Branding Yourself Online Personal Use Ebook

Table of Contents

Legal Disclaimers..2
Chapter 1: What is branding and what can it do for you?………………………4
Chapter 2: Basic Branding Techniques………….5
Chapter 3: Your Target Audience………………….7
Chapter 4: Your Logo…………………………………9
Chapter 5: Building Recognition For Your Brand……………………………….11
Chapter 6: How Your Competition Effects Your Brand……………………….12
Chapter 7: Establishing Your Brand……………13
Chapter 8: Brand Prospecting And Public Relations……………………………15
Chapter 9: Establishing Your Company’s Identity……………………………….17
Chapter 10: Using The Media To Get More Exposure…………………………19
Chapter 11: Gaining A Competitive Edge……21
Chapter 12: Reinforcing Your Brand For Max Effect………………………….23

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Chapter 1: What is branding and what can it do for you?

In this special report, Branding Yourself Online, you will learn valuable information on how you can successfully brand yourself and your business for maximum success. In this first chapter we are going to talk about what branding is and what it can do for your business.

Branding is all about the image of your business. The concept doesn’t only include style, emblems and logos, but also the image of perceived quality. The perceived image may be of total quality, reliability, and more.

Branding is also about your business and how it’s different from your competitors. The purpose of a brand is to distinguish yourself from your competitors. Once you make a distinguishing impact then your promotion and advertising campaigns will be much more effective.

The success of your business can often be determined by your brand. Branding includes many factors that will help you make your business more successful. These factors may include a website, marketing efforts, and anything that gives your company an identity. Consumers trust a corporate image wholeheartedly because there is psychology in motivating their purchasing decisions.

All companies big or small should practice branding. Both brick and mortar business and online companies benefit through branding methods. It is common for smaller companies and online businesses to fail due to a lack of understanding about the importance and factors of developing a good brand.