Blogging For Branding Plr Ebook

Table of Contents

1 INTRODUCTION 4
2 WHAT BRANDING CAN DO FOR YOUR BUSINESS 6
INGREDIENTS FOR SUCCESSFUL BRANDING 6
BLOGGING IS JUST 1 PRONG IN A CAMPAIGN 7
3 JUST WHAT IS A BLOG ANYWAY 9
TRAITS THAT DISTINGUISH BLOGS 9
OTHER FEATURES FOUND IN BLOGS 10
4 WHO CAN BENEFIT FROM BLOGGING? 11
HOW THE EXPOSURE CAN PAY OFF 12
THE ADVANTAGES OF BLOGGING 13
5 GETTING ONE SET UP 15
COMMON PROGRAMMING OPTIONS 15
Getting A Web Address For A Blog 16
DOING IT YOURSELF 17
HIRING A PRO 17
Tips For Hiring Pros 18
6 MESSAGE IS EVERYTHING 20
KNOW YOUR TARGET AUDIENCE 20
Tips For Setting The Tone And Style 21
THE ABCS OF SEO 22
Selecting The Right Words 22
Why SEO Matters 23
CONTENT PITFALLS TO WATCH OUT FOR 24
7 MAINTAINING YOUR BLOG 25
OPTIONS FOR MAINTAINING YOUR BLOG 25
THINK MULTIMEDIA 26
FREQUENCY OF POSTS MATTERS 27
8 GETTING THE WORD OUT 28
PAY-PER-CLICK ADS TARGET READERS 28
INCOMING LINKS CAN BOOST NUMBERS 29
FULL ADVERTISING FLIGHTS 30
AFFILIATE MARKETING HAS ITS PERKS 30
GIVEAWAYS AND CONTESTS 31
9 A FEW WORDS IN PARTING 32

Sample Content Preview

1
INTRODUCTION

Making your business, product or service stand out from the pack as a trusted name is the key to success. When people automatically purchase your products or services and try new offerings because they have learned to trust what you have to offer, your path is assured.

Putting yourself on this path calls for building your brand. This is more than a logo. It involves building up an inherent trust and an instinctual belief in the quality of a product or service based on the brand name behind it.

Consider some of the products you purchase in everyday life strictly because of the logo on the label. When you recognize a product from its logo or are willing to go out on a limb and try something new because a company you recognize sponsors a product, that’s a result of successful branding. It is a proven, effective way to build rapport with customers and gain repeat business.

While branding does involve a number of facets, today’s Internet-based world has given rise to a new tool to get the word out and make the connection with clients. A blog can serve as an “in” to help you reach out to customers on a more personal level as you seek to gain and build upon their trust.

Many companies large and small have turned to the Web to boost their own branding efforts. Blogging is one of the most powerful ways available on the Internet to add to branding efforts for a few key reasons. When these often conversational vehicles are used to reach out to customers and potential customers a sense of connection is gained. When the general public feels “connected” to a product or service, they tend to bring repeat business.