Business Advertising In A Social Media World Personal Use Ebook

Table of Contents

Table Of Contents …………………………………………………. 3
Section I: Business Advertising in a Social Media World …………………. 4
The Birth of Social Advertising …………………………….. 5
Online Advertising Models …………………………………… 6
Section II: How to Reach your Market using Social Advertising ………… 15
How it Works ……………………………………………………. 15
Social Media Advertising Options ……………………. 16
Social Media and Advertising Profiles ……………… 18
Section III: Tips and Misses ………………………………… 23
Preparing a SWOT Analysis ……………………………….. 24
Planning a Campaign …………………………………………. 30
Your Social Media Ad Life Cycle ……………………….. 32
Competing with the Big Guns – Can You? …………… 33
The Importance of Creativity …………………………… 34
Branded Content ……………………………………………. 34
Do You Know the Difference between Advertising and Promotion? ………… 35
Privacy Concerns: Your Responsibility vs. Your Users ……………….. 36
Free Advertising ………………………………………………… 36
Disadvantages …………………………………………………… 38
Advantages . 39

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Section I: Business Advertising in a Social Media World

As recently as 18 months ago, business advertising online always followed set models based on Google algorithms, AdWords campaigns, SEO and paid banner and pop-up ads. And online advertising was not considered a mainstream way to advertise (except by large companies like Coca-Cola, who had the budget to “do it right”). Many large companies felt as if they were merely “covering all bases” by adding online advertising to their campaign mix.

However, the recent rush of mobile devices surpassing PC sales – and PC internet access – changed all that. Last year, mobile device sales surpassed PC sales 4 to 1, and marketers and business owners everywhere began to realize, with surprise, that the diminishing of SEO algorithm-based advertising heralded a permanent change in advertising trends.

Blame social networking – the 21st century phenomenon that has moved even Google away from its dearly prized mathematical algorithms (witness the initial failure of their first social networking attempt, Google Buzz). Exactly what is social networking – and why should you let it affect your advertising habits? Well, let me put it this way: If you don’t know, it’s really time you read this report!