Copywriting Fundamentals Personal Use Ebook

Table of Contents

Introduction……………………………………………………….3
Part One: On Becoming a Wordsmith………………………..4
Part Two: Writing Copy for Profit……………………………..8
Part Three: Enter the World of Writing………………………11
Part Four: The Many Faces of Copywriters…………………15
Secrets to Copywriting Success……………………………………….20

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Introduction

The age of Internet technology has made copywriting a much vaster category than it was just a few years ago. When copywriting was mentioned back in the 1950s, it usually meant advertising copy – or writing catchy jingles and phrases for products. Copywriting was meant to persuade a person to purchase a product or service or to swing their belief system.

Copywriting is still written to persuade, but the scope of it goes far beyond creating advertising copy. With the advent of the Internet, copywriting can be used to create content for your web pages, blogs, videos, audios and many other marketing pursuits on the web.

Writing effective copy is now imperative for anyone who wants to be in business, whether on the Internet or in a brick and mortar location. The copy doesn’t have to be promotional – it can be informational, such as the content written for press releases, white papers and informational web sites.

If you have a talent for writing, Copywriting can be a lucrative career –especially if you build your own business by providing clients with effective, well-written and well- researched copy.

There are many areas of copywriting you can choose as your area of expertise. Among the areas are advertising, Internet, television, direct mail such as catalogs, white papers, technical writing, blogs and social networking. You can choose to build your own business or become employed with an agency that needs copywriting on a regular basis.

This guide will help you decide if you have the knack for writing, how to turn your knack into a profitable business, writing techniques of successful copywriters and which area of copywriting might suit your talents.

Other Details

- 10 Articles (PDF)
- 1 Ebook (PDF), 26 Pages
- Checklists, Infographic, Mini Report, Posters
- Year Released/Circulated: 2014
- File Size: 5,020 KB

License Details:

You have a personal use license. Please do look over this product and apply the knowledge to your business but you do not have the rights to sell nor give this product away.