Building A Blog Empire For Profit Resale Rights Ebook

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Table Of Contents

PART I: AN INTRODUCTION TO BLOGS AND BLOGGING……………….. 4
The New Media……………………….. 4
What a Blog is (and is Not)……………… 5
The Blog as a Business …………………… 7
The Components of a Blog Empire……………………….. 8
PART II: BUILDING YOUR BLOG EMPIRE …………….. 11
Deciding What Type of Empire You’ll Build…………….. 11
The Makings of Empire: Choosing Content That Provides Value ………….. 12
Construction: No one Need Blog Alone ……………………. 15
Well, What Do You Know?…………… 16
Develop a Blog Theme …………………. 20
Branding – Developing a Name and Image That Will Stick With People ……………………….. 21
Need Brand Be Relevant to Content?……………………….. 22
Branding Idea Generator……………….. 22
Earning and Protecting Your Reputation…………………… 24
Designing a Page That Complements Your Content ……………………….. 26
Artwork……………. 28
Fonts and Colors……………………….. 30
Using Your Links Wisely ……………… 30
Layout ……………… 31
Objects …………….. 32
Blog Entries ………. 33
Insightful and Unique Content……….. 34
Links and Commentary…………………. 34
Consistency……………………….. 35
Copyright ……………………….. 38
Are Images Necessary?…………………. 39
Hosting Images ……………………….. 41
Archives …………… 43
Becoming a Relevant Portal…………… 45
Blog Hosts……………………….. 46
Free vs. Subscription…………………….. 46
Generating Traffic……………………….. 50
Traffic Exchanges ……………………….. 50
Blog Directories ……………………….. 54
Blog Rings………………………… 55
Link Exchanges……………………….. 56
Visiting Other Blogs – Meet the Competition ……………. 58
Traded Links – a Valuable Asset……………………….. 59
Search Engines and News Engines……………………….. 60
Steppin’ Out: Blogging on Multiple Sites …………………. 61
Developing Content for Other Sites……………………….. 62
Letting Others Put Your Name Out There…………………. 64
Keeping Readers With Expertise……………………….. 65
Writing Unique and Valuable Content ……………………… 65
Writing Timely Content………………… 66
Comments and Input …………………….. 66
Banning Readers……………………….. 69
What About Free Speech? …………….. 70
XML and RSS Feeds ……………………. 71
PART III: PROFITING FROM YOUR BLOG EMPIRE……………………….. 74
Generating Profits ……………………….. 74
Google AdSense and Pay-Per-Click Programs…………… 76
Selling Banners by the Impression ……………………….. 79
Swag, or Getting Your Customers to Advertise for You……………………….. 81
Donations – “Ask and ye shall receive” ……………………. 82
Subscriptions and Special “Insider” Reports ……………… 83
The First Entry – and Where it Leads……………………….. 84
GLOSSARY……………………….. 88

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PART I: AN INTRODUCTION TO BLOGS AND BLOGGING

The New Media

In September of 2004, the CBS News program “60 Minutes II” ran a special on President George Bush’s service in the Texas National Guard during the Vietnam War. One of the pieces of data they displayed was a memo allegedly written by the late Lieutenant Colonel Jerry B. Killian. As soon as the memo flashed across the screen, the New Media began an investigation that would lead to in the firing of three CBS News executives and the retirement of longtime anchor Dan Rather.

At issue was a simple question: was the memo authentic? CBS News assured the public it was, citing handwriting and document experts. Within 24 hours, the New Media had shown that such was not the case, that the memos could not have been produced on any machine in the hands of the Texas Air National Guard during the Vietnam era. The New Media quickly demonstrated that the proportional spacing of the memo and the superscripting of dates were nearly impossible to create on 1970s technology and that the layout of the memo was unlike anything produced at the time. In short, they showed that the memo was not created on a Texas National Guard typewriter as CBS News had alleged, but was instead produced on a modern computer using Microsoft Word on its default settings and faxed or copied repeatedly to make it look old. They showed, beyond a reasonable doubt, that the memo was a fake.

Other Details

- 1 Ebook (PDF), 95 Pages
- 1 Salespage (HTML)
- Year Released/Circulated: 2008
- File Size: 2,198 KB

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