Deadly Affiliate Marketing Mistakes Plr Ebook

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Mistake #1

Focusing On Selling

I understand that the main goal of affiliate marketing, at least for the marketers themselves, is to make sales. That much is obvious. But you should never focus on “selling”.

Instead, your main focus should be on helping people. No matter what your market, you should be focused on helping your market in some way, because this is how you add value to your affiliate offers and how you get the audience in that market to trust you and want to buy from you.

It doesn’t matter what your market is, your main goal is helping people. Period.

Weight loss? You’re helping people get in shape and get healthy.

Internet marketing? You’re helping people make money and achieve financial freedom.

Socks? You’re helping people keep their feet warm and dry and look fashionable at the same time.

Always focus on helping your target customers. This will help you build a rapport with the people you’d like to sell to, making your job easier and giving you a reason to feel good about yourself at the same time!

Mistake #2

Not Testing

Testing is one of those things that everyone seems to know they’re supposed to do, but almost no one actually does.

Why exactly is testing so important, anyway?

Well, let’s say you’re achieving a 2.5% conversion rate. Not too bad, you might think. After all, you have considerable competition, and you aren’t really standing out well in your market.

But what if one simple tweak, something perhaps as simple as adding ONE WORD to your squeeze page or changing ONE IMAGE on your blog’s main page could increase that to a 5% conversion?

2.5% higher doesn’t sound like all that much of a difference until you realize that’s DOUBLE the conversion rate, DOUBLE the customers, and DOUBLE the income. From making one change! Isn’t that worth it?

The thing is, you’ll never know what might make a difference if you don’t test.

Mistake #3

Sticking With MMO Products

MMO, or Make Money Online, is one of the most financially lucrative markets there is, but it’s a mistake to concentrate solely on that one market. Did you know that even the biggest internet marketing (I.M.) gurus have diversified into other markets?

That’s because any niche, no matter how lucrative, has a maximum income cap that you can reach. Eventually, you could reach virtually the entire market, and your income will suffer because you have nothing new to sell to them and no way to add new value.

Sure, this is an extreme example. The fact is, no market has an absolute cap, because new customers are being born and growing up all the time. But think about it. Once you’ve hit a plateau, your income stagnates.

But if you diversify, if you branch out into other markets, you’ll always have fresh products to promote. You’ll always have new value to add. You’ll always be able to make money because you’re not pigeonholed into one specific market.

I know it may be tempting to start with the MMO niche because it can be extremely lucrative and you’re learning a lot about it yourself, but unless you can help someone in that niche because you are an expert yourself, you’re better off trying a niche where you have more to add.

Mistake #4

Spreading Yourself Too Thin

The temptation is great, especially for new affiliate marketers, to spread themselves too thin by branching out into too many markets. Maybe they buy 50 domains all at once, or they set up blogs in 13 different niches in one week. But this is folly.

You should focus on one or two key niches at a time, and diversify once you’ve made some real headway into those niches. Unless you can hire someone to manage multiple blogs, multiple products, multiple email lists, multiple social media pages and accounts… you’re doing yourself a huge disservice if you diversify too widely in the beginning.

Choose two or three markets initially, and only diversity further once you’ve really made some real headway into those first niches. Once you have some decent traffic, a small mailing list that’s growing, some social media presence that’s making a difference… then you can think about trying out new niches.

Don’t make the mistake of spreading out too far too fast. You’ll find that you can never make a real difference in any one niche, because you aren’t putting enough effort into one to make any headway.

Mistake #5

Joining Too Many Affiliate Programs

Another major temptation for affiliate marketers is to join too many affiliate programs because they aren’t sure which one will be the most profitable for them. Well, let me let you in on a little secret.
They can ALL be profitable for you!

Trust me, as long as you’re sticking to the legitimate affiliate programs with well-known companies, you’re almost always going to see some nice results. There’s a reason why their affiliate programs are so popular!

Choose your two or three starter niches, and then find 2-3 affiliate programs for each one. Make sure you can find at least one really hot product at each affiliate program that looks like it will convert well in your niche, and then stick to promoting that product for a while before you try something new.

If you join too many affiliate programs at once, you’ll find that you take a very long time to reach the minimum payouts required for each affiliate program, because you’ll be making $2 here, $8 there, $22 somewhere else… it’s madness!

It’s much better to sell three different products via one single affiliate program than it is to sell fifty products from thirty-five different affiliate programs.

Not only that, but if you’re a member of too many programs, you’ll be more apt to forget the rules of each affiliate network and end up getting banned, because there’s just too many to keep track of.

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