Create Raving Fans and Zealots For Your Brand PLR Ebook

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So what’s your creed? Invest some time to get this right. And if you have more than one product and the products are wildly different, know that you’ll want a different creed for each one. For example, you won’t have the same creed for an info product on traffic generation as an info product on building your abs.

3. The Icons –These are best defined as a quick concentration of meaning. This could be a logo like the Nike swoosh, the smell of Cinnabons in the mall, a country’s flag, a national anthem, Alice Cooper’s eye make-up, Kiss’s face make-up, the Budweiser Clydesdales, Disney’s castle as well as Disney’s 2 black mouse ears, McDonald’s arches, the 2 notes Law and Order plays just before the show appears, the opening music to any television show or the 5 signature notes of Intel. http://www.youtube.com/watch?v=aEDpqFHTSVM

Choose your icon carefully, and then use it in all of your marketing. Update it when needed, being careful not to lose it in the process. It should always be instantly recognizable and tightly tied to your brand.

4. The Rituals –This is how our customers interact with your product and service, and how you interact with them. This one is a little harder to define and illustrate. We have rituals for everything we do on a frequent basis, including brushing our teeth, doing laundry, driving our car and checking our email. The key here is to focus on improving the experience the customer has with your product or brand. How can you raise the experience to a higher level? How can you make it more enjoyable, or even something they look forward to? How can you take the stress out and put the fun in?

Here’s a great example: The ritual of flying. While most airlines are cutting every frill to the absolute bare bone, Virgin is moving in the opposite direction. They hand you a plastic shoulder sack full of goodies. There’s a television screen on the back of every seat. They serve Virgin Cola and let you listen to music and watch movies non-stop.

What can you do to make the ritual of discovering, buying and using your product more enjoyable -so enjoyable, in fact, that people will talk about you and your product?

5. The Pagans, or Nonbelievers –These are best defined as “those other guys.” Us against them. Apple vs P.C. and Internet Explorer vs Firefox vs Chrome. One political party vs their opposition. One sports team vs their rival. Nothing unites a group faster than having a common ‘enemy.’ 7up declared itself the “un-cola.” Taco Bell tells you to “think outside the bun.”

Defining your pagans is important in defining who you are. Do you teach methods of getting free traffic? Then paid traffic traffic methods are your pagans. Do you show people how to eat only clean, healthy foods? Then pseudo foods, pseudo food manufacturers and people who eat pseudo foods are your pagans.

6. The Sacred Words –words specific and exclusive to your own product, service or brand. Walt Disney has ‘Mickey Mouse,’ ‘Goofy’ and ‘Donald Duck.’ Starbucks has a ‘grande.’ Dr. Seuss invented an entire world of sacred words. Apple has “think different.” Texters have their own sacred language. Information product creators and authors create their own terms to define what they’re teaching. By creating your own sacred words, your fans and followers are on the inside of the secret circle with their own language. It’s a cohesive, insider’s-only knowledge that brings a group together.

Think of a young couple in love –they develop their own language that is indecipherable to anyone else, and in this way they become 2 against the world. You can replicate this with your own sacred words, so don’t be afraid to get creative –your customers will love you for it.

7. The Leader –this person is the catalyst, the risk taker, the visionary, the iconoclast who set out against all odds to achieve something. Think Steve Jobs, Bill Gates, Oprah, Gandhi, Richard Branson, Nelson Mandela and others who have led movements, companies and causes.

The leader could be the founder or it could be someone who takes their place functionally or symbolically. This means if you don’twant to be the leader, you can choose someone else, like a spokesperson for your brand.

Does all of this sound like too much work just to sell a product? Perhaps it is if you’re thinking small. If your goal is to sell a few hundred copies of something and move on, then you don’t need these 7 steps. But if you want to create something that takes on a life of its own and grows exponentially, then adhering to every one of these 7 pieces of the Primal Code is essential.

We talk about making a video or an idea or a product go viral. How does that happen? Is it an accident, or is it because that product or idea meets every one of these 7 criteria? Spend some time looking at the famous people and especially popular brands, and see if they don’t use all 7 of these in their marketing.

Look at it this way –if you could create a brand that grows like a religion, wouldn’t you want to? Imagine the people you can help, the alliances you can forge, and the profits you can make.

I highly recommend you get your own copy of Primal Branding by Patrick Hanlon, because I’ve only just scratched the surface here of what he teaches. In fact, if you only read one marketing-related book, this is in my opinion the one to read.

Other Details

- 2 Ebooks (PDF, DOC), 7 Pages
- 4 Ecovers (PSD, JPG, PNG)
- Year Released/Circulated: 2016
- File Size: 3,212 KB

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