What is the difference between PLR, MRR and RR? What differentiates the different types of licenses?
These are the most common questions of every PLR newbies.
In this article, I will go in-depth on the subject of the differences between PLR, RR, MRR, Giveaway Rights, Unrestricted Rights, Limited Content, PLR Reseller Rights, and Personal Use Rights license in the private label rights and resell rights business.
If you’ve been in the market for PLR products, you can be easily forgiven for thinking that once you buy a PLR or private label rights content package, that you have full rights to use the package as you see fit.
This is understandable considering the confusing terms used for PLR packages. At its most basic, when you buy a PLR content package, you are getting legal permission to do certain things with that product.
However, there are so many sellers in the PLR industry who give different levels of permission over the content that they’re selling. This gives buyers the impression that once they become aware of the PLR product sold by a well-publicized vendor, these rights are the same as those offered by other sellers.
This is where the confusion comes from. All you’re getting with private label rights is a license that is why It’s a good idea to look closely at the terms of the PLR license that you are buying.
Some vendors have very specific rules that only apply to them while other sellers have more open-ended terms which give buyers a whole lot more freedom.
But on the surface, since these rights all come under the common heading of “PLR”; it’s too easy to confuse them with one another and get into legal hot water later on.
Firstly, let’s expand on the acronyms of different types of licenses.
PLR = Private Label Rights
RR = Resell Rights
MRR = Master Resell Rights
To clear away any misconception about PLR rights, I’m going to break down the most common licenses associated with this type of content.
Private Label Rights
What is private label rights or PLR?
The term PLR stands for private label rights and is also known as white label rights or done-for-you (DFY) licensed products.
This type of license allows you to rebrand or repossess the content so that it appears to be your work. You get access to files that you can edit and you can make whatever changes you’d like to make the products appear like you have written or created them yourself.
Also, you can take the materials and come up with your new content. These are called derivative works and this type of private label rights allows you to have full copyright ownership of such products.
Private label rights products comes in various form. Here are some of the most common ones:
- Articles
- eBooks
- Audios
- Videos
- Softwares
- Graphics
- etc…
It’s very important to understand that PLR gives you access to source files that you can edit. You know you have real PLR rights when the content that you get comes in a form that allows you to make changes.
For instance, if you bought ebooks, articles, or reports that supposedly came with private label rights, the editable source file will most probably be in .txt, .docx, .rtf, or any other format that would enable you to not only open the file and read it but also make changes.
The heart and soul of private label rights are the original rights owner giving you the legal authority to make changes to the source files. This will enable you to change the cover, put your name as the author, make changes to the text, and everything else that you need to do to make the PLR product your very own.
This ability to edit the source content is the main value of buying content on a PLR model. This will enable you to make money off that content.
Want to check out PLR products? Here are some quality PLR ebooks, PLR articles, and PLR autoresponder emails that you can start using to grow your business today.
Resell Rights
What is resell rights license?
The term Resell rights also known as resale rights, or RR are often available on platforms that offer users access to PLR materials in exchange for a membership fee. These products are often packaged in an “instant business” or “turnkey solution” package.
You get the right to distribute or resell the content as is. The big difference between resell rights packages and PLR is that you don’t get to make changes to the content, you sell or distribute the products, as is.
This means that the format of resell rights products is usually closed off to editings like mp4 or PDF. The downside with RR or resell rights packages is that you can’t put your brand on them, instead, you have to retain whatever branding they already have.
This puts you at a serious disadvantage because if other people bought the same resell rights, their product is going to look like yours. Your target audience can tell the difference between your materials and theirs.
The main draw to resell rights products is their low price and this is called comfort for marketers who buy these products after others have already promoted them. Once your target market has already been made aware of these products, the only way you can compete is to lower your price.
It is no surprise that a lot of marketers who try to sell resell rights products don’t make much money, their best bet is to pick up these rights when a product just got launched.
However, as time goes by and the market becomes aware of this product, it quickly turns into a price war and marketers end up competing for pennies. The good news is, you don’t have to necessarily sell RR products on their own.
They can be very useful as a bonus for another product that you’re selling or as giveaways to get people to sign up for your mailing list. Moreover, you can also use them for research to create your content.
Want to check out resell rights products? Here are some quality resell rights ebooks to quickly start selling or giveaway to your customers.
Master Resell Rights
What is master resell rights license?
The term Master resell rights or MRR is a license type that gives you the legal permission to resell the MRR products to people who can then turn around and resell them as well as you did. Generally, in most instances, you won’t be able to edit/alter the content or add your name as the author.
There is one big difference between resell rights and master resell rights license.
A resell rights license just gives you the legal ability to buy or to sell somebody else’s copyrighted work and keep the profits. You don’t get the right to turn around and sell it to somebody else who can then resell it.
Master resell rights allow you to resell the product along with the reseller rights. In some cases you are also allowed to pass on master resell rights to your customers. The downside to MRR is that you end up creating your own competition.
Don’t be surprised if it reaches to a point where everybody ends up owning the content and reselling it and its value goes up in smoke because of sheer saturation.
Want to check out master resell rights products? Here are some quality master resell rights ebooks to quickly start selling or giveaway to your customers.
Giveaway Rights
What does giveaway rights license mean?
The term Give Away Rights is basically all digital products that have the rights to share, distribute across the internet without editing the content and by keeping the original author’s name intact.
This type of product gives you the legal right to give away PLR content as freebies, bonuses, or gifts. Marketers usually do this to offer premiums to people they’re trying to recruit to their mailing list.
Generally speaking, products that come with giveaway rights aren’t delivered in an editable form. You would rarely get the source file for giveaway products.
Want to check out giveaway rights products? Here are some quality giveaway rights ebooks to quickly start selling or giveaway to your customers.
Unrestricted Private Label Rights
What is unrestricted private label rights license?
If you’ve ever been looking for a PLR product that will give you maximum freedom to do whatever you wish with the content, look for PLR that comes with unrestricted rights. While these products do exist, there is quite a bit of bait and switch and other shady tactics used by PLR vendors.
Their sales pages would say that they’re giving away PLR products with unrestricted rights. It’s obvious that they’re saying this to drum up sales but when you look at the terms of the license, it turns out that they come with quite a bit of restriction.
Do yourself a big favor if you come across the phrase “unrestricted private label rights”, quickly read the license or terms to make sure that you are getting content with no restrictions.
Limited PLR Content
What is limited PLR Content license?
This is one of the more highly-demanded forms of PLR content. The reason why people get excited about limited content is that the creator or original rights owner agrees to limit the distribution of this content.
For example, the creator might agree to only sell the PLR package 100 times and after closing the deal on 100 copies, the seller will stop distributing this content.
By restricting the number of copies available, the value of each copy sold is preserved since the buyers are going to change the cover, edit the source, and otherwise, make such content part of their brand, there would be no saturation.
As far as the public can see, there are 50, or 100 different products floating out there but when you look at the actual guts of the product, they’re the same. This is what’s so awesome about limited content PLR.
If you’re looking to rank your content on search engines or make better sales on social media, you should look for PLR that is distributed on a limited basis.
You don’t want to find yourself in a resell rights situation where everybody gets the right to sell a product and have no way to make the content they’re selling look different from its other copies.
PLR Reseller Rights
What is PLR Reseller Rights?
This is probably the rarest type of PLR license you would get; basically, PLR reseller rights enable you to sell the package as your own PLR. You can include your source files with the package and brand the PLR content for sale to marketers and other users who are looking for materials that they can rebrand.
Why would people buy this type of package? Well, the answer is simple: Coming up with content or producing content takes a lot of work and time.
When you buy a product with PLR reseller rights, you can quickly put up your PLR store complete with a pre-existing line of private label rights products.
You can quickly enter the PLR market and become a PLR seller with minimum hassle and sweat.
Personal Use Rights
What is personal use rights?
In addition to all the rights explained above, there are also “Personal Use Rights” which simply means read-only. These kinds of products can only be used for personal affairs, such as reading, sharing (if allowed), teaching.
You are not granted rights to distribute, change and resell the product with a PU license as this license restricts such acts unless stated within the license itself or within the product.
Want to check out personal use rights products? Here are some quality personal use rights ebooks on various topics.)
Conclusion
Now that you know the big differences between the different kinds of licenses that all fall under the general heading of “PLR”, you should be able to understand their specific advantages and drawbacks. This way, you can make a truly informed decision as to which type of PLR product you should buy.
If you’re looking for the best quality products with PLR, MRR, RR, Giveaway, or Personal use rights licenses, do a quick search on ExclusiveNiches.com PLR store.