Complete Book Of List Building Personal Use Ebook

Table Of Contents

Complete Book of List Building. . . . . . . . 1
Limit of Liability . . . . .. . . . . . . . . . 3
Warning: Read This Before You Build a List: Essential Information
About CAN-SPAM . . . . . … . 4
About the Author . . . . .. . . . . ..4
Table of Contents. . . . . . . 6
Background of List Building. . . . . 10
Why Is List Building Critical to Your Success Online? . . . . . .. . . . . . . . 10
You Must Be Dedicated and Relentless . … . . . 12
Now is the Time to Start Building Your List . . . . . . . . . 15
You Must Control Your Time . . . . . …. . . . . . . . 16
How Much Money Can You Make in List Building? . . . . .. . . . . 18
You Must Have Perseverance . … . . . . . . . 20
You Must Have and Use Multiple Lists . . . .. . . . . . . 21
How to Get the Most Out of This Book. . . . . . . 23
How to Choose a Niche That is Right for You . . . .. . 23
Start Tightly Targeted and Grow . . … . . . . 28
Why You Have to Continue to Study and Learn. . . 29
Business Models for List Building … . 30
What is the Best List Building Web Business Model? . . . . . . . . 30
Content Based Web Business Model .. . . . . . . . . . 31
Single Product Based Web Business Model . . . . . . . .. . . . 31
Multiple Product Based Web Business Model . . . . . . . 32
Catalog Product Based Web Business Model . . . . .. . . . . . . . . . 32
Sales Funnel Based Web Business Model . . .. . . . . . . . 33
Affiliate Marketing Web Business Model . . . . … . . . . . 33
List Based Web Business Model . . . . . …. . . . 34
Direct New Subscribers to Your Web Site Immediately . . .. . 35
How the Various Models Interact. . . . . . . . 36
The Sales Funnel/List Building Model (My Favorite) . . . . … 39
Selecting a Business Model… . . . . . . . . 41
Getting Started With List Building/Squeeze Pages. . . . . . . . . . 42
You Must Be CAN-SPAM Compliant . . . . . … . . . . . . . . . 42
Autoresponder Basics . . . ….. . 44
Preparing Your Web Site For List Building. . . . 45
Create a Squeeze Page…. . . . 46
Outline of Steps to Create a Squeeze Page. . . . . . . 47
Create or Buy a GiveAway Product for Your Squeeze Page… . 49
Create a List of Benefits (not Features) for Your Squeeze Page.. . . . . . . . 51
Write a Headline for Your Squeeze Page. . . . . . . . . 52
Write Compelling Copy for Your Squeeze Page.. 54
Create Bullet Points for Your Squeeze Page. . . . 55
Create a Compelling Opt In Call to Action for Your Squeeze Page.. . 56
Link to a Squeeze Page Builder… . 57
Copy and Paste in Your Autoresponder Opt In Code. … . 58
How to Structure the Rest of Your Web Site. . 60
Add Opt In Pages to All Your Web Pages. . . . . . 61
How to Test a Squeeze Page… . . . . . 63
Multiple Targeted Lists are Critical to Your Maximized Success.. . . . 66
The Traffic To Drive Your List… . 67
Introduction to Driving List Building Traffic. . 68
Safelists and Paid to Surf Programs.. . . . . . 71
Classified Ads / Ezine Ads… . . . . . . . . 73
How Do You Write an Effective Ezine Ad?. . . . 76
How to Use Exit Traffic and Traffic Exchanges . . . . .. . ..85
Banner Ads. . . . . . . . ..89
Forums.. . . . . 89
Tell-A-Friend Script… . . 93
Viral Ebook Marketing… 94
Viral List Builders… 95
JV Partners.. . . . . . 96
100% Commission Campaigns..100
PPC.. . . . . . . . 101
Search Engine Traffic. . . … . . . . . . 102
Off Page Optimization.. . . . . . . . 110
Link Building.. . . . . . . 119
List of Web Directories.. 123
Your Email Signature… . . . 131
Offline Advertising… . 132
List Coops and Coregistration Services. . . . . . . . 135
Giveaways….. 137
Article Marketing.. . … . . . . . . 138
Article Marketing for Traffic Generation. . . . . . . 138
Why Article Marketed Subscribers Spend More Money With You.141
How Effective Can Article Marketing Be in Building Your List?.. . . 144
How to Write Articles that Are Specifically Geared Towards List Building . . . . . . . . 147
How To Create An Article That Drives the Reader to Click Through. . . . . . . . 149
Length of Articles. . . . . . . . . ..153
How to Choose a Topic.. . . . . . . . . . 154
Keyword Optimization for Your Articles. . . . . . . 154
How to Write a Title That Gets Clicks.155
Outline Your Article. . . . . . . . ..158
How to Write the First Paragraph of Your Article . . . . . . . . … 160
How to Write the Second Paragraph of the Article . . . . . . … 160
How to Write the Conclusion to the Article. . . 161
You Must Write a Compelling Bio.. . . . . 162
How to Make Your Articles Easy to Read. . . . . 163
Tying Your Article In to Your Squeeze Page So You Get Maximum Subscribers…. . . . 164
Article Marketing for the Purpose of Building Links. . . . . . . . . . 167
Article Marketing for the Purpose of Driving Traffic . . . ..171
List of Article Directories. . . . . . . . . . . . . 173
How to Submit Your Articles. . . . . . . . … 188
Tracking Your Articles on the Web.. . . 189
What is the Big Picture With Article Marketing? . . . . . … . 190
How to Find Articles to Submit On Your Harddrive. . . . . . . . 191
Maintaining Patience as it All Comes Together . . … . . . 192
Understanding the Importance of Writing Own Articles. . . . . 193
My Top 4 Techniques for Generating High-Converting Traffic.. . . . . . 194
How to Determine What are the Best Traffic Generating Techniques for You . . . 197
How to Build and Monetize Your List. . . . . . . . . . 199
What Do You Do If You Don’t Want to Put a Squeeze Page on Your Site? . . . . . . . . 202
Email Marketing.. . . . . . 203
How to Make Money From Your Campaign the Very First Day.. . . . . 203
How Often Should You Mail Your List?. . . . . . . 204
Create a Back-Up Copy of Your List.. . 205
How to Increase Your Email Open Rate. . . . . . . . 206
The Importance of Tracking… . . . 209
Be Sure to Send Yourself a Test Email Before Mailing to Your List. . . . . . . . . 211
Be Sure to Use a SPAM Checker Before Mailing Your Email.. . . . . . . . 211
Be Sure You Leave Your Landing Pages Up For a Reasonable Time Frame . . . . . . 212
Be Sure and Proofread Every Email You Send Out . . . .. . . . . . . 212
Pay Attention to Bounces and Why.. . . . . 212
Should You Use Text or HTML?.. . . . . . . 214
How to Get Past the SPAM Filters.. . . . . 215
How to Format Your Emails… . . . 216
Write Emails That Generate Response. . . . . . . . . . 221
You Must Write Your Own Emails.. . . . . 223
How to Write an Email…. . 226
How to Write a Headline to Your Email. . . . . . . . 230
How to Write a Call to Action in Your Email234
How to Organize Your Email Campaign. . . . . . . 234
What is the Feel of Your Campaign?.. . 238
Writing Content Emails. . . . . . . . . . 241
Writing Free Gift Emails.. . . . . . . . 243
Writing Referral Emails.. . . . . . . . . 244
Writing Feedback Emails… . . . . . . . 246
You Must Create Rapport With Your Subscribers. . . . 248
How Often Should You Mail?… . 252
Don’t Use Hype in Your Emails.. . . . . . . . . 255
Don’t Over Promote to Your List.. . . . . . . . 256
You Must Build Multiple Lists… 256
Email Marketing Metrics: How To Measure the Success of Your Emails. 257
Delivery Rates:. . . . … . . . . . 258
Open Rates:.. . . . . . 258
Click Through Rate (CTR)..259
Unsubscribe Rates:.. . . . . . . 260
Why Should People Read Your Emails?. . . . . . . . 261
What Does It Take to Consistently Over Deliver to your Customers? . . . . 263
List Building Profit Techniques..264
How To Structure Your Autoresponder So You Make Maximum Sales When Your
Subscribers Opt In.. . . . . . 264
Affiliate Program Recommendations.. . 265
How to Leverage Your Writing..266
How to Cross Sell Your Customers.. . . . . 267
How Do You Make Money In The Long Run With Your Subscribers?. . . . . 268
List Building and The Big Picture – Bonus Material . . . . . . . . .. . . . . . . . 271
Are You In Control of the Future of Your Web Business?. . 271
Change Is Inevitable – You Must Be Ready For It.. 272
How to Create Credibility in Your List Building Campaign. . . . . . . . 274
You Must Motivate Yourself to Work Hard. . 275
Insights Into Article Marketing..276
What is the Future of Article Marketing?. . . . . . . 279
Is Internet Marketing Coaching Right for You? . . . . . . . . . . . . 280
What Can You Get Out of Article Marketing Coaching? . . . . . . . . . ..282
Sales Funnel Basics. . . . . . . . . . . . 283
Sales Funnel Product Series Example.. 285
Conclusion and a Personal Note From the Author…… 287

Sample Content Preview

Background of List Building

Why Is List Building Critical to Your Success Online?

I think one of the most important things that we have to understand is the relationship between list building and success online.

You see, when the internet first got started, and online selling began, it was relatively easy to make sales online. You sent someone to your web page, they generally bought from you or from one of a few other sales pages they looked at. That was the time of dial-up internet connectivity and web pages took a lot longer to load. A person might only look at a few sales pages for a similar product, get tired of searching, and make a choice. And there were of course fewer choices.

But now there are many choices, and in addition, sales pages load quickly. If someone is looking for something specific, they simply type it into a search engine, and scroll down through all the web pages they see. They click on yours, and if it is not exactly what they are looking for, they quickly hit the ‘back button’ and click another web page. They might look at 100 web pages before deciding that there are too many choices to make a decision today.

At first glance, that seems like a really bad thing – and it is, for the person that wants to sell everything from a single sales page, and isn’t willing to invest in a relationship with the online shopper. But for the person who is willing to develop a relationship with that web shopper online, this is a genuine opportunity.

Other Details

- 1 Ebook (PDF), 288 Pages
- 2 Ecovers (JPG)
- Year Released/Circulated: 2013
- File Size: 2,151 KB

License Details:

[YES] Personal Use
[YES] Use For Your Sites
[YES] Use For Client Projects
[NO] Any Resale Rights