Copywriting Expertise PLR Ebook

Table of Contents

Introduction
Chapter 1: Drafting a High-Converting Sales Letter
* Use The Verbal “2×4”
* Go Fast; It Goes in a Round File
* Testimonial Time
* Make Your Customers an Offer They Can’t Refuse
* Use a Guarantee
* Encourage Those Delaying
* Action Call
* Always Be Closing
* Use Magical Afterthoughts
* Use The Order Form to Drive It Home
Chapter 2: Leveraging the Power of the Words and their Hidden Secrets
* Entice Your Prospects with an Excellent Sales Copy
Chapter 3: Copywriting Formula for SEO (Search Engine Optimization)
* What Is SEO Copywriting?
* Some Dos of SEO Copywriting:
Chapter 4: Questions You Have While Writing Awesome Copy
* Making Yourself a Better Copywriter
Chapter 5: Selecting The Correct Copywriting
* Choosing an Influential Copywriter
* Watch Out For The Following
Chapter 6: Successful Copywriting Necessities
* Headlines That Will Either Make or Break Your Copywriting
Chapter 7: Deciding the Perfect Length of Your Sales Copy
* Some Basic Outlines to Follow
* Emphasis Importance On Your Sentences
Chapter 8: Perfect & Engaging Copywriting – The Basics
Conclusion

Sample Content Preview

Ever heard of the saying that if the heart’s in it, the brain will follow- There is need to capture the heart of today’s advert weary buyer as a result from flooding sales letters from received advertised products or services.

There is need to follow the required step-by-step structure for your sales letters to achieve results. A structural plan that goes into the heart.

Emotion is the key to buying anything; whether it is paper clips or plain paper, emotions are required to enhance a purchase. Once the emotion is set rolling, facts, specifications, and the likes are used to justify the decision made.

Catching your customer’s emotion is the main essence of every sentence, phrase and everything about your sales letter.

The promise of gain and the fear of loss are the two emotions that really motivate people. The stronger is the fear of loss. Choosing from using either “How to keep from being sued” or “Save money in legal fees” as headlines will get better a response as an example of a sales letter.

Basic human needs are based on keeping the fear of loss or the promise of gain which give rise to seven emotional hooks. Your sales letter must frankly address as many of these basic needs irrespective of your product or service.

These seven emotional hooks are:

– Free time.
– Self-satisfaction.
– Fun or excitement.
– Popularity.
– Wealth.
– Safety or Security.
– Good looks.

Using all these is more important. So, how do you get them to the heart, or get your prospective customers to act or utilize the copy paradigm- For instance, you will catch the attention if you shout “Peanuts” facing an audience in rows of bleachers in a baseball stadium. Your boss has given you a bag of peanuts that you must completely sell or you’ll get fired. Therefore, you must sell.

Use The Verbal “2×4”

An emotional motivator must be used to hit them on the head, meaning you start with an envelope. You can ask “When you saw a plain white envelope, did you remember the last time you rushed to open it?” Remember that you must make use of the promise of gain or fear of loss, written boldly.

Let’s consider these two examples:

Gain: In this white envelope, we put a money-making miracle.

Loss: Work hard for the rest of your life and throw this away.

The envelope was eventually open and you saw a boring paragraph about your leadership in the industry having conventional sentences about dedication, innovation, and commitment.

It Goes in a Round File

Making use of our key motivators; the promise of gain or fear of loss. Either must be in the headline, as your reader must not miss it and it must strengthen the headline into watering their appetite to rip open the envelope. Both your headline and sales letter must come together in their emotional impact and the message.

For instance, “You are halfway to getting rich if you finish reading this letter”. Our next discussion will be about the body of the copy, getting what to say to leave your existing or prospective customers begging for your product. You must mine the clues to master the perfect sales pitch and get into your customer’s emotions.

Testimonial Time

Heard of profiling- You put details of key specifications that build trust in your company and you. This can be done by sharing satisfactory words of testimonials from your satisfied customers. There will be the edge if you can get this from people in the industry that your prospects recognize and you can also make use of photos, phone numbers if you have access to them to boost your credibility.

You can share experiences of how long you have been in the business and share any articles about your company and or its products that were shown in the any type of media. These might cost more as they are revealed from an impartial source.

Having mitigated their fears concerning doing business with an unknown entity, your prospects will be completely sold about your product or service. They won’t think about you but about what you can do for them to solve their problem. This is the right time to share your details because you have built trust.

Make Your Customers an Offer They Can’t Refuse

After your customers go through your sales letter, make them an urgent, compelling and irrefutable offer. Offers that will make them feel they aren’t losing anything but their problems. Let’s say you combine 3 big offers of irresistible free gifts, terms, and price.

For instance, you can make an additional offer of giving a low-interest rate, for example, a blade-sharpening tool and a discounted retail price for sales of a cordless electric mower. Adding an additional benefit might serve as safety goggles or an extended warranty to raise the perceived value for the electric mower. Your offer is enhanced with convincing benefits.

Use a Guarantee

There is need to take the risk out of the purchase, by giving a strongest guarantee you can, making your offer bulletproof, allowing your reader to know that you are absolutely sure about your product or service. Every customer listens to a little voice that talks in his or her head that “You will regret buying this”. Go ahead with this final commitment, back it up with a guarantee.

Encourage Those Delaying

Some readers’ mind is willing but the flesh is weak as they want to purchase. They know and are convinced that your product or service can solve their problem. They have been reading your letter and are convinced about your product, it is time to use the emotional motivator which is the fear of loss.

For the example of the mower we are using, you can tap into this fear of your reader because of the good offer on the product, there are only a few mowers remaining or that the offer is reserved only for the next 50 customers that buy or the extended warranty is available only for few days. The promise of gain can as well do the same as the fear of loss. Another example could be to buy now and get a $20 gift card.

Action Call

Use simple action words, keep it simple stupid (KISS). Your readers are flooded with messages every day though they have assurance for your product. Each product has different buying procedure which only you and your staff are aware of for your readers who need it. Stop!

Take them through the purchasing process, either to make a phone call or they need to fill out a form and email it or they need to fill out the form, say so. Let them have the clear ordering of what they are buying.

Other Details

- 1 Ebook (PDF, DOC, TXT, DOCX), 47 Pages
- 2 Ecovers (JPG, PNG)
- Year Released/Circulated: 2021
- File Size: 6,115 KB

License Details:

[YES] Can be sold
[YES] Can be used for personal use
[YES] Can be packaged with other products
[YES] Can modify/change the sales letter
[YES] Can modify/change the main product
[YES] Can modify/change the graphics and ecover
[YES] Can be added into paid membership websites
[YES] Can put your name on the sales letter
[YES] Can be offered as a bonus
[YES] Can be used to build a list (giveaway against an email)
[YES] Can print/publish offline
[YES] Can convey and sell Personal Use Rights
[YES] Can convey and sell Resale Rights
[YES] Can convey and sell Master Resale Rights
[YES] Can convey and sell Private Label Rights
[NO] Can be given away for free
[NO] Can be added to free membership websites