Copywriting For The Web PLR Ebook

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Table of Contents

Introduction
Chapter 1 Why Writing Copy for the Web is Different
Chapter 2 Visitors Are Important to You
Chapter 3 Plan in Order to Succeed
Chapter 4 How to Write Effective Copy for the Web
Chapter 5 How to Find Effective Keywords and Keyword Phrases
Chapter 6 Keep it Short and Sweet
Chapter 7 Other Essential Components for Good Copywriting
Chapter 8 Get a Headline that Grabs
Chapter 9 How to Go About Writing a Headline
Chapter 10 Test the Tone of Your Headlines
Chapter 11 Make Your Text Links Look the Same
Chapter 12 Be Positive from Beginning to End
Conclusion
Resource Guide
Unpublished Bonus

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Introduction

Although many people seem to think that writing effective copy for the web is easy, it isn’t. So if you want to ensure that your readers and your customers understand how your website works and what it can do for them, you need to produce good copywriting for it.

In this book, we will look at the basics of producing good copywriting for the web. But before we start there are a number of things that you should remember.

First, people do not read a website in the same way that they would read printed material. In fact, there are three characteristics which affect how a web user will react to the online content of a site.

It is important to remember that web users are active, not passive. So if they can not find a reason for staying on a site, then they will leave it. Sometimes a person will leave 15 seconds after they have actually gotten there. So if your text is too long, then they are less likely to read it. So if you want a web user to believe what you have to say, you must be able to back up the hype.

In order for any web copy to be effective, it must take into account the characteristics mentioned above.

What is most important of all when looking at copywriting for the web, is not to underestimate the importance of the basics. If you just jump straight into it you may find yourself in trouble, and your site not being as effective as it should be.

Other Details

- 1 Ebook (PDF), 25 Pages
- 1 Salespage (HTML)
- 3 Ecovers (JPG)
- Extras, Source
- Year Released/Circulated: 2009
- File Size: 729 KB

License Details:

[YES] Include Professional Sales Letter.
[YES] Can edit the sales letter and graphics.
[YES] Can sell Master Resale Rights.
[YES] Includes Professional Graphics.
[YES] Can Put Your Name As The Author.
[YES] Can Be Edited.
[YES] Can Be Used As Web or e-zine content
[YES] Can be added into a paid membership sites.
[YES] Can Be Broken Down Into Articles.
[YES] Can Sell Private Label Rights.
[NO] Can be offered as a bonus.
[NO] Can be given away for free.
[NO] Can be offered through on any auction sites.
[NO] Can be added to a free membership.