Create Engaging Emails Personal Use Ebook With Audio

Table of Contents

Send Better Emails Using Storytelling 4
Tricks of the Trade for Engaging Emails 6
Use the 5-to-1 Rule in Your Email Campaigns 8
Use the One-Two Punch for Email Engagement 10
Using Pay Per Click (PPC) to Enhance Your Email Campaigns 12
How Professional-Looking Is Your Email Newsletter? 16
How to Write Engaging Emails 18
People Love Coupons – Use Them In Your Emails 20
Scarcity in Your Emails Still Works 22

Sample Content Preview

Create a follow-up series. Major autoresponder services have what is known as a follow-up series. As the name suggest, each time you add a message to the follow-up queue, it will get sent to your list. When new people sign up for your list, they will start at the beginning and the sys-tem will send based on rules you specify. For instance, if you have four follow-up messages and set at days 1, 2, 4, and 8, on the first day, sub-scribers will get a message. Then, they will get three more on the 2nd, 4th, and 8th day.

Consider creating tutorials and how-to emails. People love to learn new techniques, especially if they are hard to find. Create a follow-up se-quence with a set of tutorials. You can also expand this to have part of the tutorial exist on your website. This way, you can get them started in your emails, and then forward the readers to your website.

Another great idea for emails is to create a roundup. If you aren’t famil-iar with this, it is a gathering of useful and related posts or resources. You then comment on how those resources helped you in some way, or how you thought they could be useful for your readers. If you repeat the entire message on your blog or website, you can reach out to the bloggers who were included in your round up. This can get some of them to share with their friends. Other bloggers love to see their work portrayed in dif-ferent venues or blogs.

Here is a trick that works incredibly well. Reach out to a few of your cus-tomers privately. Ask them for testimonials, and include those in your emails. The best kinds of testimonials are when customers describe how exactly they are using your product. However, any positive testimonials will help with your email engagement.

Use the 5-to-1 Rule in Your Email Cam-paigns

Are you familiar with the 5-to-1 rule? Simply, this means that for every five emails that you send, one of them can be a promotional message. The other five should not have any promotions. In this way, you develop a strong trust factor with your list, and that is huge.

Most marketers don’t follow this and simply bombard their list with offer after offer. While this may work in the short-term, it has the potential to upset people on the list. Have you ever audited the messages you re-ceived from someone, only to find several emails containing nothing but promotions? It makes you wonder why you are still subscribed and often you opt out.

On the other hand, when you have someone that is offering you great value on a constant basis, you tend to look forward to their next email. You aren’t bothered as much when they send the occasional promotional message. They have to eat, after all. You will be more willing to buy from these people because they have provided such great information in the past.

Unfortunately, some marketers get enticed over to the dark side and af-ter providing months of great information, they start massive promotions. They get greedy and want to boost their return on investment. Again, it may work for a little while, but it gets old quickly and people start to opt out.

Imagine if you have a group of people on your list that hangs on every word you write. Isn’t that a much better scenario than them heading for the exit of your list? You become an authority when you keep them en-thralled. They will also tell their friends about you and those friends will join your list. Your list will grow substantially when this happens.

It takes much more effort to get a customer on your list than to keep a customer. Your cost of acquisition for future sales drops significantly with existing list customers. Make sure you treat these people right. They can just as easily opt out as they can buy.

It’s amazing to see companies offering serious deals to new customers and forget about the loyal customers. Keep this in mind when you have people buying consistently from you. It’s nice to get new customers, but it’s even nicer to keep the existing customers happy and to get them coming back for more. Don’t forget about these people. They are the lifeblood of your business.

Use the One-Two Punch for Email En-gagement

It’s a wonderful feeling to have people subscribe to your email list. It’s the closest thing to having your own ATM without having to open a bank. People get on your list, and you send them information and an offer here or there. Depending on your list size, these offers can amount to signifi-cant income over time.

But, people also miss an opportunity to use their emails to increase en-gagement on their websites. They provide all of the information in the emails, and they don’t take advantage of sending that traffic to their blogs or websites. They still may get sales, but they won’t get the boost of traffic.

A better approach is to use what is known as the one-two punch. The way this works is you set up teaser information in your email. Build up the sus-pense so that the subscriber reads the entire content provided in the email. But, leave them hanging a bit. If they want to get the rest of the information (and they will) send them to your website. In this way, your emails are being used as a cliffhanger of sorts. Using this method will increase the traffic to your website. But, it goes even further than that. For one, your analytics with Google and other search engines will improve. When the same people are returning to your website, they start to trust your website which reflects positively in the search engine stats. At this point, you start boosting your authority in the eyes of your readers as well as the search engines. To take this concept even further, set up the posts on your website or blog to be multipart. Again, build up the suspense in earlier parts so that readers are left with no choice but to click on the link to the next part.

Don’t go too crazy with this concept. But, when you use it strategically, it can lower your bounce rates for your stats.

Another method is to include advertising on the web page that you send from your emails. The best type of advertising for this is Adsense or a similar service. With this type of advertising, you receive cash for clicks. Because you are funneling traffic from your email list, you should get enough people to earn a decent amount of money from this strategy.

Don’t use the advertising strategy if you are selling your products on the pages or posts, however. This type of advertising takes the reader away from your website, which means you lose the ability to sell to them dur-ing that session.

Using Pay Per Click (PPC) to Enhance Your Email Campaigns

The money is in the list. How many times have you heard that statement? People keep saying it for one simple reason: it works. If you have the power to get people on your list, you have the power to make a serious amount of money.

But getting people onto your list is not as easy as it used to be. At one point, it was simply a matter of offering a free report, creating a web page full of keywords along with a lead capture form, and your list sud-denly grew. In those days, it was simple. People are savvier today and don’t want to readily give their emails out.

Even when you find a good offer to give away for free, it can be tough to get traffic to your website for people to sign up. Bloggers use Search En-gine Optimization (SEO) to grow their results organically. But, this too, is not as easy as it used to be. The competition for blogs has become fierce.

An alternative to SEO is Pay Per Click (PPC). As the name suggests, you pay for any clicks that are generated on your behalf. Usually, these cam-paigns are set up in the major search engines like Google and Bing. There are other search engines that have this setup, but the amount of traffic you’ll get is negligible, at least at the time of this writing.

Other Details

- 10 Articles (TXT)
- 1 Ebook (PDF), 23 Pages
- 10 Audios (MP3)
- Posters
- Year Released/Circulated: 2017
- File Size: 33,465 KB

License Details:

[YES] Can learn from

[NO] RESELL OR GIVEAWAY