Content Marketing Blueprint Personal Use Ebook

Table of Contents

Introduction ..4
What Is Content Marketing? ..6
9 Ways Content Marketing Can Help Your Company .7
Building Your Content Marketing Blueprint 10
Who are the Individuals That Make up Your Ideal Audience? .12
Successful Audience Identification Example ..13
5-Step Niche Audience Identification Formula ..14
What Is Your Content Marketing Mission Statement? .17
What to Include in Your Content Marketing Mission Statement .17
What Specific Goals Are You Trying to Accomplish with Your Content? .21
It Is Okay to Have Multiple Goals 22
What Content Are You Going to Use, and How Will You Create and Publish It? .23
How an Editorial Calendar is Indispensable in This Step 23
What Are Your Results and What Changes Do You Need to Make to Your
Blueprint? 26
Valuable Content Marketing Tools and Resources ..28
10 Best Practices for Creating a Successful Content Marketing Blueprint 31
Conclusion ..34

Sample Content Preview

The first bloggers to the Internet found sales and profits rather easy, and once everyone else started blogging, those early adopters had already established reputations as leaders in their fields. Writing blog posts is just one type of content creation. You can use a blog to build your email list, generate leads or sell products. There are a lot of benefits offered by content marketing, including the following 9 rewards this marketing strategy offers.

1. Improved Sales and Profits – It doesn’t really matter what type of market you are in, at some point you’re going to have to make a profit to stay in business. A smart content marketing strategy identifies what types of content produce the most sales and profits for your company.

2. You are Perceived as an Authority in Your Field – Social media posts, Amazon Kindle e-books, physical books, podcast episodes and dozens of other types of content boost the perception that you are a leader in your field. People prefer to do business with the best of the best, and smart content marketing places that desirable tag on you rather than your competition.

3. You Solve Big Problems for Your Prospects – When you answer the biggest questions on the minds of your prospects regarding your marketplace or niche, you make lifelong fans. You can use content to solve the big problems that keep your prospects up at night, and when you do so, both you and your prospects benefit.

4. Improved Search Engine Rankings and More Traffic – Keeping the search engines happy is important for generic, free traffic. The less money you have to pay for traffic, the more capital you can direct towards other areas of your business. Value-based, high-quality content can enrich your readers and viewers while also answering the needs of search engine algorithms, and improved traffic is the result.

5. Effective Data Collection – Polls, surveys, and contests are perfect for finding out what’s on the minds of your prospects. Blog and social media posts generate comments that reveal important information that can help you grow your business. These are just a few ways that content creates relevant data you can use to achieve a number of business goals.

6. You Make a Good Connection – When you connect deeply with your audience, they remember you. People do business with individuals and companies they like, respect, and admire. Content can help you make a good connection with your prospects, and ongoing communication can mean a customer for life.

7. Build your Email List – Building and nurturing a list of contacts is extremely important, whether you have a big or small business. Podcast episodes, YouTube videos, opt-in bribes and Facebook advertisements are just a few types of content that allow you to build an email list, so you can continue to market to your prospects.

8. Generate Leads – Without new prospects, your business won’t grow. Landing pages, autoresponder sequences, blog posts and other similar types of content can generate leads to keep your sales funnel filled.

9. Client Retention and Satisfaction – You should always be working to attract new customers. Your current customers should not be ignored, however. Someone who has already done business with you is more likely to make additional purchases in the future. Communicating with your customers also minimizes returns and boosts positive word of mouth advertising.

Building Your Content Marketing Blueprint

This chapter will outline the steps you need to follow to create your content marketing blueprint. There is no one-size-fits-all, cookie-cutter strategy that works for every company or entrepreneur. You may not use types of content that are absolutely essential to another business. This means your formula for creating and presenting content to grow your company and reach your business goals is going to be unique.

To discover a successful content marketing plan, you need to answer a series of questions. You also need to evaluate your content from time to time, to see if it is producing the intended results. The first step to developing a successful content marketing blueprint is to answer the following 5 groups of questions.

1. Niche down to discover exactly who your prospects are. Who is my laser targeted audience? What does my “perfect prospect” look like? What is the narrow consumer base that can benefit most from your products and services? If you go too broad you can get lost in a sea of competition, and the more narrowly you focus your content marketing efforts, the better your results.

2. Identify the story of your brand, your content marketing mission statement. Are my products or services unique? What do I offer that is different from everything else that is already out there? What makes my business a smarter choice for my prospects than my competitors? What value do I offer my customers? What are the big problems that keep my prospective customers up at night, and how can I solve them?

3. Before you start writing blog posts and making videos, ask yourself why you are creating content and how it will help your audience. Why are you writing blog posts, creating videos and spending time on social media? How are your different pieces of content going to benefit your readers, viewers or listeners? Before you begin churning out content, you need to have a targeted goal or result you hope that content can help you reach.

4. How are you going to create and distribute your content? What specific schedule are you going to use so you are consistently developing and sharing valuable, high-quality content? This is the “how” of the content marketing process. What specific scheduling blueprint or formula do you need to create so your content helps you achieve your business goals, and so that same content becomes invaluable to your prospective clients and current customers?

5. Measure and evaluate, make any necessary changes. Is your landing page converting at a high rate? Are your email open rates where they need to be? Are your blog posts generating the amount of generic traffic you had hoped for? Is your video sales letter turning enough tire kickers into buyers to produce the profits you need? Here is where you gauge how well your content is performing, so you can focus on what is working and retool or abandon content marketing strategies that are underperforming.

The next 5 chapters are devoted individually to each of these 5 crucial steps in creating your unique content marketing blueprint.

Who are the Individuals That Make up Your Ideal Audience?

What is your target market? Who does your business cater to? If you are just starting a business, what is the demographic or group of people you want to go after? To create an effective content marketing strategy, you have to understand who you are trying to reach. Once you have a clear picture of your perfect prospect, then you can develop the type of content that individual wants to listen to, read or view.

Millennials vastly prefer video over text-based content. They also expect marketing messages to be short, to the point and easy to digest. Online and off, the over-50 crowd is more receptive to longer, text-based pieces of content. People of different cultures, geographical regions, genders and levels of wealth will additionally have different needs as far as content is concerned.

Other Details

- 10 Articles (TXT)
- 1 Ebook (PDF), 34 Pages
- Posters, Infographic, Checklist, Mini Report
- Year Released/Circulated: 2018
- File Size: 5,329 KB

License Details:

[YES] Can use

[NO] RESELL OR GIVEAWAY