Content Marketing Blueprint MRR Ebook With Audio

Sample Content Preview

Google is all about quality these days and if you can demonstrate that your site is a source for high quality information, then you’ll be much more likely to start gaining visibility in the SERPs (Search Engine Results Pages).

At the same time, content is also going to help you a great deal to promote yourself on social media. People will follow you on social media because they want to be informed and entertained. Thus, if you share interesting content on your site, you’ll be able to promote those posts on Facebook and Twitter and thereby give your users a reason to keep following you.

But true content marketing doesn’t mean using content as a way to boost your SEO and social media. Rather, true content marketing means thinking of content as an ends in itself rather than a means.

After all, the whole reason that content can boost your SEO and social media is that content has inherent value. Content is what people go online for in the first place!

Therefore, if you add content to your site, you are adding value to your site. And when you add value to your site, you give your visitors more reason to keep coming back.

More to the point though, you also demonstrate to your readers that you have the ability to entertain and inform them and that way you build trust. Thinking about your content in this way is the best way to ensure that you make the very most from it. But in this report, you’re going to discover how to take it ever further…

How Does Content Marketing Work Psychologically?

Content marketing – when done correctly – should work over time to gradually convince visitors to your site to become long-term fans who are loyal to your brand and who are excited to buy pretty much anything that you recommend. But how do they make this journey and what is the precise role that content has to play in the transition?

At first, your content is going to work simply to increase your visibility and to help you get discovered on Google and on social media. As mentioned already, content is what people search for and the more of it you have on your site, the more likely you are to get visitors.

So, someone might search for a topic related to the subject that you write about and then they might see one of your links in the SERPs.

Perhaps they click this link and get taken to your page. What do they find here?

Hopefully, they will read your blog post or article and they will enjoy it. But don’t think that you’ve made a fan overnight. In all likelihood, they won’t even look at the name of your site or remember where they were when they read your post. After all, most of us are in a hurry and the thing that your audience wants most of all is to get the information they need and then leave.

But over time, there’s a good chance that they might discover your page again – especially if they regularly read about the niche that you are writing in. If they are impressed again, then they might be more likely to start recognizing your page next time.

And if this happens a couple of times, they’ll probably make a note of your brand and they’ll remember that this is a site they can trust and that shares information in way that they find entertaining and engaging.

Now, if that user does a Google search and they see a selection of sites offering the information they’re looking for, they might actually gravitate towards your blog. In fact, if this keeps happening and you are able to build enough trust and authority, then your visitors may actually start to type in your site and to search for the content they want.

Eventually, they might bookmark the page. And eventually they might decide to check it regularly to see what new content is there! Suddenly, you have a fan. You have someone who really enjoys what you have to offer and who trusts you as a creator.

Now, if you promote a product to them or mention something you’re working on, there’s a good chance they’ll be interested. All that free content demonstrated just how much knowledge you have and how much you care about providing value. As a result, when you charge for something, the reader will think that it must be good.

Let’s imagine for a moment that you have a site all about website design. You provide lots of useful information here about visual hierarchy, about using Illustrator and Photoshop, about coding and about security. All these things are written so well and in such an engaging manner that even people with no interest in web design become regular readers.

Now imagine you have a fan who reads that site every day and one day they need a web designed for them. Where are they going to look first? Who would be their ideal choice for a well-designed website?

You guessed it!

Earning the Right to Sell

Providing free content is not just the way you are going to offer value and build trust though: it is also how you earn the right to sell to your audience.

This is the entire notion behind a sales funnel. A sales funnel is a sequence of interactions with a visitor that has been meticulously set up by a creator. The aim is to take that visitor from being a stranger (a cold lead) to being someone who is ready to spend lots of money.

And while you might not like it, Thai Lopez is a perfect example of this!

If you’ve ever been on YouTube in the past year, then there’s a good chance you’ve encountered Thai Lopez. He is an internet marketer who has spent copious amounts on advertising on YouTube and who therefore manages to appear at the start of hundreds of videos.

The most famous of these videos was the ‘Here in my garage video’. For those who haven’t seen it, Thai begins the video by showing off his fancy cars, then goes on to say how he loves books and then talks about the three tips he learned from his five gurus (two of those gurus presumably weren’t pulling their weight) which will share with you for free from his website.

So, what is happening here? Everything has been meticulously planned and meticulously staged. Did you know for instance that the human brain prefers lists of three and five? How convenient then that Thai had five gurus and learned three tips…

More importantly, Thai starts out by immediately trying to establish some authority. He does this through his cars and by mentioning a TED talk he did. This gives him credibility but we’ve never encountered him before and it’s still not enough for us to consider buying from him. If his call to action at the end of the video was to buy his ebook, then his ads would have been a bust and he wouldn’t be everywhere today…

Instead, Thai smartly recommends going to his website where you can watch a 50 minute+ diatribe on marketing. This is his chance to demonstrate the value he is capable of building and to create more familiarity, trust and authority. It’s this crucial step that will prepare us to buy from him at the end of the video when he starts promoting paid services and products.

He could only do this after he built that relationship with the viewer. And that’s precisely what you do with content marketing on your website or blog. You familiarize the viewer with who you are, with what your values are and with how you can help them. You demonstrate value and essentially you show what your brand is all about.

Now your audience will know whether or not they want to buy from you.

Compare this to a site that launched straight into a sales pitch. If you clicked a link on Google and it immediately tried to sell you an ebook, would you buy it? Or would you write it off as spam and just leave to look elsewhere? We don’t like cold sales and we don’t like buying from people and brands we don’t know.

I liken this to the dating game. You can’t just go up to a woman or a man in the street and ask them to come home with you: you’ll get slapped!

Instead, you first need to build that familiarity and show that you are fun, sexy and trustworthy. Only once you’ve put in the ground work can you ask for a number and then invite them to your place for some Netflix ‘n chill.

The same thing applies with your website. You are going to use content to build that relationship and to show what you’re all about and then you will be able to earn the right to invite the reader to buy from you or to sign up to your course or your mailing list etc.

This is why content marketing is so powerful. Whereas SEO and advertising focus on getting people to your site and making them aware of you, content marketing focusses on creating real relationships, brand integrity and more.

A Note on How to Get People Behind Your Brand

There is an awful lot of work and technique that goes into creating the right kind of content that will allow you to get people invested in your brand. It is certainly not enough to just create any kind of content and then hope that people will fall in love with what you have to offer!

Other Details

- 1 Ebook (PDF, DOC), 13 Pages
- 1 Audio (MP3)
- 1 Graphic (PNG)
- 1 Squeeze Page (HTML)
- Year Released/Circulated: 2021
- File Size: 6,495 KB

License Details:

You’re granted master resell rights, resell rights or to resell with personal use rights.
You may add this product to your PAID membership site
You may giveaway the product as a bonus when people buy through your affiliate link
You may edit the included opt-in / squeeze / landing page
You may giveaway the eBook for Lead Generation purpose
No, you may NOT edit the contents of the eBook
No, this product does NOT include private label rights. You are granted Master Resell Rights only