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Table Of Contents
Chapter 1: Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
It Starts with a Thought! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Anticipate What the End-User Wants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Brainstorm with a Close Group of Marketers and Share Ideas . . . . . . . . . . . . . . . . . . . . . . . . 9
Discuss the Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Survey all Alternatives for Ideas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Take Action . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Chapter 2: How to Bring Ideas to Life . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Leveraging on Others . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Chapter 3: Three Keys for Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Keep Your Eye on the Target . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Chapter 4: Refine Your Product While Getting Testimonials . . . . . . . . . . . . . . . . . . . . . . . . 16
How to Kill 2 Birds with One Stone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Chapter 5: Avoiding These Pitfalls . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Beware These Newbie Mistakes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Chapter 6: Adjusting Your Price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Pricing Can Make or Break Your Product . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Chapter 7: Product Guarantees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
The “100% Satisfaction Guaranteed” Statement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Chapter 8: Final Summary – Your Digital Product Creation Checklist . . . . . . . . . . . . . . . . . . . 24
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
About the Author: Edmund Loh . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
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Chapter 1: Introduction
It Starts with a Thought!
You know you are an entrepreneur when you are full of ideas. Those who run out of ideas are no longer entrepreneurs. This is especially true when it comes to Internet marketing. Your ideas start with a thought. These thoughts are precious to you because it will help you to turn it into ideas that will in turn help you make money!
You need to use your ideas to come up with products. Whatever you have, make sure you write them down on a piece of paper before that idea drifts out ‘through your ear’ figuratively speaking. In other words, you’ve got to take action.
So you need to be very creative and flexible when it comes to your Internet marketing business. Understand this – it could be very challenging to come up with an original product idea.
Here are some tips on how anyone can develop killer products:
• Anticipate what the end-user wants.
• Brainstorm with a close group of marketers and share ideas.
• Discuss the options.
• Survey all alternatives for ideas.
• Take action NOW!
Anticipate What the End-User Wants
Here is a rule of thumb – don’t create something that no one needs.
Even a poor product with a massive, desperate market will sell better than an excellent product that nobody wants! You have to give them something of value. You may get carried away with the best ideas, but if you don’t sell anything, it is worth jack-squat.
Therefore you must always lay the grounds of product creation by noticing the needs of the population he or she may decide to target.
Investigate your niche and find out what kind of questions are asked all the time. Pay attention to what they want. Always write down what their comments are regarding a product they will need and you have a market already.
After all, these customers need something and when you step in to fill that need, they are willing to part with their money for you to solve their problem.
Instead of trying to convince the marketplace to like your idea, you will eventually be able to offer a product you already know they want and can use.
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- Year Released/Circulated: 2008
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