Copywriting Starters: Spice Up Your Website Sales Copy And Watch You’re Sales Grow Plr Ebook

Table of Contents

CHAPTER 1: TELLING IS SELLING 4
IDENTIFYING YOUR AUDIENCE IS POWER! 5
THE TOOLS TO START MARKETING 7
MORE ON IDENTIFYING YOUR AUDIENCE 8
FINDING YOUR AUDIENCE 10
WHY WORDS STILL MAKE A DIFFERENCE 11
CHAPTER 2: COPYWRITING STARTERS 13
HOW COPYWRITING CAME ABOUT 14
HOW COPYWRITING IS INFLUENCING YOUR LIFE RIGHT NOW 15
SELLING THE BENEFITS 16
Getting Started 16
Ready to Write Your E-Mail 17
The Closing or Call to Action 19
CHAPTER 3: IT’S NOT ALL ABOUT SALES 20
YOUR CUSTOMER LIFECYCLE OF NEEDS AND WANTS 21
RECOGNIZING WHAT THE CUSTOMER WILL RESPOND TO 22
CHAPTER 4: CREATING SALES COPY THAT WORKS: PART I 25
IDENTIFYING THE CUSTOMER’S NEEDS 25
ADDRESSING CUSTOMER NEEDS 26
CHAPTER 5: PSYCHOLOGICAL TECHNIQUES TO MAKE UP THEIR MIND 28
LEARNING HOW THE MIND WORKS CAN WORK FOR YOU 28
REPETITION 31
Other Techniques That Work Every Time 35
CHAPTER 6: CREATING SALES COPY THAT WORKS: PART II 37
AND NOW, SOME BAD COPY 37
DISSECTING THE COPY OR BURYING IT FOR GOOD 38
SAMPLES OF GOOD SALES COPY 41
CHAPTER 7: SURE FIRE WAYS TO GET THEIR ATTENTION 44
TESTIMONIALS 44
MONEY BACK GUARANTEES 46
GIVE THEM NUMBERS 48
LIMIT THE TIME AVAILABLE 49
CHAPTER 8: DRAWING THEM IN 51
SEARCH ENGINE OPTIMIZATION 51
ARTICLE DIRECTORIES 51
SOCIAL NETWORKING 52
BUZZ IS WHAT’S HOT 53
TARGET POTENTIAL BUYERS 53
YOUR SOCIAL SALES PITCH 54
DIFFERENT MEDIA FOR DIFFERENT SITES 55
SOCIAL NETWORKING CONTROVERSY 55
CHAPTER 9: FINISHING THE SALE AND BEYOND 57
GONE FISHING 57
AUTORESPOND LIKE YOU ARE REALLY THERE 59
THANK THEM FOR THEIR VISIT 59
REQUEST FEEDBACK 60
MORE AUTORESPONDERS 60
ASK FOR THE SALE 60
DID YOU OR DIDN’T YOU MAKE A SALE? 61
TRACKING VISITORS 61
TRACKING THE SALES LIFECYCLE 62
CHAPTER 10: SALES COPY MADE EASIER 64
PAY ATTENTION TO WHITE SPACE 64
GROUPING AND EMPHASIS 65
Introductory Paragraph One 65
Introductory Paragraph Two 66
TITLES AND HEADINGS 67
YOU DON’T HAVE TO GET FANCY 67
INCLUDE GRAPHICS 68

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CHAPTER 1:
TELLING IS SELLING

If you are serious about being successful in an online business, then you must be able and willing to work hard to communicate with your buyers. If you aren’t willing to put in the kind of time needed to make your web site zing with commerce, then you need to take a serious look at your motivation for being in business in the first place.

Being online has a certain cache, but it also requires hard work, lots of research, lots of time and a dedication to providing your customers with not only what they want but also excellent customer service. If you don’t provide either of those things, are not available to answer their questions, don’t provide fresh content rich copy for your site, and update it with a regularity bordering on the obsessive, you will not be as successful as you would like to be.

And what would the point of having a web site be if your product doesn’t sell?