Cpa Marketing Excellence Personal Use Ebook

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Table of Contents

Introduction 3
The Basics of CPA Marketing .. 5
What is CPA Marketing? … 6
How Does CPA Work? .. 8
CPA Versus Other Forms of Marketing – Who is PPC For? .. 9
Choosing the Right CPA Network 13
Pure CPA Networks .. 15
Affiliate Platforms … 19
CPA With Google .. 21
CPA With Facebook . 23
Which Platform Should You Use? 25
Top Tips for Effective CPA Ads. 29
The Importance of Tracking … 30
Creating Your Ad … 33
Creating a Landing Page 35
Summary – How to Make Money With CPA .. 37
The CPA Success Formula 38

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Introduction

PPC advertising has been around for a while now and has established itself as the primary model for advertising on the web. Of course, PPC advertising is ‘Pay Per Click’ advertising, which basically means that you only pay as an advertiser when someone actually clicks on your ad. This is different from paying for a fixed spot in a magazine or on a website because you only pay when your ad generates views. For the advertiser, this is a very good deal because it essentially means that you only pay when you are successful. An advert that sits on a website not attracting any clicks will actually cost you nothing and you will thus be able to ensure that you get a very high ROI (return on investment). This is even more true if you use CPA advertising, which is in many ways the natural evolution of PPC. CPA essentially stands for ‘Cost Per Action’ or ‘Cost Per Acquisition’ and in this sense, you only pay when your advert is actually successful in doing what it is setting out to do. You only pay for an ad that converts – giving you guaranteed returns on that investment. Well, in reality you will sometimes still pay per click but even then CPA gives you a figure for how much each action is costing you – allowing you to calculate your precise profit margin. This is the metric that every advertiser should be most interested in. Essentially, this is the point in which the ad becomes profitable and if you only pay for that then you have a situation where everyone is guaranteed to win. CPA is a relatively new form of PPC but it is one that is rapidly catching on for obvious reasons. If you want to evolve your current marketing campaign in a way that can only improve your ROI and if you want to get one step ahead of the competition, then this is something you should be learning.

And if that’s your plan, then you’ve come to the right place! This book will serve as your master-class in CPA marketing and will show you how to get set up, how to stack the cards in your favor and how to scale up your operation for gigantic profits. So buckle up and let’s take a dive into the complex world of CPA marketing…

The Basics of CPA Marketing

What is CPA Marketing? We’ve already touched very briefly on the concept of CPA marketing but what does this term mean in detail? To start with, let’s ask the simple question: What is an ‘Action’? What is an ‘Acquisition’? Another term that can be used synonymously with these two is ‘conversion’. And if you’ve ever heard of a ‘call to action’, then this basically describes the same thing. A call to action is a call to do the thing you want your audience to do, which in the vast majority of cases is to buy a product, or sign up to a mailing list. So with CPA marketing, you would first set up your goal or your action and then you would set up tracking so that you only paid when that thing happened. So for instance, if someone were to click on your advert, then get taken to your website and then buy your product, you would get charged. But if they were to click on your advert and then leave, you wouldn’t get charged anything at all. As you might imagine, this is a rather positive situation for you as an advertiser.

You see, a click on its own does not guarantee any value for you. If someone clicks on your PPC advert, goes to your website and then is unimpressed with your products and services on offer, you’ll have paid for that click and received nothing in return.

On the other hand though, if you are only paying for each action, then you will be earning money for every time someone clicks on the advert. So if you can workout that you get $20 for every purchase of your e-book and you’re paying only $1 for your CPA – then you know that every click on an advert will earn you $19. This works very well for you because you know you’re getting money out of your advertising campaign and it works well from the advertiser who is still getting paid for your business. Now here’s the thing: CPA marketing doesn’t always mean that you pay only when someone buys your product. In fact, that is relatively rare. Instead, with CPA you will still normally pay per click. That’s what makes this still a form of PPC advertising (other than the simple fact that the two are very similar and it’s convenient to describe them with the same term). So if you’re paying per click, how is that CPA at all? Well basically, the advertising platform will give you the ability to break down the information and to see when you’re actually gaining an acquisition. What this means is that you can then look at the percentage of clicks that are resulting in an acquisition and you can see what you’re paying for each of those clicks. So if you’re paying $1 for every 100 clicks, and 1 in every 400 people buys your product, then you now know that you have a cost per action of $4. Is this a concrete and reliable number? While you might worry that this figure is based purely on trends, for any big business that is going to be good enough. If you’re getting thousands of clicks a day and that average is calculated on that data, then it is almost always going to hold true. Sure, you will sometimes see a little deviation from this average as the cost goes up and down. But overall it’s all going to even out over the long term.

Other Details

- 1 Ebook (PDF), 40 Pages
- 1 Salespage (HTML)
- Resource Report, Cheatsheet, Mindmap
- Year Released/Circulated: 2015
- File Size: 2,698 KB

License Details:

[ YES ] For personal use.
[ YES ] CAN learn from this product.
[ NO ] CANNOT sell this product.
[ NO ] CANNOT give away this product.