Branding Social Media Case Studies Personal Use Ebook

Table Of Contents

Introduction………………….3
Branding Through Social Media………………6
Increasing Your Reach with Facebook………9
Four Seasons Resort/Dressed Case Study!……………….9
Building Your Brand with Twitter Marketing…………………..13
Case Study: Twitter Extends Reach in Real Time!…….14
A Few Final Tips!………..16
Murphy’s Oil Builds Branding through Pinterest……………..18
Pinterest Tips to Build Your Brand!……21
LinkedIn Attracts Sales for PostcardMania………..23
Postcardmania Finds Success through LinkedIn!…….23
Reddit Captures Viewers for USA Network………..26
USA Network’s/Bruce Campbell’s Ask Me Anything Campaign!……..26
Social Marketing Strategies…………………..28
Best Branding Tips……….31
Conclusion………………….35

Sample Content Preview

Introduction

Most of us enjoy using social media, but do you know how important social media can be for building your brand? Let me ask you something. When was the last time you used The Yellow Pages (the actual book), looked at the ads in a newspaper (the one made of paper, not online), or watched the ads on television (instead of tivoing through them)? Probably a long time…and that’s true of just about everyone. Take a look at some statistics that might surprise you.

Over six billion people already use mobile phones (Charlie Rose, 4/26/13)

Revenue from social commerce equaled $9.2 billion in 2012 and is expected to reach $14.25 by the end of 2013 (AICPA)

97% of marketers agree that social media marketing benefits their business (eMarketer)

Hubspot.com gives us these statistics:

27% of total U.S. internet time is spent on social networking sites.

15% of total U.S. mobile internet time is spent on social networking sites.

Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC.

Other Details

- 5 Ebooks (PDF), 36 Pages
- 1 Graphic (PNG)
- Year Released/Circulated: 2013
- File Size: 854 KB

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