMUNITIES 33
BRAND IDENTITY AND ITS VALUE FOR BUSINESS 36
SUMMARY OF MARKETING ESSENTIALS FOR PROMOTING YOUR BLOG 37
PROMOTION AND PUBLICITY 42
DEVELOPING BLOG CONTENT THAT WORKS 42
USING TAGS CORRECTLY 46
CATEGORIES VS. TAGS: KNOWING THE DIFFERENCE 46
TYPES OF TAGGING 47
LEARNING FROM TAG CLOUDS 48
THE BUILT-IN SEARCH BOX 48
HOW DO I IMPLEMENT TAGGING IN MY BLOG? 48
TAGGING AND MARKETING: EFFECTIVE MARKET RESEARCH 50

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Getting Setup
Blog Platforms: An Introduction

Setting up your blog will require a little research and review; you’ll need to consider the factors of cost, the time and skills you currently have, and your readiness to learn some new software. Almost all blog software is very easy to sue and offers a variety of plug-ins and other resources to make yours unique. You don’t necessarily need to hire a professional or specialist to start publishing; most blogs can be setup with a few hours, and you can learn how to use them as you go.

We’ll discuss how to make use of today’s leading blog platforms. The three most widely used platforms include:

• WordPress
• Blogger
• TypePad
Choosing the Right Blog Platform for Your Business

You’ll find a number of free and low-cost fee-based blog platforms available, and most of them use a simple text editor box for publishing. The cost differences vary depending on the type of blog you are running; if you are going to host the blog on your own domain, you will need to manage hosting fees.