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Table of Contents
Foreword
Chapter 1:
How Important Is Customer Loyalty
Chapter 2:
Discern Where You Are In Respect To Customer Loyalty
Chapter 3:
Understand Your Target Audience And Their Needs
Chapter 4:
Supply Products Of Worth To Fulfill A Need
Chapter 5:
Make Sure Your Customer Service Is Exceptional
Chapter 6:
Everyone In The Organization Must Be Trained To Reflect Your Vision
Wrapping Up
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Chapter 1:
How Important Is Customer Loyalty
Synopsis
Companies which have a satisfactory percentage of loyal customers have the advantage of channeling funds into a self reinforcing system in which the company delivers constantly evolving superior value and high quality products and services.
This will further create the comfortable relationship desired to continue to successfully keep the customers both happy and loyal.
There is also the added advantage of the preexisting customers who consciously help to introduce friends and family to consider using the products and services based on personal testimonies and enthusiasm.
The Basics
Another importance of retaining loyal customer ratios at an all time high lies in the fact that companies are able to focus on providing good customer induction schemes that contribute to a higher yielding customer base and thus provide for higher profits by reducing the need to spend money attracting potential but not necessarily viable customers. However such schemes should in no way take the place of good and resoundingly exemplary customer service.
The element of trust is rather hard to accomplish and even harder to nurture, but with the right daily process in place and use without deviation it is very possible to build the desired trust factor between both parties.
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